Stream of Consciousness » True Creek

Never Had This Much Fun With A Bus Before.

truecreek — Tue, 17 Jan 2012 22:51:45 +0000

Lots of color often makes for a wonderful shot. Had a chance to work with one of the brand new Fairfax Connector buses a few weeks ago, during a shoot for the 495 Express Lanes. From what I understand, each bus is about $500,000 and change. Even the tires had Armor All on them.

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.

One Motivational Poster That Just Didn’t Fly.

truecreek — Tue, 17 Jan 2012 21:15:17 +0000

Some nice artwork that just didn’t fly with the client. It happens.

COM BELT 4/C BUSINESS PRINT

truecreek — Tue, 26 Apr 2011 19:27:11 +0000

Next Stage. 4/C Print for Comcast.

truecreek — Wed, 23 Mar 2011 15:24:31 +0000

Home Sweet Home. New 4/C Print for Comcast.

truecreek — Wed, 23 Mar 2011 15:13:52 +0000

What We Do At True Creek.

truecreek — Tue, 01 Feb 2011 18:39:24 +0000

At True Creek, we are into big ideas. The Creekbed draws from the brightest, most creative minds in the industry today; people who have shaped brands like Intel, Apple, Nissan, Best Buy, Volkswagen, Cox, Comcast, NASA – and many local and regional names that are big fish in a smaller pond.

We offer our clients a wide variety of services: Media Planning, Placement and Reconciliation, Television and Radio Production, Newspaper, Four-Color Magazine, Collateral Materials, Direct Mail, Promotional Merchandise, Point-of-Purchase, Outdoor and Out-of-Home, Logo Design and Corporate Identity/Graphic Standards.

Our agency is based in Oakton, VA, which is just outside the Capital Beltway in Washington, D.C.

Please take a moment to tour the site. Afterwards, let’s talk about how we might be able to help you. 703-281-2165. Or send a note: joseph@truecreek.com.

Some New Work for Suddenlink.

truecreek — Tue, 25 Jan 2011 21:36:23 +0000

Poster artwork for our newest internal campaign for Suddenlink. Think As One.

Another Great Year Ahead for Cinema Advertising.

truecreek — Tue, 16 Nov 2010 22:20:30 +0000

2011 is set up to be another exciting year at the movies. There’s guaranteed to be something for everyone with plenty of thrillers and comedies. Just throw in some romance, a little horror, lots of drama and exciting action and you have another great year in cinema.

It also looking to be the biggest year ever in 3-D.

Here are just some of the blockbusters you’ll see in 2011:

Pirates of the Caribbean: On Stranger Tides
The Hangover 2
Kung Fu Panda: The Kaboom of Doom
The Dark Fields
The Green Hornet
The Rite
Scream 4
The Green Lantern
Cars 2
X-Men First Class
Transformers 3
Harry Potter and the Deathly Hallows II
The Three Musketeers
Twilight Saga
Happy Feet 2
Mission Impossible 4
Sherlock Holmes 2

More New Work for Fortress Technologies.

truecreek — Tue, 20 Jul 2010 21:04:14 +0000

Another version of the sting banners created for Fortress Technologies. The banner is designed to unroll at 50%, for table top use as well.

Starbucks to Offer Free Wi-Fi at all Stores Nationwide, Starting July 1st.

truecreek — Tue, 15 Jun 2010 18:05:21 +0000

By Joseph Young

During an appearance at Wired’s Business Conference, Starbucks CEO Howard Schultz announced the company was going to recognize customers desire for a better in-store wi-fi experience. Starting July 1st, the company will offer customers a free, one-click wi-fi connection to the Internet through AT&T, in all U.S. company operated stores.

Very nice move.

Schultz also announced that sometime this fall the company will be introducing the Starbucks Digital Network, in conjunction with Yahoo!. Again, only U.S. company operated stores, but the network will offer exclusive and free content, access to some paid sites and plenty of local and community news. Content providers will include Apple, The New York Times, USA Today, The Wall Street Journal and more.

It’s Time to go to The Movies.

truecreek — Tue, 04 May 2010 16:14:52 +0000

Summer is almost upon us, a time when the cinema industry generates over 40% of their total annual box office revenue. It’s a time when people go out to the movies in droves, choosing to watch the hot new movies of the summer rather than stay on the couch and sit through another season of reruns on television. According to Nielsen, the shift is dramatic, with a 13% tick up for cinema in share during the summer months.

Last year, the industry experienced a record-breaking summer, with huge hits like Transformers, The Hangover, Harry Potter and the Half-Blood Prince and many others. Coming up this summer there will be another 13 blockbusters and remakes scheduled for release on the big screen.

Here’s just a few of the flicks you can expect to see this summer at a theater near you:

Iron Man 2

Shrek Forever After 3D

Sex and the City 2

Marmaduke

Toy Story 3D

The Twilight Saga: Eclipse

For most consumer marketers, cinema is the place to be this summer. And throughout the year, cinema advertising is a fantastic complement to any broadcast TV schedule. So if you are in the theater, consider yourself a smart marketer. If you’re not, give True Creek a call and let’s fix that.

Some Very Good Distracted Driving Work From Auto Week and Coyne Communications.

truecreek — Tue, 27 Apr 2010 21:44:46 +0000