A steady flow of thoughts about advertising
and marketing from True Creek.
Posted by truecreek on January 16, 2012 under The Work | 
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The final poster in a five-part set. These educational posters will be in lobbies and common areas of buildings around the 495 Express Lane corridor.
For more information on the 495 Express Lanes, click here.
Posted by truecreek on January 11, 2012 under The Work | Be the First to Comment
New work. Here is the cover and the back panel from the Introductory Brochure we just completed for Transurban. Rebecca, a long-standing member of The Creekbed, has written some amazing and compelling headlines for us. The clean art direction was the handiwork of Glenn and Chris. We’ll be taking this direction even further as we go through the year.
The lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here
Posted by truecreek on January 10, 2012 under The Work | Read the First Comment
Over the past few months, we’ve been working hard for our newest client, Transurban. The company will serve as concessionaire and long-term operator of the 495 Express Lanes.
The public-private partnership with Virginia will deliver the most significant package of improvements to the Capital Beltway in a generation – providing congestion relief and new travel choices to one of our busiest roadways.
Transurban will be operating the road upon completion.
To help the client reach their audience, we’ll be handling media planning, placement and reconciliation. We will also provide creative services for the client, including radio, print, online, out-of-home and more.
Over the next few days, I’ll be posting work that we have completed on their behalf.
The lanes will be completed in late 2012, so there will be much more to come. You can also check out the site here.
Here are two of the introductory posters we just completed:
Posted by truecreek on May 13, 2011 under The Work | Comments are off for this article
Posted by truecreek on October 26, 2009 under The Work | Comments are off for this article
Couple of nice pages and a spread from some recent work Chris produced for an agency in Tampa, FL.
Posted by truecreek on May 21, 2009 under The Work | Comments are off for this article
Posted by truecreek on January 28, 2009 under The Work | Comments are off for this article
We spent the better part of October working on a real nice 16 page catalog for our client, Comcast. Below are two of the inside spreads.
