From the Archives.
Posted by truecreek on June 23, 2009 under The Work | 
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A real nice piece of work from Rebecca, a fine writer and member of The Creekbed.
Some Nice Upmarket Design From a Member of The Creekbed.
Posted by truecreek on May 11, 2009 under The Work | Be the First to Comment
As a member of The Creekbed, True Creek’s very talented freelance creative team, Gabe has designed some nice work.
Comcast Break A Leg Four Color Print
Posted by truecreek on April 20, 2009 under The Work | Be the First to Comment
Don’t Know Much About History, Don’t Know Much About Geography.
Posted by wordwrangler on February 17, 2009 under Opinions. Everyone has them. | Be the First to Comment
I borrowed the headline and premise for this article from the classic song, Wonderful World, recorded in the 1950s by the legendary Sam Cooke and later again by Herman’s Hermits and Art Garfunkel.
Don’t know much about history
Don’t know much biology
Don’t know much about a science book
Don’t know much about the French I took
The point of this article is that this virtual ad agency, True Creek, defies the convention of typical ad agencies that historically have a brick-and-mortar headquarters where all the employees work.
There’s a lot of overhead in brick and mortar. Overhead we don’t need and our clients don’t want to pay for. So True Creek has no traditional headquarters, just a bunch of smart people who put their heads together to successfully solve clients’ marketing needs.
Don’t know much about geography
Don’t know much trigonometry
Don’t know much about algebra
Don’t know what a slide rule is for
Which brings us to the subject of geography. Our staff can and does work from anywhere on God’s green earth—anywhere with an Internet connection, that is.
Our office intercom is comprised of cell phones and e-mails. (It’s interesting how employees in traditional offices communicate mainly by e-mail even when they are just steps away from one another.)
The bottom line is this: instead of building a brick-and-mortar headquarters, we think it is more impressive to simply build our clients’ sales, market share and business. So ambitious, forward-thinking clients: join us.
And by the way, just what the heck is a slide rule for?
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Sam Cooke’s original recording:
http://www.youtube.com/watch?v=jNO72aCnVr0
Small Virginia Ad Agency Takes on Big Tobacco.
Posted by truecreek on February 9, 2009 under More Dam News, The Work | 2 Comments to Read
FOR IMMEDIATE RELEASE
February 5, 2009
ALEXANDRIA, VIRGINIA – David may have slew Goliath, but can a small Virginia ad agency slay the state’s big tobacco industry?
Joseph Young, president of True Creek, Inc, an advertising agency in Alexandria, Virginia has created a series of ads in support of the legislation banning smoking in indoor restaurants and bars that is pending in Virginia.
“I am proud to have commissioned this wonderful artwork. I really want to make sure the message is sent to the voters of Virginia in a loud and clear way…that they still have time to contact their representatives to make sure the Indoor Clean Air Act is passed. Now is the time to act and make that call. As we say in the ad copy, it’s time to clear the air for the common health of the Commonwealth, “ Young said.
“On a personal note, my mother was stricken with esophageal cancer five years ago. Through her determination and upbeat spirit, she was able to beat the disease. It’s my hope that the voters in Virginia have that same level of determination in supporting this bill,” Young said.
Last Tuesday, Young presented his ads to the House bill sponsor, Delegate David Englin, his communication team, and others interested in the legislation. Thursday, the Virginia Senate approved four bills dealing with the issue. The legislation then went to the House, where revisions and compromises were made. It’s possible the legislation will be voted on either Monday or Tuesday.
The provocative ads feature headlines such as “Formaldehyde, cyanide, carbon monoxide and arsenic shouldn’t be on the menu anymore.” and “The Virginia house killed bills in recent years to restrict smoking. 1,700 Virginians were killed in each of those recent years by secondhand smoke.”
Comcast Four Color Collateral Spread
Posted by truecreek on January 28, 2009 under The Work | Be the First to Comment
We spent the better part of October working on a real nice 16 page catalog for our client, Comcast. Below are two of the inside spreads.
