Stream of Consciousness » brand

The Final of Five. Safety Poster.

truecreek — Tue, 17 Jan 2012 01:41:43 +0000

The final poster in a five-part set. These educational posters will be in lobbies and common areas of buildings around the 495 Express Lane corridor.

For more information on the 495 Express Lanes, click here.

The Hits Just Keep On Coming. More Transurban Imagery.

truecreek — Wed, 11 Jan 2012 22:21:23 +0000

Amazing stuff, weather. This particular shoot was interrupted two different times by Mother Nature. The first time, we moved the shoot two weeks, a process begun during Shoot Day One. The first shot was actually taken during the early part of the storm. Gary was comfortably shooting from inside the building, through a pane of glass.

The second was postponed a day, after it became painfully obvious we were going to be rained out. However, we were lucky. Both decisions were right on, allowing us just enough time to get some great images for the campaign. Kudos to the entire crew and Gary for getting it done.

The talent in the first shot is a good buddy of mine, Mike Kinder. A star in the making, I think. Both shots were taken right outside the new Transurban corporate offices and will be used on the new site and in future tactics.

New Transurban Imagery.

truecreek — Wed, 11 Jan 2012 19:13:13 +0000

Here are a couple of shots from the photo shoot just completed for Transurban. Gary Landsman, the photographer, spent the better part of three days shooting in a variety of locations. Some very nice, colorful art that will work well for us throughout the year.

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.

It’s Time to Change Lanes Introductory Brochure.

truecreek — Wed, 11 Jan 2012 18:52:09 +0000

New work. Here is the cover and the back panel from the Introductory Brochure we just completed for Transurban. Rebecca, a long-standing member of The Creekbed, has written some amazing and compelling headlines for us. The clean art direction was the handiwork of Glenn and Chris. We’ll be taking this direction even further as we go through the year.

The lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here

New Client. New Work for Transurban.

truecreek — Wed, 11 Jan 2012 00:01:11 +0000

Over the past few months, we’ve been working hard for our newest client, Transurban. The company will serve as concessionaire and long-term operator of the 495 Express Lanes.

The public-private partnership with Virginia will deliver the most significant package of improvements to the Capital Beltway in a generation – providing congestion relief and new travel choices to one of our busiest roadways.

Transurban will be operating the road upon completion.

To help the client reach their audience, we’ll be handling media planning, placement and reconciliation. We will also provide creative services for the client, including radio, print, online, out-of-home and more.

Over the next few days, I’ll be posting work that we have completed on their behalf.

The lanes will be completed in late 2012, so there will be much more to come. You can also check out the site here.

Here are two of the introductory posters we just completed:

World’s Most LIKED Brands, from CNBC.

truecreek — Mon, 12 Dec 2011 14:20:19 +0000

This really brings home the new online world we live in, doesn’t it? First time in all my years of doing this that a have actually seen this type of list using LIKE from Facebook as the selection data. From CNBC.

Salty Rim Grill. New Work From Chris Elmore.

truecreek — Sat, 03 Dec 2011 22:24:51 +0000

One of my favorite art directors just completed a project for The Salty Rim Grill in St. Petersburg. Logo and menu, from what I have seen so far. Nice work from Chris Elmore. You think they serve margaritas?

Ben & Jerry’s Tribute to Schweddy Balls.

truecreek — Tue, 27 Sep 2011 14:03:25 +0000

One of my all-time favorite skits on SNL was Alec Baldwin’s ‘Schweddy Balls.” If you haven’t seen it yet, check it out here.

But should Ben & Jerry’s actually crafted an ice cream under the moniker? Don’t know if I’ll be rushing out for that flavor, but I have to admit I did ask my wife to check for it last night at the grocery store….

The whole thing has prompted a group to ask people to boycott Ben & Jerry’s. Fox News has been all over it and of course, NPR just appreciates the recognition.

Even CNN had a poll. Looks like a ‘split.’

The Top Ad Icons of the 20th Century.

truecreek — Tue, 13 Sep 2011 15:06:58 +0000

When looking through this, I couldn’t believe that the Michelin Man was first introduced in 1898. Bibendum, his real name, is mute. So that’s why the poor guy never says anything. At least Michelin saves on the VO.

Some great ones in this slideshow. From Ad Age and CNBC.

Hells Angels Sue Saks, McQueen Design Over Trademark.

truecreek — Wed, 27 Oct 2010 14:33:48 +0000

I wouldn’t want to piss these guys off.

By Don Jeffrey

The Hells Angels motorcycle group sued fashion design house Alexander McQueen and retail chain Saks Inc. for trademark infringement for selling handbags, jewelry and clothing using the club’s death-head design.

Hells Angels Motorcycle Corp. said McQueen’s company, New York-based Saks and retailer Zappos.com Inc. have been selling infringing products in stores in California and online, according to a complaint filed yesterday in U.S. District Court in Los Angeles.

The motorcycle club said it has been using the death-head mark, a skull with wings, since at least 1948. The Hells Angels have authorized the use of the marks on jewelry, apparel and “promotional and entertainment services,” according to the complaint.

More New Work for Fortress Technologies.

truecreek — Tue, 20 Jul 2010 21:04:14 +0000

Another version of the sting banners created for Fortress Technologies. The banner is designed to unroll at 50%, for table top use as well.

Walmart, Target, Best Buy Named Most Valuable Brands.

truecreek — Fri, 12 Mar 2010 16:56:34 +0000

By Elaine Wong

Walmart topped the list of the most valuable retail brands in the U.S., followed by Target and Best Buy, per a new report issued by Interbrand today.

The report, compiled by Interbrand Design Forum—a division of the global brand consultancy, ranks retailers based on the value of their brands. The ranking is based on a number of factors: financial forecasting, the percentage of sales and profit that can directly be attributed to branding, and brand strength. These form a net present value, or the economic value of a brand.

Walmart dominated the charts again this year with a 19 percent increase in brand value to $154.1 billion. Target, in second place, saw a jump of 49 percent to $25.5 billion. Best Buy dropped 19 percent in brand value, though it still came in at third place with a brand value of $17.8 billion.

Rounding out the top 10 were The Home Depot, Walgreens, CVS, Sam’s Club, Dell, Coach and e-commerce site Amazon.com.

More about Walmart, Target, Best Buy Named Most Valuable Brands here.