One Motivational Poster That Just Didn’t Fly.
Posted by truecreek on January 17, 2012 under The Work | 
Be the First to Comment
Some nice artwork that just didn’t fly with the client. It happens.
New Client. New Work for Transurban.
Posted by truecreek on January 10, 2012 under The Work | Read the First Comment
Over the past few months, we’ve been working hard for our newest client, Transurban. The company will serve as concessionaire and long-term operator of the 495 Express Lanes.
The public-private partnership with Virginia will deliver the most significant package of improvements to the Capital Beltway in a generation – providing congestion relief and new travel choices to one of our busiest roadways.
Transurban will be operating the road upon completion.
To help the client reach their audience, we’ll be handling media planning, placement and reconciliation. We will also provide creative services for the client, including radio, print, online, out-of-home and more.
Over the next few days, I’ll be posting work that we have completed on their behalf.
The lanes will be completed in late 2012, so there will be much more to come. You can also check out the site here.
Here are two of the introductory posters we just completed:
Home Sweet Home. New 4/C Print for Comcast.
Posted by truecreek on March 23, 2011 under The Work | Be the First to Comment
From the Archives.
Posted by truecreek on February 1, 2011 under The Work | Be the First to Comment
From back in the day. A nice, simple layout from Aaron Riney, for our client, Cox Communications. The headline was written by my all-time favorite, Mike Matson.
4Mbps was like workin’ with jet fuel back then.
Comcast Atlanta Four-Color Print.
Posted by truecreek on August 4, 2010 under The Work | Be the First to Comment
Some GREAT New Work From BBDO Atlanta for AT&T.
Posted by truecreek on July 30, 2010 under More Dam News | Be the First to Comment
Having been in the business for over 30 years, people send me work to review all the time. Just the other day I got this great email with some of the most interesting photography I have seen in years.
It’s a new campaign from AT&T, from BBDO Atlanta. Just won a Kelly Award, from what I understand. The campaign was voted #1 in the “America’s Favorite Magazine Ads” competition.
Some very nice work. AD was Rich Wakefield and the photographer was Andric. According to the AD, the hand painter was from Milan.
Back in the Day, at Paradigm Communications.
Posted by truecreek on July 20, 2010 under More Dam News | Be the First to Comment
Years ago, I was an AE and new business guy for an agency in Tampa, Florida. Paradigm Communications.
At the time, The Tampa Bay Lightning was a client. The partners were just nuts about hockey. All kinds of hockey.
AD was Cody Spinadel and for the life of me, I cannot remember the writer’s name, which is a shame.
Some New Work for Fortress Technologies.
Posted by truecreek on July 7, 2010 under The Work | Be the First to Comment
New 4/C Print for Fortress Technologies.
Posted by truecreek on February 3, 2010 under The Work | Be the First to Comment
Delivered in a small and rugged form factor with its size, weight and power specifically tailored for vehicles, the Fortress ES820 provides industry leading radio range. It’s an amazing piece of equipment. This is the latest in 4/C print work produced by True Creek for Fortress Technologies.
Comcast Atlanta Journal Constitution Campaign.
Posted by truecreek on January 5, 2010 under The Work | Be the First to Comment
I love headlines. We just completed a campaign for Comcast touting their new 50/10 Internet product. The campaign is to run in the Atlanta Journal Constitution for 11 consecutive weeks, starting next week.
You have to appreciate just how impactful these ads will be with their big and bold copy running across the bottom of the page. Simple and clean look, with essentially nothing but a great headline to drag you in.
To me, a print ad should entice and entertain, not educate. There will be more than enough time to do that later after I call you or hit your site.
Check ‘em out.
4/C Fortress Technologies Print
Posted by truecreek on January 4, 2010 under The Work | Be the First to Comment
The start of a new campaign for Fortress Technologies. Nice, clean look mated with a very strong visual. Definitely a bit more earthy in tone than what has been the norm, but I think it works well. Many other great headlines to work with in the future.
New 4/C Print for Comcast B2B.
Posted by truecreek on December 17, 2009 under The Work | Be the First to Comment
A Big Drop in Ad Pages for Condé Nast.
Posted by truecreek on November 12, 2009 under More Dam News | Be the First to Comment
Ouch. And Architectural Digest is one of my favs.
By Stephanie Clifford
Condé Nast’s ad-page numbers are in, and they explain why the company has had such a rough 2009.
Ad pages fell by 49.9 percent at Architectural Digest, part of an estimated total loss of 8,359 ad pages at Condé Nast monthlies in 2009.
The company lost 8,359 ad pages at its monthly magazines, according to estimates it released Wednesday. That is a 31.6 percent drop from last year.
The worst hit were Architectural Digest, where ad pages fell 49.9 percent; W, where ad pages fell 46 percent; and Condé Nast Traveler, where pages fell 41.1 percent. Details and Wired both fell about 39 percent.
Some magazines showed improving numbers toward the end of the year. Traveler dropped only 5.4 percent from last year’s December issue, and Lucky 8.8 percent. Glamour actually rose 6.6 percent.
More here.
Comcast Fox Theater Four Color Print
Posted by truecreek on October 14, 2009 under The Work | Be the First to Comment
Some new work for Comcast. Full pager for Encore Atlanta and the Fox Theater.
Some Great Work for HK.
Posted by truecreek on October 2, 2009 under The Work | Be the First to Comment
Very nice work from Glenn. Photography by Burgess Blevins.
Great Work for Triscuit.
Posted by truecreek on August 17, 2009 under More Dam News | Be the First to Comment
Nice concept. Excellent execution.
Another GREAT Visa Concept. Who Does This Stuff?
Posted by truecreek on June 24, 2009 under Opinions. Everyone has them. | Be the First to Comment
Ok. Who is the AD and Photographer for this Visa work? GREAT.
Glenn’s Work is Something Special.
Posted by truecreek on June 9, 2009 under The Work | Read the First Comment
You have to give Glenn a lot of credit. He’s an extremely talented art director, with a tremendous background in production to boot.
The best thing? He’s a member of The Creekbed. I was impressed by the fact that he’s done work for over 150 companies, so you know he’s going to bring the level of experience and creative talent needed to effectively communicate with art.
Here are a few examples of some of his work for the automotive industry.
Comcast Medical Vertical Market Four Color Print.
Posted by truecreek on May 19, 2009 under The Work | Be the First to Comment
There’s a Lotta Love Coming From Comcast.
Posted by truecreek on April 28, 2009 under The Work | Read the First Comment
We’ve just completed a very smart campaign for Comcast. A strong winback message, IMHO. Honest. Just the way it should be. And you have to appreciate the humility of the subhead. Here are two of four oversized postcards, which will be followed by a letterpak.
From the Archives. Spec That Never Saw the Light of Day.
Posted by truecreek on April 27, 2009 under The Work | Be the First to Comment
Small Virginia Ad Agency Takes on Big Tobacco.
Posted by truecreek on February 9, 2009 under More Dam News, The Work | 2 Comments to Read
FOR IMMEDIATE RELEASE
February 5, 2009
ALEXANDRIA, VIRGINIA – David may have slew Goliath, but can a small Virginia ad agency slay the state’s big tobacco industry?
Joseph Young, president of True Creek, Inc, an advertising agency in Alexandria, Virginia has created a series of ads in support of the legislation banning smoking in indoor restaurants and bars that is pending in Virginia.
“I am proud to have commissioned this wonderful artwork. I really want to make sure the message is sent to the voters of Virginia in a loud and clear way…that they still have time to contact their representatives to make sure the Indoor Clean Air Act is passed. Now is the time to act and make that call. As we say in the ad copy, it’s time to clear the air for the common health of the Commonwealth, “ Young said.
“On a personal note, my mother was stricken with esophageal cancer five years ago. Through her determination and upbeat spirit, she was able to beat the disease. It’s my hope that the voters in Virginia have that same level of determination in supporting this bill,” Young said.
Last Tuesday, Young presented his ads to the House bill sponsor, Delegate David Englin, his communication team, and others interested in the legislation. Thursday, the Virginia Senate approved four bills dealing with the issue. The legislation then went to the House, where revisions and compromises were made. It’s possible the legislation will be voted on either Monday or Tuesday.
The provocative ads feature headlines such as “Formaldehyde, cyanide, carbon monoxide and arsenic shouldn’t be on the menu anymore.” and “The Virginia house killed bills in recent years to restrict smoking. 1,700 Virginians were killed in each of those recent years by secondhand smoke.”
Comcast Encore 4/c Print
Posted by truecreek on February 1, 2009 under The Work | Be the First to Comment
Redskin Yearbook 4/c Print
Posted by truecreek on January 31, 2009 under The Work | Be the First to Comment
