495/95XL MOBILE APP CAMPAIGN

Posted by truecreek on June 6, 2017 under The Work | Be the First to Comment

Social 4-7-17 1200 x 9008Lane Closure1200 x 900 10

SDFCU TRULY FREE CHECKING CAMPAIGN

Posted by truecreek on February 24, 2016 under The Work | Be the First to Comment

New work for the State Department Federal Credit Union.  SDFCU 4/C print and posters.

SDFCU Poster  SDFCU Poster SDFCU Poster SDFCU Poster

Always on the Cutting Edge of Design.

Posted by truecreek on January 14, 2014 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Coke has just released a new special edition of mini-bottles for the World Cup, which will be hosted by Brazil over the summer.    The bottles also have an interactive capability, which is something I will have to see to believe.

You have to give credit to Coke.  They just always seem to be on the cutting edge of design.  Beautiful stuff.

More about the project here.

coke bottles

 

 

New 4/C Direct Mail for the 495 Express Lanes.

Posted by truecreek on November 7, 2013 under The Work | Be the First to Comment

This new direct mail campaign will start hitting mailboxes today.  Ties in with the print campaign as well.

dm2 dm 1

New 4/C Print Campaign for the 495 Express Lanes.

Posted by truecreek on under The Work | Be the First to Comment

Some new 4/C print for the Fall 495 Express Lanes campaign.  Running full page in the Washington Post and the Washington Suburban Press Network.

Playtime 1 Family time 1 Playtime 2

From the Archives. Comcast Pill Ad.

Posted by Joseph Young on August 19, 2013 under The Work | Be the First to Comment

Good one for Comcast from a few years ago.  We were asked to develop print ads for a variety of vertical publications that would target specific business customers that had a need for a large amount of bandwidth.  This was the first in a series.

Comcast PILL

 

2014 Corvette Stingray. Watch for Sales Records.

Posted by Joseph Young on under Opinions. Everyone has them. | Be the First to Comment

I’m going to stick my proverbial neck out and say that the new 2014 Chevy Corvette Stingray is going to just smoke all the sales projections for the car.  It’s exactly what GM needs right now.

The price is fine for entry and even with all the bells and whistles, the Vette is still in the ballpark.

This is a lot of car for a reasonable amount of money. 

I think the car deserves its Stingray badge.  The exterior is more aggressive in tone, with a bit of an edge.  From what I have seen, the interior will just blow you away.  I can also tell you from personal experience that if the seats are now considered “World class,” we’re in for a real treat, because that’s been the weak link in our C6.

The F-1 approach to the driver’s ‘compartment’ was a very nice upgrade.  The ergonomics are much better than previous designs.

Let’s hope they have a couple of cool colors that they will only offer for one or two years.

Drop in to your local dealer sometime in the next few weeks.  They should start arriving any time now.  I hope.

Daniel Acker | Bloomberg | Getty Images

Daniel Acker | Bloomberg | Getty Images

 

Bud’s the Leader in the ER

Posted by Joseph Young on August 15, 2013 under Opinions. Everyone has them. | Be the First to Comment

Budweiser is the top brand for those who visit the ER, with 15 percent of the market!  Now that’s a claim to fame.  The comment, “Some products are marketed to certain groups of people in our society,” really says it all. 

More here.

It’s Time to Raise the Speed Limit on the 495 Express Lanes.

Posted by Joseph Young on June 24, 2013 under More Dam News, The Work | Be the First to Comment

Full pager in the Washington Post.  Speed limit on the 495 Express Lanes has gone up to 65MPH. 

TRAN WASHPOST FULL 65 MPH png

495 Express Lanes Marketing Program: Marketing Campaign of the Year – Transportation

Posted by Joseph Young on under More Dam News, The Work | Be the First to Comment

A Bronze Stevie from the American Business Awards for Marketing Campaign of the Year in Transportation.

ABA13_Bronze_V

New 4/C Print for the 495 Express Lanes. Kathy This Time.

Posted by Joseph Young on May 1, 2013 under The Work | Be the First to Comment

The campaign in print continues with Kathy.  This user is taking one of the more popular routes on the 495 Express Lanes.  Print ads are running in the Washington Post and a whole bunch of local papers through the Washington Suburban Press.

It’s a nice, cohesive and smart campaign, if I may say so myself.  

Kathy rides The 495 Express Lanes

Kathy rides The 495 Express Lanes

It’s Time for the New 4/C Print Campaign for the 495 Express Lanes.

Posted by truecreek on March 24, 2013 under The Work | Be the First to Comment

We have begun the new campaign for the 495 Express Lanes.  All about demand generation this time around.  More to come.

TRAN WASHINGTON POST ALAN TRAN WASHINGTON POST JENNIFER TRAN WASHINGTON POST ANNE TRAN WASHINGTON POST CHRIS

 

Express Lane E-ZPass Transponders Selling Briskly.

Posted by truecreek on October 22, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Nothing better than a third party endorsement of the effectiveness of the campaign. 

Read about it here.

 Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

The Dark Knight Rises. Here We Go.

Posted by truecreek on July 12, 2012 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Another fantastic Dark Knight is right around the corner.  Will set records, I’m sure.

 

Never Had This Much Fun With A Bus Before.

Posted by truecreek on January 17, 2012 under The Work | Be the First to Comment

Lots of color often makes for a wonderful shot.  Had a chance to work with one of the brand new Fairfax Connector buses a few weeks ago, during a shoot for the 495 Express Lanes.  From what I understand, each bus is about $500,000 and change.  Even the tires had Armor All on them. 

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses.  Check out Transurban’s new site here.

 

One Motivational Poster That Just Didn’t Fly.

Posted by truecreek on under The Work | Be the First to Comment

Some nice artwork that just didn’t fly with the client.  It happens.

 

COM BELT 4/C BUSINESS PRINT

Posted by truecreek on April 26, 2011 under The Work | Be the First to Comment

Next Stage. 4/C Print for Comcast.

Posted by truecreek on March 23, 2011 under The Work | Be the First to Comment

Home Sweet Home. New 4/C Print for Comcast.

Posted by truecreek on under The Work | Be the First to Comment

What We Do At True Creek.

Posted by truecreek on February 1, 2011 under The Work | Be the First to Comment

At True Creek, we are into big ideas. The Creekbed draws from the brightest, most creative minds in the industry today; people who have shaped brands like the 495 and 95 Express Lanes, Intel, Apple, Nissan, Best Buy, Volkswagen, Cox, Comcast, NASA – and many local and regional names that are big fish in a smaller pond.

We offer our clients a wide variety of services:  Media Planning, Placement and Reconciliation, Television and Radio Production, Newspaper, Digital and Video Production, Four-Color Magazine, Collateral Materials, Direct Mail, Promotional Merchandise, Point-of-Purchase, Outdoor and Out-of-Home, Logo Design and Corporate Identity/Graphic Standards.  

Our agency is based in Oakton, VA, which is just outside the Capital Beltway in Washington, D.C.

Please take a moment to tour the site.  Afterwards, let’s talk about how we might be able to help you.   703-281-2165.  Or send a note to joseph@truecreek dot com.  

Some New Work for Suddenlink.

Posted by truecreek on January 25, 2011 under The Work | Be the First to Comment

Poster artwork for our newest internal campaign for Suddenlink.  Think As One.

Another Great Year Ahead for Cinema Advertising.

Posted by truecreek on November 16, 2010 under Opinions. Everyone has them. | Be the First to Comment

2011 is set up to be another exciting year at the movies. There’s guaranteed to be something for everyone with plenty of thrillers and comedies. Just throw in some romance, a little horror, lots of drama and exciting action and you have another great year in cinema.

It also looking to be the biggest year ever in 3-D.

Here are just some of the blockbusters you’ll see in 2011:

Pirates of the Caribbean: On Stranger Tides
The Hangover 2
Kung Fu Panda: The Kaboom of Doom
The Dark Fields
The Green Hornet
The Rite
Scream 4
The Green Lantern
Cars 2
X-Men First Class
Transformers 3
Harry Potter and the Deathly Hallows II
The Three Musketeers
Twilight Saga
Happy Feet 2
Mission Impossible 4
Sherlock Holmes 2


More New Work for Fortress Technologies.

Posted by truecreek on July 20, 2010 under The Work | Be the First to Comment

Another version of the sting banners created for Fortress Technologies.  The banner is designed to unroll at 50%, for table top use as well.

Starbucks to Offer Free Wi-Fi at all Stores Nationwide, Starting July 1st.

Posted by truecreek on June 15, 2010 under More Dam News | Be the First to Comment

By Joseph Young

During an appearance at Wired’s Business Conference, Starbucks CEO Howard Schultz announced the company was going to recognize customers desire for a better in-store wi-fi experience.  Starting July 1st, the company will offer customers a free, one-click wi-fi connection to the Internet through AT&T, in all U.S. company operated stores.

Very nice move.

Schultz also announced that sometime this fall the company will be introducing the Starbucks Digital Network, in conjunction with Yahoo!. Again, only U.S. company operated stores, but the network will offer exclusive and free content, access to some paid sites and plenty of local and community news.  Content providers will include Apple, The New York Times, USA Today, The Wall Street Journal and more.

It’s Time to go to The Movies.

Posted by truecreek on May 4, 2010 under Opinions. Everyone has them. | Be the First to Comment

Summer is almost upon us, a time when the cinema industry generates over 40% of their total annual box office revenue. It’s a time when people go out to the movies in droves, choosing to watch the hot new movies of the summer rather than stay on the couch and sit through another season of reruns on television.   According to Nielsen, the shift is dramatic, with a  13% tick up for cinema in share during the summer months.

Last year, the industry experienced a record-breaking summer, with huge hits like Transformers, The Hangover, Harry Potter and the Half-Blood Prince and many others. Coming up this summer there will be another 13 blockbusters and remakes scheduled for release on the big screen.

Here’s just a few of the flicks you can expect to see this summer at a theater near you:

Iron Man 2


Shrek Forever After 3D


Sex and the City 2


Marmaduke


Toy Story 3D


The Twilight Saga:  Eclipse


For most consumer marketers, cinema is the place to be this summer. And throughout the year, cinema advertising is a fantastic complement to any broadcast TV schedule.  So if you are in the theater, consider yourself a smart marketer.  If you’re not, give True Creek a call and let’s fix that.