A steady flow of thoughts about advertising
and marketing from True Creek.
Posted by truecreek on June 12, 2017 under The Work | 
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We couldn’t have picked a nicer day for a video shoot. Five different spokespeople were interviewed for a Transurban corporate video, speaking to their views on the amazing community work the client does. Dan Hack and crew on the job.
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Posted by truecreek on June 6, 2017 under The Work | Be the First to Comment
Shot this series of four commercials at the National’s new spring training facility in West Palm Beach. In a cafeteria, no less. Zim was the consummate professional. Really did an outstanding job with the series.
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Posted by truecreek on April 28, 2016 under The Work | Be the First to Comment
Introducing the Express Lanes new Superhero, Captain Timesaver!
Posted by truecreek on November 7, 2013 under The Work | Be the First to Comment
Some new 4/C print for the Fall 495 Express Lanes campaign. Running full page in the Washington Post and the Washington Suburban Press Network.
Posted by truecreek on October 9, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment
Another in a wide variety of tactics that we are using to reach the Washington D.C. DMA on behalf of our client, Transurban. This is a screenshot of our Home Page takeover from today. The official term is OPA pushdown.
After just a few hours, it seems like the digital portion of the campaign is working very well. Over the next few weeks, there will be much more to come.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on October 8, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment
This is the first of three insertions of the Gatefold in the Washington Post. This execution wraps around the Main News section of the paper, reaching over a million people in one fell swoop. Lot of information here, but education is a big part of the game for this client. Took about two weeks to finalize the layouts, but I think it came out great.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on September 30, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment
Spent a little less than an hour with the boys from All Over Media, watching them install the first of 62 trucksides for the 495 Express Lanes campaign. Four panels of adhesive vinyl on both sides of the trucks. Two for the back and two for the overcab area. The installation was flawless, with the entire truck finished in about 40 minutes. And this is one of the big ones.
The production values of this tactic of the campaign are over the top. Over the next 12 weeks, these trucks will carry our message throughout the Northern Virginia area, along all of the major interstates and regional highways.
Exactly where we need to be.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on July 17, 2012 under The Work | Be the First to Comment
It’s campaign season, and I’m not talking politics. The 495 Express Lanes campaign is gaining momentum, with so much more to come over the next few months. This is one of the smaller print ads we just completed.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on May 17, 2012 under The Work | Be the First to Comment
There’s a new promotion on the horizon from the 495 Express Lanes. WIN A MINI. We’ve created materials to support the contest, including this poster.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on January 21, 2012 under The Work | Be the First to Comment
This young girl was just great during our shoot for the 495 Express Lanes. What a talent.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.
Posted by truecreek on January 17, 2012 under The Work | Be the First to Comment
Lots of color often makes for a wonderful shot. Had a chance to work with one of the brand new Fairfax Connector buses a few weeks ago, during a shoot for the 495 Express Lanes. From what I understand, each bus is about $500,000 and change. Even the tires had Armor All on them.
The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.
Posted by truecreek on January 11, 2012 under The Work | Be the First to Comment
Amazing stuff, weather. This particular shoot was interrupted two different times by Mother Nature. The first time, we moved the shoot two weeks, a process begun during Shoot Day One. The first shot was actually taken during the early part of the storm. Gary was comfortably shooting from inside the building, through a pane of glass.
The second was postponed a day, after it became painfully obvious we were going to be rained out. However, we were lucky. Both decisions were right on, allowing us just enough time to get some great images for the campaign. Kudos to the entire crew and Gary for getting it done.
The talent in the first shot is a good buddy of mine, Mike Kinder. A star in the making, I think. Both shots were taken right outside the new Transurban corporate offices and will be used on the new site and in future tactics.
Posted by truecreek on under The Work | Be the First to Comment
Here are a couple of shots from the photo shoot just completed for Transurban. Gary Landsman, the photographer, spent the better part of three days shooting in a variety of locations. Some very nice, colorful art that will work well for us throughout the year.
Gary is one of the better shooters I’ve worked with. You can check out his work here. All rights reserved.
The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.
Posted by truecreek on under The Work | Be the First to Comment
New work. Here is the cover and the back panel from the Introductory Brochure we just completed for Transurban. Rebecca, a long-standing member of The Creekbed, has written some amazing and compelling headlines for us. The clean art direction was the handiwork of Glenn and Chris. We’ll be taking this direction even further as we go through the year.
The lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here
