Another Brand Issue in the State of Florida.

Posted by truecreek on February 5, 2013 under Opinions. Everyone has them. | Be the First to Comment

Just when you think you have designed something cool…something that will resonate with the masses.  You step in it.  You have to wonder if this logo design was tested at all.

Glad they registered it.

Read the full story here.

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From the Archives

Posted by truecreek on November 11, 2012 under The Work | Be the First to Comment

Couple of logo treatments for a mythical broadcast production company, Fearless Dog Productions.

Some Nice Design from Kyle.

Posted by truecreek on September 27, 2009 under The Work | Be the First to Comment

Strong piece of design from Kyle, a member of The Creekbed.

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Increasing Marketing and Advertising Spend is a Good Thing. Trust Us.

Posted by truecreek on May 6, 2009 under Opinions. Everyone has them. | Be the First to Comment

Time and time again, we’ve heard the  story:  Increase your marketing and advertising spend.  Now.  Not only to keep your brand top of mind but to assure that when everything settles down and we’re back in business, you will be too.  And in a big way.

Folks will remember you were there when the proverbial crap hit the fan.  That you were strong enough to keep the fires burning so that when the time comes for them to need your company, you will be there.  Better, stronger and leaner than ever.

Seize the opportunity now.  Start thinking positive about things and get back in the game.  Add weeks, don’t cut them.  Print the entire quantity, not just a segment.  Use better paper.  Shoot in HD.  Raise those production standards.  Buy more media.  Shoot, how about running some great print ads?  The newspaper community needs your business.

Better yet.  Hire a great Northern Virginia Ad Agency by the name of True Creek and we’ll help your company put it together.

picture1A few months ago, Mike Matson wrote and article that merits another post.

MarketSense study during the 1989-91 recession demonstrated that brands such as Jif Peanut Butter and Kraft Salad Dressing increased their advertising and experienced sales growth of 57% to 70%. During this same period, most of the beer industry made cuts to their ad budgets, but Coors Light and Bud Light increased their budgets and saw sales jump 15% to 16%. Among fast food companies, Pizza Hut sales rose 61% and Taco Bell’s 40% due to strong advertising support, reducing McDonald’s sales by as much as 28%.

MarketSense concluded the study by reporting. “The best strategy for coping with a recession is balanced exploitation of ad spending for long-term consumer motivation, plus promotion for short term sales boosts.”

Strategies to help your business thrive in this economy.

• Don’t cut your ad budget, increase it. Let your competition cut their budgets. When you increase your spending, you increase your share of voice. If your competitors cut back, your message grows even stronger.

• Have a strategic marketing plan that is well thought out, so you don’t waste money advertising the wrong message in the wrong place to the wrong audience.

• Keep your loyal customers by keeping in touch with them and letting them know what you have to offer.

• Maintain your brand awareness. Advertising works cumulatively so you have to remind people frequently about your brand or they’ll forget you.

• Achieve greater media efficiency by taking advantage of more negotiable rates and special promotions.

• Don’t degrade your advertising by trying to save a few dollars on creative or production costs. Your customers will notice and will perceive lower quality not just in your advertising, but in your products and services.

This is one time to stress quality—and value. “All great enterprises move forward in a recession, and the weaklings move backward. The dumbbells cut back on advertising. The smart people don’t.” -Ed McCabe, founding partner of Scali, McCabe, Stoves advertising agency, a legendary Madison Avenue agency of years past.

Eye To Eye Optometry Corner Logo.

Posted by truecreek on April 23, 2009 under The Work | Be the First to Comment

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It All Starts With a Great Logo.

Posted by truecreek on February 12, 2009 under The Work | Be the First to Comment

When you’re thinking about starting a new company, don’t forget about the impact a great logo will have for your new brand. As we all know, your brand is much more than just a sweet logo, but it’s a great way to get things started.

From a creative standpoint, so much of what you will be doing in the future to communicate with your customers will flow right out of that design, so make the investment and be sure to get it right from the beginning.

Several years ago I met Pete, one of the designers in The Creekbed and owner of one of the finer design/brand studios here in DC. He’s one of the best in the business these days and I’m proud to say he’s part of the team.  He’s produced award-winning logos for The Grammys, Rouge at the MGM Grand in Vegas, True Creek and so many more.  Take a moment to look at some of his eye-catching work below.

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