It’s a Media Thing.

Posted by truecreek on April 4, 2011 under Opinions. Everyone has them. | Be the First to Comment

A successful media plan becomes the pathway through consumers’ protective radar with the ultimate goal of influencing their behavior. We produce plans that will capture the imagination of the consumer with a full spectrum of creative, well-researched solutions.

We are strategic media thinkers, creating media plans that dramatically optimize communication.

We specialize in maximizing the yield on your media investment. We utilize the most current and sophisticated planning/buying research materials, including geographic and psychographic market information as well as quantitative and qualitative measurement tools.

If you are looking for innovative planning, placement and reconciliation, give us a call today at 703-256-2913, or ping us at joseph@truecreek dot com.

Take Advantage of the Deals! Buy Some Television Sports Packages.

Posted by truecreek on September 8, 2009 under Opinions. Everyone has them. | Be the First to Comment

For years now, I have recommended to my clients that they invest in sports packages tied to their regional teams.

For example, if you have a medium-sized business in Georgia, Alabama, Tennessee, Florida and the like and you have not considered running thirty second television with some SEC package available at your local station, you might be missing a great opportunity.  Of course, it’s not perfect for every business, but it will work well for many businesses.

Don’t fall into the trap of thinking that the demos for football are all male.  Just not true.  You will reach a very large and diverse audience with your buy.

Don’t worry that the season has started. The stations will prorate any type of package and there are still a bunch of them out there.  Stations are hungry. 

Take advantage of some pricing weakness and negotiate a great deal for yourself.  Or call us and we’ll help you put it together for you.

Football on television