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	<title>Stream of Consciousness &#187; Online news consumption</title>
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		<title>Understanding the Participatory News Consumer.</title>
		<link>http://truecreek.com/2010/03/01/understanding-the-participatory-news-consumer/</link>
		<comments>http://truecreek.com/2010/03/01/understanding-the-participatory-news-consumer/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 19:17:09 +0000</pubDate>
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				<category><![CDATA[More Dam News]]></category>
		<category><![CDATA[Research]]></category>
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		<category><![CDATA[Online news consumption]]></category>

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		<description><![CDATA[Interesting Pew Study. by Kristen Purcell, Lee Rainie, Amy Mitchell, Tom Rosenstiel, Kenny Olmstead. The overwhelming majority of Americans (92%) use multiple platforms to get their daily news, according to a new survey conducted jointly by the Pew Research Center’s Internet &#38; American Life Project and Project for Excellence in Journalism. The Internet is now [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Interesting Pew Study.</p>
<p style="text-align: justify;">by Kristen Purcell, Lee Rainie, Amy Mitchell, Tom Rosenstiel, Kenny Olmstead.</p>
<p style="text-align: justify;">The <strong>overwhelming majority of Americans (92%) use multiple platforms to get their daily news</strong>, according to a new survey conducted jointly by the Pew Research Center’s Internet &amp; American Life Project and Project for Excellence in Journalism.</p>
<p style="text-align: justify;">The <strong>Internet is now the third most-popular news platform, behind local and national television news and ahead of national print newspapers, local print newspapers and radio.</strong> Getting news online fits into a broad pattern of news consumption by Americans; six in ten (59%) get news from a combination of online and offline sources on a typical day.</p>
<p style="text-align: justify;"><a href="http://truecreek.com/wp-content/uploads/2010/03/Understanding-the-Participatory-News-Consumer..jpg"><img class="alignnone size-full wp-image-1923" title="Understanding the Participatory News Consumer." src="http://truecreek.com/wp-content/uploads/2010/03/Understanding-the-Participatory-News-Consumer..jpg" alt="" width="607" height="389" /></a><br />
The <strong>internet and mobile technologies are at the center of the story of how people’s relationship to news is changing.</strong> In today’s new multi-platform media environment, news is becoming portable, personalized, and participatory:</p>
<p style="text-align: justify;">* Portable: 33% of cell phone owners now access news on their cell phones.</p>
<p style="text-align: justify;">* Personalized: 28% of Internet users have customized their home page to include news from sources and on topics that particularly interest them.</p>
<p style="text-align: justify;">* Participatory: 37% of Internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter.</p>
<p style="text-align: justify;">In addition, people use their social networks and social networking technology to filter, assess, and react to news. And <strong>they use traditional email and other tools to swap stories and comment on them. Among those who get news online, 75% get news forwarded through email or posts on social networking sites and 52% share links to news with others via those means.</strong></p>
<p style="text-align: justify;">Despite all of this online activity, the typical online news consumer routinely uses just a handful of news sites and does not have a particular favorite. And overall, Americans have mixed feelings about this “new” news environment. <strong>Over half (55%) say it is easier to keep up with news and information today than it was five years ago, but 70% feel the amount of news and information available from different sources is overwhelming.</strong></p>
<p style="text-align: justify;"><strong><a title="Understanding the Participatory News Consumer" href="http://www.pewinternet.org/Reports/2010/Online-News.aspx" target="_blank">Take a look at the study and download it here.</a><br />
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