Stream of Consciousness » Comcast

A Great Win for NBC.

truecreek — Tue, 07 Jun 2011 18:17:01 +0000

I’ve always been a fan of the Olympics, to a point where it’s almost always recommended as a tactic for a client. Especially if there can be promotional tie-ins, merchandising and the like. For NBC to lock up the U.S. television rights is a real coup. It’s become their franchise.

One can only imagine how much cash was floating around that table.

NBC now will have exclusive rights to the 2014 Winter Games in Sochi, Russia, the 2016 Summer Olympics in Rio de Janeiro, as well as the 2018 Winter Games and 2020 Olympics, whose sites have not yet been chosen.

More here.

COM BELT 4/C BUSINESS PRINT

truecreek — Tue, 26 Apr 2011 19:27:11 +0000

Next Stage. 4/C Print for Comcast.

truecreek — Wed, 23 Mar 2011 15:24:31 +0000

Home Sweet Home. New 4/C Print for Comcast.

truecreek — Wed, 23 Mar 2011 15:13:52 +0000

Comcast Atlanta Four-Color Print.

truecreek — Wed, 04 Aug 2010 14:49:15 +0000

Comcast Atlanta Journal Constitution Campaign.

truecreek — Tue, 05 Jan 2010 23:47:13 +0000

I love headlines. We just completed a campaign for Comcast touting their new 50/10 Internet product. The campaign is to run in the Atlanta Journal Constitution for 11 consecutive weeks, starting next week.

You have to appreciate just how impactful these ads will be with their big and bold copy running across the bottom of the page. Simple and clean look, with essentially nothing but a great headline to drag you in.

To me, a print ad should entice and entertain, not educate. There will be more than enough time to do that later after I call you or hit your site.

Check ‘em out.

New 4/C Print for Comcast B2B.

truecreek — Thu, 17 Dec 2009 18:35:18 +0000

Comcast Business to Business Holiday DM.

truecreek — Fri, 04 Dec 2009 16:04:05 +0000

“Keep on Truckin’” was a one-page comic by Robert Crumb, published in the first issue of Zap Comix in 1968. We thought we’d have a little fun with it.

Comcast Said to Be Close to Gaining NBC Universal.

truecreek — Mon, 02 Nov 2009 23:54:30 +0000

By Michael J. de la Merced and Andrew Ross Sorkin

General Electric and the cable giant Comcast have moved closer to a deal giving control of NBC Universal to Comcast, and a formal announcement could be made sometime next week, people briefed on the talks said Sunday.

After a series of meetings last week, the two companies reached a tentative agreement on Friday over the main points of a deal, these people said. Comcast would own about 51 percent of NBC Universal, contributing several billions of dollars in cash and its own stable of cable networks to the new venture. G.E., which currently owns 80 percent of the entertainment company, would retain the other 49 percent and would contribute about $12 billion in debt to the new entity, though it is expected eventually to sell its ownership interest over several years.

More here.

Comcast Fox Theater Four Color Print

truecreek — Thu, 15 Oct 2009 01:49:17 +0000

Some new work for Comcast. Full pager for Encore Atlanta and the Fox Theater.

Comcast Medical Vertical Market Four Color Print.

truecreek — Tue, 19 May 2009 17:37:13 +0000

Comcast Break A Leg Four Color Print

truecreek — Mon, 20 Apr 2009 21:48:57 +0000