More New Work for Fortress Technologies.

Posted by truecreek on July 20, 2010 under The Work | Be the First to Comment

Another version of the sting banners created for Fortress Technologies.  The banner is designed to unroll at 50%, for table top use as well.

Starbucks to Offer Free Wi-Fi at all Stores Nationwide, Starting July 1st.

Posted by truecreek on June 15, 2010 under More Dam News | Comments are off for this article

By Joseph Young

During an appearance at Wired’s Business Conference, Starbucks CEO Howard Schultz announced the company was going to recognize customers desire for a better in-store wi-fi experience.  Starting July 1st, the company will offer customers a free, one-click wi-fi connection to the Internet through AT&T, in all U.S. company operated stores.

Very nice move.

Schultz also announced that sometime this fall the company will be introducing the Starbucks Digital Network, in conjunction with Yahoo!. Again, only U.S. company operated stores, but the network will offer exclusive and free content, access to some paid sites and plenty of local and community news.  Content providers will include Apple, The New York Times, USA Today, The Wall Street Journal and more.

It’s Time to go to The Movies.

Posted by truecreek on May 4, 2010 under Opinions. Everyone has them. | Comments are off for this article

Summer is almost upon us, a time when the cinema industry generates over 40% of their total annual box office revenue. It’s a time when people go out to the movies in droves, choosing to watch the hot new movies of the summer rather than stay on the couch and sit through another season of reruns on television.   According to Nielsen, the shift is dramatic, with a  13% tick up for cinema in share during the summer months.

Last year, the industry experienced a record-breaking summer, with huge hits like Transformers, The Hangover, Harry Potter and the Half-Blood Prince and many others. Coming up this summer there will be another 13 blockbusters and remakes scheduled for release on the big screen.

Here’s just a few of the flicks you can expect to see this summer at a theater near you:

Iron Man 2

Shrek Forever After 3D

Sex and the City 2

Marmaduke

Toy Story 3D

The Twilight Saga:  Eclipse

For most consumer marketers, cinema is the place to be this summer. And throughout the year, cinema advertising is a fantastic complement to any broadcast TV schedule.  So if you are in the theater, consider yourself a smart marketer.  If you’re not, give True Creek a call and let’s fix that.

Some Very Good Distracted Driving Work From Auto Week and Coyne Communications.

Posted by truecreek on April 27, 2010 under More Dam News | Comments are off for this article