New 4/C Print for the 495 Express Lanes. Kathy This Time.

Posted by Joseph Young on May 1, 2013 under The Work | Be the First to Comment

The campaign in print continues with Kathy.  This user is taking one of the more popular routes on the 495 Express Lanes.  Print ads are running in the Washington Post and a whole bunch of local papers through the Washington Suburban Press.

It’s a nice, cohesive and smart campaign, if I may say so myself.  

Kathy rides The 495 Express Lanes

Kathy rides The 495 Express Lanes

New 4/C Print for Transurban’s 495 Express Lanes. Gotta Love a FREE Promotion.

Posted by truecreek on April 4, 2013 under The Work | Be the First to Comment

This Saturday and Sunday, April 6th and 7th, our client is offering the Washington DMA the opportunity to ride on the 495 Express Lanes FREE of CHARGE.  So it’s a good time to check out those exits, work on your route, discover what’s up with the new exits at Tysons and Merrifield.  Weather is supposed to be great, so no excuses!

Free Ride

 

It’s Time for the New 4/C Print Campaign for the 495 Express Lanes.

Posted by truecreek on March 24, 2013 under The Work | Be the First to Comment

We have begun the new campaign for the 495 Express Lanes.  All about demand generation this time around.  More to come.

TRAN WASHINGTON POST ALAN TRAN WASHINGTON POST JENNIFER TRAN WASHINGTON POST ANNE TRAN WASHINGTON POST CHRIS

 

New 4/C Print for the 495 Express Lanes.

Posted by truecreek on February 5, 2013 under The Work | Be the First to Comment

Couple of new executions for the 495 Express Lanes.  As you can see from the body copy, all we ask is that you try the lanes.  Once you have, over 70% of you are going to use them again and again.  Plus, you’re going to tell a friend, or two.

The comments the client is receiving through Twitter, online, emails and the like have been outstanding.  People are really just loving their experience on the lanes.  Many of them credit the lanes with dramatically changing their lives.  Really.

20 minutes offHooked

Washington Post Gatefold Production.

Posted by truecreek on October 19, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

From a recent press check at the Washington Post’s Springfield Production facility.  Incredible place.  It’s amazing to see all four presses running full speed.  You adjust everything on the fly, yanking papers out as you make the revisions.  After we got one of the presses spot on, those settings were applied to the other three.

Then the Post printed 750,000 copies of our Gatefold.  Essentially, it’s two and a half pages of space, which was just enough to communicate everything we needed to say.  Another one is scheduled for this Sunday.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

495 Express Lanes Washington Post Gatefold.

Posted by truecreek on October 8, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

This is the first of three insertions of the Gatefold in the Washington Post.  This execution wraps around the Main News section of the paper, reaching over a million people in one fell swoop.  Lot of information here, but education is a big part of the game for this client.  Took about two weeks to finalize the layouts, but I think it came out great.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

One Motivational Poster That Just Didn’t Fly.

Posted by truecreek on January 17, 2012 under The Work | Be the First to Comment

Some nice artwork that just didn’t fly with the client.  It happens.

 

New Client. New Work for Transurban.

Posted by truecreek on January 10, 2012 under The Work | Be the First to Comment

Over the past few months, we’ve been working hard for our newest client, Transurban.  The company will serve as concessionaire and long-term operator of the 495 Express Lanes.

The public-private partnership with Virginia will deliver the most significant package of improvements to the Capital Beltway in a generation – providing congestion relief and new travel choices to one of our busiest roadways.

Transurban will be operating the road upon completion. 

To help the client reach their audience, we’ll be handling media planning, placement and reconciliation.  We will also provide creative services for the client, including radio, print, online, out-of-home and more. 

Over the next few days, I’ll be posting work that we have completed on their behalf.

The lanes will be completed in late 2012, so there will be much more to come.  You can also check out the site here.

Here are two of the introductory posters we just completed:

Home Sweet Home. New 4/C Print for Comcast.

Posted by truecreek on March 23, 2011 under The Work | Be the First to Comment

From the Archives.

Posted by truecreek on February 1, 2011 under The Work | Be the First to Comment

From back in the day.  A nice, simple layout from Aaron Riney, for our client, Cox Communications.  The headline was written by my all-time favorite, Mike Matson.

4Mbps was like workin’ with jet fuel back then.

Comcast Atlanta Four-Color Print.

Posted by truecreek on August 4, 2010 under The Work | Be the First to Comment


Some GREAT New Work From BBDO Atlanta for AT&T.

Posted by truecreek on July 30, 2010 under More Dam News | Be the First to Comment

Having been in the business for over 30 years, people send me work to review all the time.   Just the other day I got this great email with some of the most interesting photography I have seen in years.

It’s a new campaign from AT&T, from BBDO Atlanta. Just won a Kelly Award, from what I understand.  The campaign was voted #1 in the “America’s Favorite Magazine Ads” competition. 

Some very nice work. AD was Rich Wakefield and the photographer was Andric.   According to the AD, the hand painter was from Milan.

Back in the Day, at Paradigm Communications.

Posted by truecreek on July 20, 2010 under More Dam News | Read the First Comment

Years ago, I was an AE and new business guy for an agency in Tampa, Florida.  Paradigm Communications.

At the time, The Tampa Bay Lightning was a client.  The partners were just nuts about hockey.  All kinds of hockey.

AD was Cody Spinadel and for the life of me, I cannot remember the writer’s name, which is a shame.

Some New Work for Fortress Technologies.

Posted by truecreek on July 7, 2010 under The Work | Be the First to Comment

New 4/C Print for Fortress Technologies.

Posted by truecreek on February 3, 2010 under The Work | Be the First to Comment

Delivered in a small and rugged form factor with its size, weight and power specifically tailored for vehicles, the Fortress ES820 provides industry leading radio range.  It’s an amazing piece of equipment.  This is the latest in 4/C print work produced by True Creek for Fortress Technologies.

Comcast Atlanta Journal Constitution Campaign.

Posted by truecreek on January 5, 2010 under The Work | Be the First to Comment

I love headlines. We just completed a campaign for Comcast touting their new 50/10 Internet product.  The campaign is to run in the Atlanta Journal Constitution for 11 consecutive weeks, starting next week.

You have to appreciate just how impactful these ads will be with their big and bold copy running across the bottom of the page. Simple and clean look, with essentially nothing but a great headline to drag you in.

To me, a print ad should entice and entertain, not educate. There will be more than enough time to do that later after I call you or hit your  site.

Check ’em out.

4/C Fortress Technologies Print

Posted by truecreek on January 4, 2010 under The Work | Be the First to Comment

The start of a new campaign for Fortress Technologies.  Nice, clean look mated with a very strong visual. Definitely a bit more earthy in tone than what has been the norm, but I think it works well.   Many other great headlines to work with in the future.

New 4/C Print for Comcast B2B.

Posted by truecreek on December 17, 2009 under The Work | Be the First to Comment

COMBIZ AD.indd

A Big Drop in Ad Pages for Condé Nast.

Posted by truecreek on November 12, 2009 under More Dam News | Be the First to Comment

Ouch.  And Architectural Digest is one of my favs.

By Stephanie Clifford

Condé Nast’s ad-page numbers are in, and they explain why the company has had such a rough 2009.

Ad pages fell by 49.9 percent at Architectural Digest, part of an estimated total loss of 8,359 ad pages at Condé Nast monthlies in 2009.
Conde Nast

The company lost 8,359 ad pages at its monthly magazines, according to estimates it released Wednesday. That is a 31.6 percent drop from last year.

The worst hit were Architectural Digest, where ad pages fell 49.9 percent; W, where ad pages fell 46 percent; and Condé Nast Traveler, where pages fell 41.1 percent. Details and Wired both fell about 39 percent.

Some magazines showed improving numbers toward the end of the year. Traveler dropped only 5.4 percent from last year’s December issue, and Lucky 8.8 percent. Glamour actually rose 6.6 percent.

More here.

Comcast Fox Theater Four Color Print

Posted by truecreek on October 14, 2009 under The Work | Be the First to Comment

Some new work for Comcast. Full pager for Encore Atlanta and the Fox Theater.

COM_ATL_FOX_PRINT_AD final

Some Great Work for HK.

Posted by truecreek on October 2, 2009 under The Work | Be the First to Comment

Very nice work from Glenn.  Photography by Burgess Blevins.

HK Glenn

HK Glenn 3

Great Work for Triscuit.

Posted by truecreek on August 17, 2009 under More Dam News | Be the First to Comment

Nice concept.  Excellent execution.

Triscut Great Photoshop

Another GREAT Visa Concept. Who Does This Stuff?

Posted by truecreek on June 24, 2009 under Opinions. Everyone has them. | Be the First to Comment

Ok.  Who is the AD and Photographer for this Visa work?  GREAT.

SCAN0010

Glenn’s Work is Something Special.

Posted by truecreek on June 9, 2009 under The Work | Read the First Comment

s550-poster

You have to give Glenn a lot of credit.  He’s an extremely talented art director, with a tremendous background in production to boot.

The best thing?  He’s a member of The Creekbed.  I was impressed by the fact that he’s done work for over 150 companies, so you know he’s going to bring the level of experience and creative talent needed to effectively communicate with art.

Here are a few examples of some of his work for the automotive industry.mclaren-ad1

Comcast Medical Vertical Market Four Color Print.

Posted by truecreek on May 19, 2009 under The Work | Be the First to Comment

5110-tc_cc_pillad_300ppi