The Hits Just Keep On Coming. More Transurban Imagery.

Posted by truecreek on January 11, 2012 under The Work | Be the First to Comment

Amazing stuff, weather.  This particular shoot was interrupted two different times by Mother Nature.  The first time, we moved the shoot two weeks, a process begun during Shoot Day One. The first shot was actually taken during the early part of the storm.  Gary was comfortably shooting from inside the building, through a pane of glass.

The second was postponed a day, after it became painfully obvious we were going to be rained out.  However, we were lucky.  Both decisions were right on, allowing us just enough time to get some great images for the campaign.  Kudos to the entire crew and Gary for getting it done.

The talent in the first shot is a good buddy of mine, Mike Kinder.  A star in the making, I think.  Both shots were taken right outside the new Transurban corporate offices and will be used on the new site and in future tactics.



New Transurban Imagery.

Posted by truecreek on under The Work | Be the First to Comment

Here are a couple of shots from the photo shoot just completed for Transurban.  Gary Landsman, the photographer, spent the better part of three days shooting in a variety of locations.  Some very nice, colorful art that will work well for us throughout the year.

Gary is one of the better shooters I’ve worked with.  You can check out his work here.  All rights reserved.

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses.  Check out Transurban’s new site here.

You Think This is a Bike Store?

Posted by truecreek on August 18, 2010 under More Dam News | Be the First to Comment

What a brilliant way to market a bike store.

From Photoblog:

Co-owner Christian Petersen looks out of a window at his bicycle shop in Altlandsberg, north-east of Berlin August 17, 2010. The owners attached about 120 bicycles on the facade to advertise their shop.

Photo credit:

Fabrizio Bensch / Reuters

Some GREAT New Work From BBDO Atlanta for AT&T.

Posted by truecreek on July 30, 2010 under More Dam News | Be the First to Comment

Having been in the business for over 30 years, people send me work to review all the time.   Just the other day I got this great email with some of the most interesting photography I have seen in years.

It’s a new campaign from AT&T, from BBDO Atlanta. Just won a Kelly Award, from what I understand.  The campaign was voted #1 in the “America’s Favorite Magazine Ads” competition. 

Some very nice work. AD was Rich Wakefield and the photographer was Andric.   According to the AD, the hand painter was from Milan.

Back in the Day, at Paradigm Communications.

Posted by truecreek on July 20, 2010 under More Dam News | Read the First Comment

Years ago, I was an AE and new business guy for an agency in Tampa, Florida.  Paradigm Communications.

At the time, The Tampa Bay Lightning was a client.  The partners were just nuts about hockey.  All kinds of hockey.

AD was Cody Spinadel and for the life of me, I cannot remember the writer’s name, which is a shame.

Stella Artois Positions Its Beer as a ‘Thing of Beauty’.

Posted by truecreek on July 14, 2010 under More Dam News | Be the First to Comment

By Elena Malykhina

Stella Artois has enlisted famous photographer Bert Stern to create Vogue-like images for a U.S. campaign that depicts the finer things in life.

The campaign, created by Mother New York, positions Stella Artois as “the most premium beer in the world.” It kicks off with an ad shot by Stern, which recreates a 1960 cover of Vogue. The ad shows a man enamored with a woman who is drinking Stella Artois beer. The tagline is: “She is a thing of beauty.”

That ad will run in print and out-of-home in the U.S. for six months starting this week. Michael Ian Kaye, a creative director at Mother, said additional ads—including TV—will break during the holidays (November/December timeframe).

Kaye said the U.S. effort builds on a Stella Artois campaign currently running in the U.K. Some of that overseas creative is currently featured on the company’s Web site, which also sports the new tagline.

“‘She a thing of beauty’ came from the work we’ve done in the U.K. It’s really about a brand that has been established with a sense of luxury,” said Kaye. “We were tasked with creating a U.S. print campaign that bring that notion to life.”

The ads are also meant reflect Stella Artois’ target consumer: a more sophisticated beer drinker. Kaye said: “While, it tends to be a slightly more female base, we’re targeting both men and women who lead a certain lifestyle.”

TV, Computer Use Multitasking Up Sharply: Nielsen

Posted by truecreek on March 23, 2010 under More Dam News, Research | Be the First to Comment

AP NEW YORK — The amount of time people spend on the computer while watching TV is going up sharply.

The Nielsen Co. said Monday that people who multitask this way spent an average of three and a half hours doing so in December. That’s up sharply from the two hours, 29 minutes that Nielsen reported only six months earlier.

The percentage of TV viewers who do this isn’t going up that fast. That increased by 57 percent to 59 percent during the same period. But those who are doing it spend much more time at it.

Television executives have pointed to this trend to help explain why big events like the Oscars, Grammys and pro football playoffs have been doing so well in the ratings – people watching and making comments to their friends through social Web sites like Twitter and Facebook.

More about TV, computer use multitasking up sharply:  Nielsen here.

Another GREAT Visa Concept. Who Does This Stuff?

Posted by truecreek on June 24, 2009 under Opinions. Everyone has them. | Be the First to Comment

Ok.  Who is the AD and Photographer for this Visa work?  GREAT.


Kodachrome. RIP.

Posted by truecreek on June 22, 2009 under More Dam News | Read the First Comment

By Ryan McCarthy.

Sorry, Paul Simon, Kodak is taking your Kodachrome away.

The Eastman Kodak Co. announced Monday it’s retiring its most senior film because of declining customer demand in an increasingly digital age.

The world’s first commercially successful color film, immortalized in song by Simon, spent 74 years in Kodak’s portfolio. It enjoyed its heyday in the 1950s and ’60s but in recent years has nudged closer to obscurity: Sales of Kodachrome are now just a fraction of 1 percent of the company’s total sales of still-picture films, and only one commercial lab in the world still processes it.

Those numbers and the unique materials needed to make it convinced Kodak to call its most recent manufacturing run the last, said Mary Jane Hellyar, the outgoing president of Kodak’s Film, Photofinishing and Entertainment Group.

“Kodachrome is particularly difficult (to retire) because it really has become kind of an icon,” Hellyar said.

The company now gets about 70 percent of its revenue from its digital business, but plans to stay in the film business “as far into the future as possible,” Hellyar said. She points to the seven new professional still films and several new motion picture films introduced in the last few years and to a strategy that emphasizes efficiency.

“Anywhere where we can have common components and common design and common chemistry that let us build multiple films off of those same components, then we’re in a much stronger position to be able to continue to meet customers’ needs,” she said.

Kodachrome, because of a unique formula, didn’t fit in with the philosophy and was made only about once a year.

Simon sang about it in 1973 in the aptly titled “Kodachrome.”

“They give us those nice bright colors. They give us the greens of summers. Makes you think all the world’s a sunny day,” he sang. “… So Mama don’t take my Kodachrome away.”

Indeed, Kodachrome was favored by still and motion picture photographers for its rich but realistic tones, vibrant colors and durability.

It was the basis not only for countless family slideshows on carousel projectors over the years but also for world-renowned images, including Abraham Zapruder’s 8 mm reel of President John F. Kennedy’s assassination on Nov. 22, 1963.

Photojournalist Steve McCurry’s widely recognized portrait of an Afghan refugee girl, shot on Kodachrome, appeared on the cover of National Geographic in 1985. At Kodak’s request, McCurry will shoot one of the last rolls of Kodachrome film and donate the images to the George Eastman House museum, which honors the company’s founder, in Rochester.

For McCurry, who after 25 years with Kodachrome moved on to digital photography and other films in the last few years, the project will close out an era.

“I want to take (the last roll) with me and somehow make every frame count … just as a way to honor the memory and always be able to look back with fond memories at how it capped and ended my shooting Kodachrome,” McCurry said last week from Singapore, where he has an exhibition at the Asian Civilizations Museum.

As a tribute to the film, Kodak has compiled on its Web site a gallery of iconic images, including McCurry’s Afghan girl and others from photographers Eric Meola and Peter Guttman.

Guttman used Kodachrome for 16 years, until about 1990, before switching to Kodak’s more modern Ektachrome film, and he calls it “the visual crib that I was nurtured in.” He used it to create a widely published image of a snowman beneath a solar eclipse, shot in the dead of winter in North Dakota.

“I was pretty much entranced by the incredibly realistic tones and really beautiful color,” Guttman said, “but it didn’t have that artificial Crayola coloration of some of the other products that were out there.”

Unlike any other color film, Kodachrome is purely black and white when exposed. The three primary colors that mix to form the spectrum are added in three development steps rather than built into its layers.

Because of the complexity, only Dwayne’s Photo, in Parsons, Kan., still processes Kodachrome film. The lab has agreed to continue through 2010, Kodak said.

Hellyar estimates the retail supply of Kodachrome will run out in the fall, though it could be sooner if devotees stockpile. In the U.S., Kodachrome film is available only through photo specialty dealers. In Europe, some retailers, including the Boots chain, carry it.

Daydreamer in a Green Swimsuit.

Posted by truecreek on May 19, 2009 under Opinions. Everyone has them. | Be the First to Comment

Another shot of my Mom, this time striking the pose in a moss-green lace and white broadcloth tank-top swimsuit and a beach coat with a zipper front. The fashion photo, by Leombruno-Bodi, appeared in the May 1954 Glamour.

Just amazing what you can find on the web, sometimes when you’re not even looking.

Daydreamer in Green Swimsuit