New work for the State Department Federal Credit Union. SDFCU 4/C print and posters.
Coke has just released a new special edition of mini-bottles for the World Cup, which will be hosted by Brazil over the summer. The bottles also have an interactive capability, which is something I will have to see to believe.
You have to give credit to Coke. They just always seem to be on the cutting edge of design. Beautiful stuff.
More about the project here.
This new direct mail campaign will start hitting mailboxes today. Ties in with the print campaign as well.
Some new 4/C print for the Fall 495 Express Lanes campaign. Running full page in the Washington Post and the Washington Suburban Press Network.
Good one for Comcast from a few years ago. We were asked to develop print ads for a variety of vertical publications that would target specific business customers that had a need for a large amount of bandwidth. This was the first in a series.
I’m going to stick my proverbial neck out and say that the new 2014 Chevy Corvette Stingray is going to just smoke all the sales projections for the car. It’s exactly what GM needs right now.
The price is fine for entry and even with all the bells and whistles, the Vette is still in the ballpark.
This is a lot of car for a reasonable amount of money.
I think the car deserves its Stingray badge. The exterior is more aggressive in tone, with a bit of an edge. From what I have seen, the interior will just blow you away. I can also tell you from personal experience that if the seats are now considered “World class,” we’re in for a real treat, because that’s been the weak link in our C6.
The F-1 approach to the driver’s ‘compartment’ was a very nice upgrade. The ergonomics are much better than previous designs.
Let’s hope they have a couple of cool colors that they will only offer for one or two years.
Drop in to your local dealer sometime in the next few weeks. They should start arriving any time now. I hope.
Budweiser is the top brand for those who visit the ER, with 15 percent of the market! Now that’s a claim to fame. The comment, “Some products are marketed to certain groups of people in our society,” really says it all.
Full pager in the Washington Post. Speed limit on the 495 Express Lanes has gone up to 65MPH.
A Bronze Stevie from the American Business Awards for Marketing Campaign of the Year in Transportation.
The campaign in print continues with Kathy. This user is taking one of the more popular routes on the 495 Express Lanes. Print ads are running in the Washington Post and a whole bunch of local papers through the Washington Suburban Press.
It’s a nice, cohesive and smart campaign, if I may say so myself.
We have begun the new campaign for the 495 Express Lanes. All about demand generation this time around. More to come.
Nothing better than a third party endorsement of the effectiveness of the campaign.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Another fantastic Dark Knight is right around the corner. Will set records, I’m sure.
Lots of color often makes for a wonderful shot. Had a chance to work with one of the brand new Fairfax Connector buses a few weeks ago, during a shoot for the 495 Express Lanes. From what I understand, each bus is about $500,000 and change. Even the tires had Armor All on them.
The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.
Some nice artwork that just didn’t fly with the client. It happens.
At True Creek, we are into big ideas. The Creekbed draws from the brightest, most creative minds in the industry today; people who have shaped brands like the 495 and 95 Express Lanes, Intel, Apple, Nissan, Best Buy, Volkswagen, Cox, Comcast, NASA – and many local and regional names that are big fish in a smaller pond.
We offer our clients a wide variety of services: Media Planning, Placement and Reconciliation, Television and Radio Production, Newspaper, Digital and Video Production, Four-Color Magazine, Collateral Materials, Direct Mail, Promotional Merchandise, Point-of-Purchase, Outdoor and Out-of-Home, Logo Design and Corporate Identity/Graphic Standards.
Our agency is based in Oakton, VA, which is just outside the Capital Beltway in Washington, D.C.
Please take a moment to tour the site. Afterwards, let’s talk about how we might be able to help you. 703-281-2165. Or send a note to joseph@truecreek dot com.
Poster artwork for our newest internal campaign for Suddenlink. Think As One.
2011 is set up to be another exciting year at the movies. There’s guaranteed to be something for everyone with plenty of thrillers and comedies. Just throw in some romance, a little horror, lots of drama and exciting action and you have another great year in cinema.
It also looking to be the biggest year ever in 3-D.
Here are just some of the blockbusters you’ll see in 2011:
Pirates of the Caribbean: On Stranger Tides
The Hangover 2
Kung Fu Panda: The Kaboom of Doom
The Dark Fields
The Green Hornet
The Green Lantern
X-Men First Class
Harry Potter and the Deathly Hallows II
The Three Musketeers
Happy Feet 2
Mission Impossible 4
Sherlock Holmes 2
Another version of the sting banners created for Fortress Technologies. The banner is designed to unroll at 50%, for table top use as well.
By Joseph Young
During an appearance at Wired’s Business Conference, Starbucks CEO Howard Schultz announced the company was going to recognize customers desire for a better in-store wi-fi experience. Starting July 1st, the company will offer customers a free, one-click wi-fi connection to the Internet through AT&T, in all U.S. company operated stores.
Very nice move.
Schultz also announced that sometime this fall the company will be introducing the Starbucks Digital Network, in conjunction with Yahoo!. Again, only U.S. company operated stores, but the network will offer exclusive and free content, access to some paid sites and plenty of local and community news. Content providers will include Apple, The New York Times, USA Today, The Wall Street Journal and more.
Summer is almost upon us, a time when the cinema industry generates over 40% of their total annual box office revenue. It’s a time when people go out to the movies in droves, choosing to watch the hot new movies of the summer rather than stay on the couch and sit through another season of reruns on television. According to Nielsen, the shift is dramatic, with a 13% tick up for cinema in share during the summer months.
Last year, the industry experienced a record-breaking summer, with huge hits like Transformers, The Hangover, Harry Potter and the Half-Blood Prince and many others. Coming up this summer there will be another 13 blockbusters and remakes scheduled for release on the big screen.
Here’s just a few of the flicks you can expect to see this summer at a theater near you:
Iron Man 2
Shrek Forever After 3D
Sex and the City 2
Toy Story 3D
The Twilight Saga: Eclipse
For most consumer marketers, cinema is the place to be this summer. And throughout the year, cinema advertising is a fantastic complement to any broadcast TV schedule. So if you are in the theater, consider yourself a smart marketer. If you’re not, give True Creek a call and let’s fix that.