Top Ad Campaigns of the 20th Century.

Posted by truecreek on September 13, 2011 under Opinions. Everyone has them. | Be the First to Comment

When you look at some of these, it’s just amazing to see the change in art direction over the years.  Back in the day, copy seemed to be what drove everything.  Then, as time went on, we started leading with visuals and copy was sent to the background.

I have always felt that copy needs to lead the way, with the headline enticing the reader to want more. Most of these campaigns relied on a spectacular headline. 

That being said, the Absolut campaign has just been incredible, with some of the most compelling and imaginative imagery ever used in the business.

Another wonderful slideshow, from Ad Age and CNBC.