Stream of Consciousness » four color print

One Motivational Poster That Just Didn’t Fly.

truecreek — Tue, 17 Jan 2012 21:15:17 +0000

Some nice artwork that just didn’t fly with the client. It happens.

New Client. New Work for Transurban.

truecreek — Wed, 11 Jan 2012 00:01:11 +0000

Over the past few months, we’ve been working hard for our newest client, Transurban. The company will serve as concessionaire and long-term operator of the 495 Express Lanes.

The public-private partnership with Virginia will deliver the most significant package of improvements to the Capital Beltway in a generation – providing congestion relief and new travel choices to one of our busiest roadways.

Transurban will be operating the road upon completion.

To help the client reach their audience, we’ll be handling media planning, placement and reconciliation. We will also provide creative services for the client, including radio, print, online, out-of-home and more.

Over the next few days, I’ll be posting work that we have completed on their behalf.

The lanes will be completed in late 2012, so there will be much more to come. You can also check out the site here.

Here are two of the introductory posters we just completed:

Home Sweet Home. New 4/C Print for Comcast.

truecreek — Wed, 23 Mar 2011 15:13:52 +0000

From the Archives.

truecreek — Tue, 01 Feb 2011 21:32:15 +0000

From back in the day. A nice, simple layout from Aaron Riney, for our client, Cox Communications. The headline was written by my all-time favorite, Mike Matson.

4Mbps was like workin’ with jet fuel back then.

Comcast Atlanta Four-Color Print.

truecreek — Wed, 04 Aug 2010 14:49:15 +0000

Some GREAT New Work From BBDO Atlanta for AT&T.

truecreek — Fri, 30 Jul 2010 15:54:15 +0000

Having been in the business for over 30 years, people send me work to review all the time. Just the other day I got this great email with some of the most interesting photography I have seen in years.

It’s a new campaign from AT&T, from BBDO Atlanta. Just won a Kelly Award, from what I understand. The campaign was voted #1 in the “America’s Favorite Magazine Ads” competition.

Some very nice work. AD was Rich Wakefield and the photographer was Andric. According to the AD, the hand painter was from Milan.

Back in the Day, at Paradigm Communications.

truecreek — Tue, 20 Jul 2010 21:35:17 +0000

Years ago, I was an AE and new business guy for an agency in Tampa, Florida. Paradigm Communications.

At the time, The Tampa Bay Lightning was a client. The partners were just nuts about hockey. All kinds of hockey.

AD was Cody Spinadel and for the life of me, I cannot remember the writer’s name, which is a shame.

Some New Work for Fortress Technologies.

truecreek — Wed, 07 Jul 2010 16:49:53 +0000

New 4/C Print for Fortress Technologies.

truecreek — Thu, 04 Feb 2010 02:49:57 +0000

Delivered in a small and rugged form factor with its size, weight and power specifically tailored for vehicles, the Fortress ES820 provides industry leading radio range. It’s an amazing piece of equipment. This is the latest in 4/C print work produced by True Creek for Fortress Technologies.

Comcast Atlanta Journal Constitution Campaign.

truecreek — Tue, 05 Jan 2010 23:47:13 +0000

I love headlines. We just completed a campaign for Comcast touting their new 50/10 Internet product. The campaign is to run in the Atlanta Journal Constitution for 11 consecutive weeks, starting next week.

You have to appreciate just how impactful these ads will be with their big and bold copy running across the bottom of the page. Simple and clean look, with essentially nothing but a great headline to drag you in.

To me, a print ad should entice and entertain, not educate. There will be more than enough time to do that later after I call you or hit your site.

Check ‘em out.

4/C Fortress Technologies Print

truecreek — Tue, 05 Jan 2010 03:50:55 +0000

The start of a new campaign for Fortress Technologies. Nice, clean look mated with a very strong visual. Definitely a bit more earthy in tone than what has been the norm, but I think it works well. Many other great headlines to work with in the future.

New 4/C Print for Comcast B2B.

truecreek — Thu, 17 Dec 2009 18:35:18 +0000