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	<title>Stream of Consciousness &#187; Internet usage</title>
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		<title>Survey: Internet Use Grows Fast Among Latinos.  A Pew Study.</title>
		<link>http://truecreek.com/2009/12/24/survey-internet-use-grows-fast-among-latinos-a-pew-study/</link>
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		<pubDate>Thu, 24 Dec 2009 16:56:44 +0000</pubDate>
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				<category><![CDATA[More Dam News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[consumer-marketing]]></category>
		<category><![CDATA[hispanic marketing]]></category>
		<category><![CDATA[Internet usage]]></category>
		<category><![CDATA[latino marketing]]></category>

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		<description><![CDATA[The Pew Research Center&#8217;s Hispanic Project and Internet Project combined forces to write an in-depth look at Internet penetration across racial and ethnic categories in the U.S. A summary of the major findings: From 2006 to 2008, Internet use among Latino adults rose by 10 percentage points, from 54% to 64%. In comparison, the rates for whites [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The Pew Research Center&#8217;s Hispanic Project and Internet Project combined forces to write an in-depth look at Internet penetration across racial and ethnic categories in the U.S.</p>
<p style="text-align: justify;">A summary of the major findings:</p>
<p style="text-align: justify;">From 2006 to 2008, <strong>Internet use among Latino adults rose by 10 percentage points, from 54% to 64%.</strong> In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period.  Though Latinos continue to lag behind whites, the <strong>gap in Internet use has shrunk considerably.</strong></p>
<p><strong><a href="http://truecreek.com/wp-content/uploads/2009/12/Survey-Internet-Use-Grows-Fast-Among-Latinos.-A-Pew-Study..jpg"><img class="alignleft size-full wp-image-1699" title="Latina Laptop" src="http://truecreek.com/wp-content/uploads/2009/12/Survey-Internet-Use-Grows-Fast-Among-Latinos.-A-Pew-Study..jpg" alt="" width="697" height="463" /></a><br />
</strong></p>
<p style="text-align: justify;">For Latinos, the increase in Internet use has been fueled in large part by<strong> increases in Internet use among groups that have typically had very low rates of Internet use.</strong></p>
<p style="text-align: justify;">·        While U.S.-born Latinos experienced a two percentage point increase in Internet use from 75% in 2006 to 77% in 2008, <strong>foreign-born Latinos experienced a 12 percentage point increase</strong> during the same period, from 40% to 52%.</p>
<p style="text-align: justify;">·        In 2006, 31% of Latinos lacking a high school degree reported ever going online; in 2008, this number was 41%.  In comparison, Latinos with higher levels of education experienced three to four percentage point increases in Internet use.</p>
<p style="text-align: justify;">·        <strong>Internet use among Latinos residing in households with annual incomes less than $30,000 increased 17 percentage points</strong> from 2006 to 2008.  For Latinos in households earning $30,000 to $49,999 annually, Internet use increased two percentage points, and for Latinos in households earning $50,000 or more annually, there was no change in Internet use.</p>
<p style="text-align: justify;">Read the entire survey,<a title="Internet Use Grows Fast Among Latinos.  " href="http://www.pewinternet.org/Commentary/2009/December/Latinos-Online-20062008.aspx" target="_blank"> Internet Use Grows Fast Among Latinos, here.</a></p>
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