SDFCU TRULY FREE CHECKING CAMPAIGN

Posted by truecreek on February 24, 2016 under The Work | Be the First to Comment

New work for the State Department Federal Credit Union.  SDFCU 4/C print and posters.

SDFCU Poster  SDFCU Poster SDFCU Poster SDFCU Poster

Always on the Cutting Edge of Design.

Posted by truecreek on January 14, 2014 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Coke has just released a new special edition of mini-bottles for the World Cup, which will be hosted by Brazil over the summer.    The bottles also have an interactive capability, which is something I will have to see to believe.

You have to give credit to Coke.  They just always seem to be on the cutting edge of design.  Beautiful stuff.

More about the project here.

coke bottles

 

 

New 4/C Print Campaign for the 495 Express Lanes.

Posted by truecreek on November 7, 2013 under The Work | Be the First to Comment

Some new 4/C print for the Fall 495 Express Lanes campaign.  Running full page in the Washington Post and the Washington Suburban Press Network.

Playtime 1 Family time 1 Playtime 2

2014 Corvette Stingray. Watch for Sales Records.

Posted by Joseph Young on August 19, 2013 under Opinions. Everyone has them. | Be the First to Comment

I’m going to stick my proverbial neck out and say that the new 2014 Chevy Corvette Stingray is going to just smoke all the sales projections for the car.  It’s exactly what GM needs right now.

The price is fine for entry and even with all the bells and whistles, the Vette is still in the ballpark.

This is a lot of car for a reasonable amount of money. 

I think the car deserves its Stingray badge.  The exterior is more aggressive in tone, with a bit of an edge.  From what I have seen, the interior will just blow you away.  I can also tell you from personal experience that if the seats are now considered “World class,” we’re in for a real treat, because that’s been the weak link in our C6.

The F-1 approach to the driver’s ‘compartment’ was a very nice upgrade.  The ergonomics are much better than previous designs.

Let’s hope they have a couple of cool colors that they will only offer for one or two years.

Drop in to your local dealer sometime in the next few weeks.  They should start arriving any time now.  I hope.

Daniel Acker | Bloomberg | Getty Images

Daniel Acker | Bloomberg | Getty Images

 

Bud’s the Leader in the ER

Posted by Joseph Young on August 15, 2013 under Opinions. Everyone has them. | Be the First to Comment

Budweiser is the top brand for those who visit the ER, with 15 percent of the market!  Now that’s a claim to fame.  The comment, “Some products are marketed to certain groups of people in our society,” really says it all. 

More here.

It’s Time to Raise the Speed Limit on the 495 Express Lanes.

Posted by Joseph Young on June 24, 2013 under More Dam News, The Work | Be the First to Comment

Full pager in the Washington Post.  Speed limit on the 495 Express Lanes has gone up to 65MPH. 

TRAN WASHPOST FULL 65 MPH png

495 Express Lanes Marketing Program: Marketing Campaign of the Year – Transportation

Posted by Joseph Young on under More Dam News, The Work | Be the First to Comment

A Bronze Stevie from the American Business Awards for Marketing Campaign of the Year in Transportation.

ABA13_Bronze_V

New 4/C Print for the 495 Express Lanes. Kathy This Time.

Posted by Joseph Young on May 1, 2013 under The Work | Be the First to Comment

The campaign in print continues with Kathy.  This user is taking one of the more popular routes on the 495 Express Lanes.  Print ads are running in the Washington Post and a whole bunch of local papers through the Washington Suburban Press.

It’s a nice, cohesive and smart campaign, if I may say so myself.  

Kathy rides The 495 Express Lanes

Kathy rides The 495 Express Lanes

A Little Elevator and Garage Advertising for the 495 Express Lanes.

Posted by truecreek on April 16, 2013 under The Work | Be the First to Comment

Just wrapped up the installation of 7 floors of elevator and stairwell graphics.  Stuff turned out just great.  Stairwells are tougher to install than you would think.  Have to heat those babies up!  Nice work from CSI. 

Tysons small 1 Tysons small 2 Tysons small 3 Tysons small 4 Tysons small 5

New 4/C Print for Transurban’s 495 Express Lanes. Gotta Love a FREE Promotion.

Posted by truecreek on April 4, 2013 under The Work | Be the First to Comment

This Saturday and Sunday, April 6th and 7th, our client is offering the Washington DMA the opportunity to ride on the 495 Express Lanes FREE of CHARGE.  So it’s a good time to check out those exits, work on your route, discover what’s up with the new exits at Tysons and Merrifield.  Weather is supposed to be great, so no excuses!

Free Ride

 

New 4/C Print for the 495 Express Lanes.

Posted by truecreek on February 5, 2013 under The Work | Be the First to Comment

Couple of new executions for the 495 Express Lanes.  As you can see from the body copy, all we ask is that you try the lanes.  Once you have, over 70% of you are going to use them again and again.  Plus, you’re going to tell a friend, or two.

The comments the client is receiving through Twitter, online, emails and the like have been outstanding.  People are really just loving their experience on the lanes.  Many of them credit the lanes with dramatically changing their lives.  Really.

20 minutes offHooked

Santa LOVES the 495 Express Lanes.

Posted by truecreek on December 5, 2012 under The Work | Be the First to Comment

Dulles Dust Wall.

Posted by truecreek on November 5, 2012 under The Work | Be the First to Comment

Couple of layouts from a Dust Wall project at Dulles International Airport.

 

 

 

Express Lane E-ZPass Transponders Selling Briskly.

Posted by truecreek on October 22, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Nothing better than a third party endorsement of the effectiveness of the campaign. 

Read about it here.

 Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

495 Express Lanes Large Format Banners at Tysons Corner.

Posted by truecreek on October 19, 2012 under Opinions. Everyone has them., The Work | Read the First Comment

These are just two of the large format pillowcase banners located at Tysons Corner.  We have a total of 9 hanging in the mall, along with 220 feet of soffit, 11 elevators, 32 backlit duratrans and several floor graphics.  Tysons Corner is our ground zero, with several new exits and entrances to the lanes adjacent to the mall.

The mall campaign speaks to the various types of users of the lanes.  We used much of the original photography shot by Gary Landsman earlier this year.  The colors are just so vibrant and the production of all of the elements is top notch. 

It’s safe to say the entire campaign is going to make an impact at the mall this holiday season.  Looks like Santa has a little competition on his hands!

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

Homepage Takeover of The Washington Post.

Posted by truecreek on October 9, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Another in a wide variety of tactics that we are using to reach the Washington D.C. DMA on behalf of our client, Transurban.  This is a screenshot of our Home Page takeover from today.  The official term is OPA pushdown. 

After just a few hours, it seems like the digital portion of the campaign is working very well.  Over the next few weeks, there will be much more to come.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

495 Express Lanes Washington Post Gatefold.

Posted by truecreek on October 8, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

This is the first of three insertions of the Gatefold in the Washington Post.  This execution wraps around the Main News section of the paper, reaching over a million people in one fell swoop.  Lot of information here, but education is a big part of the game for this client.  Took about two weeks to finalize the layouts, but I think it came out great.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

Now THIS is a Truckside.

Posted by truecreek on September 30, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Spent a little less than an hour with the boys from All Over Media, watching them install the first of 62 trucksides for the 495 Express Lanes campaign.  Four panels of adhesive vinyl on both sides of the trucks.  Two for the back and two for the overcab area.  The installation was flawless, with the entire truck finished in about 40 minutes.  And this is one of the big ones.

The production values of this tactic of the campaign are over the top.  Over the next 12 weeks, these trucks will carry our message throughout the Northern Virginia area, along all of the major interstates and regional highways. 

Exactly where we need to be.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

The Browser You Loved to Hate. Introducing the New IE.

Posted by truecreek on March 20, 2012 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Very cool new site from Microsoft.  Self-effacing copy can often do the trick.  Surprises you in a way that keeps you intrigued.  Check out the graphs.  Nice design, overall.

The Browser You Loved to Hate.

Shame On You, Carnival.

Posted by truecreek on March 2, 2012 under Opinions. Everyone has them. | Read the First Comment

You have to be kidding me.  Here you have passengers who have just disembarked from a hellish three-days adrift in the Indian Ocean.  After fearing for their lives due to the ravages of an uncontrollable fire, they had to endure an environment that I’m sure was just lovely.   No AC.  No electrical power.  And the toilets were overflowing.  Must have been a dream vacation on the high seas.

With just a little bit of effort, Carnival/Costa could have assembled a small army of people whose sole responsibility would have been to help passengers with their luggage once they reached dry land.  No biggie, right?

Instead, they had to schlep all their own luggage around.

Just a little help at the dock could have gone a very long way.  Shame on you, Carnival.

Never Had This Much Fun With A Bus Before.

Posted by truecreek on January 17, 2012 under The Work | Be the First to Comment

Lots of color often makes for a wonderful shot.  Had a chance to work with one of the brand new Fairfax Connector buses a few weeks ago, during a shoot for the 495 Express Lanes.  From what I understand, each bus is about $500,000 and change.  Even the tires had Armor All on them. 

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses.  Check out Transurban’s new site here.

 

The Final of Five. Safety Poster.

Posted by truecreek on January 16, 2012 under The Work | Be the First to Comment

The final poster in a five-part set.  These educational posters will be in lobbies and common areas of buildings around the 495 Express Lane corridor.

For more information on the 495 Express Lanes, click here. 

New Client. New Work for Transurban.

Posted by truecreek on January 10, 2012 under The Work | Be the First to Comment

Over the past few months, we’ve been working hard for our newest client, Transurban.  The company will serve as concessionaire and long-term operator of the 495 Express Lanes.

The public-private partnership with Virginia will deliver the most significant package of improvements to the Capital Beltway in a generation – providing congestion relief and new travel choices to one of our busiest roadways.

Transurban will be operating the road upon completion. 

To help the client reach their audience, we’ll be handling media planning, placement and reconciliation.  We will also provide creative services for the client, including radio, print, online, out-of-home and more. 

Over the next few days, I’ll be posting work that we have completed on their behalf.

The lanes will be completed in late 2012, so there will be much more to come.  You can also check out the site here.

Here are two of the introductory posters we just completed:

Ben & Jerry’s Tribute to Schweddy Balls.

Posted by truecreek on September 27, 2011 under Opinions. Everyone has them. | Be the First to Comment

One of my all-time favorite skits on SNL was Alec Baldwin’s ‘Schweddy Balls.”  If you haven’t seen it yet, check it out here.

But should Ben & Jerry’s actually crafted an ice cream under the moniker?  Don’t know if I’ll be rushing out for that flavor, but I have to admit I did ask my wife to check for it last night at the grocery store….

The whole thing has prompted a group to ask people to boycott Ben & Jerry’s.  Fox News has been all over it and of course, NPR just appreciates the recognition.

Even CNN had a poll.  Looks like a ‘split.’

 

So Glad To See The U.S. Auto Industry Rolling.

Posted by truecreek on June 2, 2011 under Opinions. Everyone has them. | Be the First to Comment

I am so glad to see that the U.S. auto industry has come back. Collectively, the domestic automakers have made some amazing strides in a very short period of time.  The culture change alone has been astounding, never mind what they have done on the design and production side of the equation.

The cars being produced by GM, Ford and Chrysler are amongst the very best in the world. As Chrysler says in one of their spots, ‘perhaps we should RAISE our standards and buy American.’  Or something like that.  I wholeheartedly agree.

For the entire article, click.