SDFCU MORTGAGE CAMPAIGN

Posted by truecreek on April 28, 2016 under Opinions. Everyone has them. | Be the First to Comment

New mortgage campaign for our client, the State Department Federal Credit Union.  These are oversized window posters.

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From the Archives

Posted by truecreek on November 11, 2012 under The Work | Be the First to Comment

Couple of logo treatments for a mythical broadcast production company, Fearless Dog Productions.

The Final of Five. Safety Poster.

Posted by truecreek on January 16, 2012 under The Work | Be the First to Comment

The final poster in a five-part set.  These educational posters will be in lobbies and common areas of buildings around the 495 Express Lane corridor.

For more information on the 495 Express Lanes, click here. 

The Hits Just Keep On Coming. More Transurban Imagery.

Posted by truecreek on January 11, 2012 under The Work | Be the First to Comment

Amazing stuff, weather.  This particular shoot was interrupted two different times by Mother Nature.  The first time, we moved the shoot two weeks, a process begun during Shoot Day One. The first shot was actually taken during the early part of the storm.  Gary was comfortably shooting from inside the building, through a pane of glass.

The second was postponed a day, after it became painfully obvious we were going to be rained out.  However, we were lucky.  Both decisions were right on, allowing us just enough time to get some great images for the campaign.  Kudos to the entire crew and Gary for getting it done.

The talent in the first shot is a good buddy of mine, Mike Kinder.  A star in the making, I think.  Both shots were taken right outside the new Transurban corporate offices and will be used on the new site and in future tactics.

 

 

New Transurban Imagery.

Posted by truecreek on under The Work | Be the First to Comment

Here are a couple of shots from the photo shoot just completed for Transurban.  Gary Landsman, the photographer, spent the better part of three days shooting in a variety of locations.  Some very nice, colorful art that will work well for us throughout the year.

Gary is one of the better shooters I’ve worked with.  You can check out his work here.  All rights reserved.

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses.  Check out Transurban’s new site here.

It’s Time to Change Lanes Introductory Brochure.

Posted by truecreek on under The Work | Be the First to Comment

New work.  Here is the cover and the back panel from the Introductory Brochure we just completed for Transurban. Rebecca, a long-standing member of The Creekbed, has written some amazing and compelling headlines for us.  The clean art direction was the handiwork of Glenn and Chris. We’ll be taking this direction even further as we go through the year.

The lanes will be completed in late 2012, so there will be more on this site as the year progresses.  Check out Transurban’s new site here

 

New Client. New Work for Transurban.

Posted by truecreek on January 10, 2012 under The Work | Be the First to Comment

Over the past few months, we’ve been working hard for our newest client, Transurban.  The company will serve as concessionaire and long-term operator of the 495 Express Lanes.

The public-private partnership with Virginia will deliver the most significant package of improvements to the Capital Beltway in a generation – providing congestion relief and new travel choices to one of our busiest roadways.

Transurban will be operating the road upon completion. 

To help the client reach their audience, we’ll be handling media planning, placement and reconciliation.  We will also provide creative services for the client, including radio, print, online, out-of-home and more. 

Over the next few days, I’ll be posting work that we have completed on their behalf.

The lanes will be completed in late 2012, so there will be much more to come.  You can also check out the site here.

Here are two of the introductory posters we just completed:

World’s Most LIKED Brands, from CNBC.

Posted by truecreek on December 12, 2011 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

This really brings home the new online world we live in, doesn’t it?  First time in all my years of doing this that a have actually seen this type of list using LIKE from Facebook as the selection dataFrom CNBC. 

Salty Rim Grill. New Work From Chris Elmore.

Posted by truecreek on December 3, 2011 under The Work | Be the First to Comment

One of my favorite art directors just completed a project for The Salty Rim Grill in St. Petersburg.  Logo and menu, from what I have seen so far.  Nice work from Chris Elmore.  You think they serve margaritas?

 

Ben & Jerry’s Tribute to Schweddy Balls.

Posted by truecreek on September 27, 2011 under Opinions. Everyone has them. | Be the First to Comment

One of my all-time favorite skits on SNL was Alec Baldwin’s ‘Schweddy Balls.”  If you haven’t seen it yet, check it out here.

But should Ben & Jerry’s actually crafted an ice cream under the moniker?  Don’t know if I’ll be rushing out for that flavor, but I have to admit I did ask my wife to check for it last night at the grocery store….

The whole thing has prompted a group to ask people to boycott Ben & Jerry’s.  Fox News has been all over it and of course, NPR just appreciates the recognition.

Even CNN had a poll.  Looks like a ‘split.’

 

The Top Ad Icons of the 20th Century.

Posted by truecreek on September 13, 2011 under Opinions. Everyone has them. | Be the First to Comment

When looking through this, I couldn’t believe that the Michelin Man was first introduced in 1898.  Bibendum, his real name, is mute.  So that’s why the poor guy never says anything.  At least Michelin saves on the VO. 

Some great ones in this slideshow.  From Ad Age and CNBC.

 

 

Hells Angels Sue Saks, McQueen Design Over Trademark.

Posted by truecreek on October 27, 2010 under More Dam News | Be the First to Comment

I wouldn’t want to piss these guys off.

By Don Jeffrey

The Hells Angels motorcycle group sued fashion design house Alexander McQueen and retail chain Saks Inc. for trademark infringement for selling handbags, jewelry and clothing using the club’s death-head design.

Hells Angels Motorcycle Corp. said McQueen’s company, New York-based Saks and retailer Zappos.com Inc. have been selling infringing products in stores in California and online, according to a complaint filed yesterday in U.S. District Court in Los Angeles.

The motorcycle club said it has been using the death-head mark, a skull with wings, since at least 1948. The Hells Angels have authorized the use of the marks on jewelry, apparel and “promotional and entertainment services,” according to the complaint.

More on the story here.

More New Work for Fortress Technologies.

Posted by truecreek on July 20, 2010 under The Work | Be the First to Comment

Another version of the sting banners created for Fortress Technologies.  The banner is designed to unroll at 50%, for table top use as well.

Walmart, Target, Best Buy Named Most Valuable Brands.

Posted by truecreek on March 12, 2010 under More Dam News | Be the First to Comment

By Elaine Wong

Walmart topped the list of the most valuable retail brands in the U.S., followed by Target and Best Buy, per a new report issued by Interbrand today.

The report, compiled by Interbrand Design Forum—a division of the global brand consultancy, ranks retailers based on the value of their brands. The ranking is based on a number of factors: financial forecasting, the percentage of sales and profit that can directly be attributed to branding, and brand strength. These form a net present value, or the economic value of a brand.

Walmart dominated the charts again this year with a 19 percent increase in brand value to $154.1 billion. Target, in second place, saw a jump of 49 percent to $25.5 billion. Best Buy dropped 19 percent in brand value, though it still came in at third place with a brand value of $17.8 billion.

Rounding out the top 10 were The Home Depot, Walgreens, CVS, Sam’s Club, Dell, Coach and e-commerce site Amazon.com.

More about Walmart, Target, Best Buy Named Most Valuable Brands here.

Lewis Moberly Redesigns Pilsner Urquell Packaging.

Posted by truecreek on December 4, 2009 under More Dam News | Be the First to Comment

From Popsop

SABMiller Plc. have re-launched Pilsner Urquell, the original pilsner from Plzen, with new secondary packaging and can graphics by Lewis Moberly.

LM were appointed in 2008 as part of a global re-positioning of the brand. The new design reflects the high quality of the product and reasserts the rich and authentic heritage of the brand with a contemporary edge.

The new split color secondary packaging and can graphics are now a harmonious balance of a premium gold and dark green. The gold is a reminder of the wonderful golden color of the beer while green reflects the familiar green glass bottle. Secondary packaging features a water-marked, cropped graphic version of the Plzen town coat of arms highlighting the unique relationship between the brand and the city. The brewery gates feature as a graphic device on the base of the can.Pilsner Urquell

Other Pilsner Urquell designs here.

The First Heineken Store is Opened.

Posted by truecreek on July 29, 2009 under More Dam News | Be the First to Comment

You just have to love Scandinavian design.

From Popsop:

Heineken company an the Dutch design studio Tjep have opened in the centre of Amsterdam the first branded Heineken store.

It is divided into 4 sections: the fashion store with the branded designer clothes, state-of-the-art beer shop with a “Fridge” exposition, small recording studio for young talanted musicians, and a travel section where Heineken fans can give the tickets for branded sponsored events.

The general idea of the interior design is to express coolness and freshness which light Heineken beer brings to drinkers.

Heineken Bottles

Heineken Store

Another GREAT Visa Concept. Who Does This Stuff?

Posted by truecreek on June 24, 2009 under Opinions. Everyone has them. | Be the First to Comment

Ok.  Who is the AD and Photographer for this Visa work?  GREAT.

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When Will Marketers Boost Spending?

Posted by truecreek on May 29, 2009 under More Dam News | Be the First to Comment

We’ve been discussing this exact same thing with clients for several months now and it seems like we’re almost there.    Brand advertising on TV will once again be back in vogue, with some nice budgets behind it.

By Mark Dolliver

Will ad agencies need to wait until the recession has certifiably ended before they see a rebound in their clients’ spending? A survey released today by the Association of National Advertisers gives a glimmer of hope that marketers’ expenditures will turn upward sooner than that.

In online polling last month among members of the ANA’s Brand Marketer Leadership Community panel, 68 percent of respondents said they plan boost their media budgets as the economy recovers; 41 percent said they’ll increase their spending on social networking/word of mouth. As for the timing, 73 percent said “they would ideally implement these increased marketing activities three to six months before the recession ends, and an additional 16 percent as soon as it ends.”

A renewed focus on long-term brand-building will represent a shift from what many marketers have been doing as the recession deepened. The ANA’s report of the findings says two-thirds of marketers “have shifted their emphasis to more short-term strategies in the last six months.” Such a shift is reflected in the answers respondents gave when asked to cite the areas in which they’ve cut back. Fifty-six percent said they’ve cut media budgets, and 41 percent said the same about sponsorship/events activities. The activity most likely to have been increased amid the recession: “pricing deals,” cited by 47 percent of respondents.

For all the flux in marketers’ use of media, TV remained atop the standings when respondents were asked to say which media are effective for building brand equity. Sixty-four percent cited TV. Though down from 80 percent in a similar February 2007 poll, that still put TV ahead of online (61 percent) and “guerrilla/word of mouth/buzz marketing” (57 percent). Lagging farther behind were magazines (51 percent, down from 67 percent in 2007), radio (30 percent, down from 36 percent), outdoor (26 percent, down from 35 percent) and newspapers (19 percent, down from 36 percent). Social media garnered the most mentions as “the media channel that marketers would like to use but have not yet been able to implement.”

Elsewhere in the survey (conducted in conjunction with marketing-services firm ‘mktg’), respondents were asked about the factors they watch most closely as indicators of “brand health” — i.e., the degree to which brand equity is increasing or declining. “Customer experience/satisfaction” was cited by 48 percent of respondents — up from 37 percent in the 2007 poll. “There is less focus on traditional metrics such as brand image and awareness, which tend to be lagging indicators of brand health,” says the ANA report of the findings.

Some Nice Upmarket Design From a Member of The Creekbed.

Posted by truecreek on May 11, 2009 under The Work | Be the First to Comment

As a member of The Creekbed, True Creek’s very talented freelance creative team, Gabe has designed some nice work.

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Beer is Your Friend. Oh, Yes It Is.

Posted by truecreek on April 29, 2009 under Opinions. Everyone has them. | Be the First to Comment

A very good friend of mine and a member of The Creekbed, is a great designer by the name of Kyle Williams.  This is a cool little piece of work he produced for the Tampa Bay Brewing Company.

Beer is your friend.  Never forget that.

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Lingo Winback Email. Well, They Tried.

Posted by truecreek on April 27, 2009 under The Work | Be the First to Comment

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From the Archives. Spec That Never Saw the Light of Day.

Posted by truecreek on under The Work | Be the First to Comment

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Eye To Eye Optometry Corner Logo.

Posted by truecreek on April 23, 2009 under The Work | Be the First to Comment

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Comcast Break A Leg Four Color Print

Posted by truecreek on April 20, 2009 under The Work | Be the First to Comment

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Great Headlines Deliver the Mail.

Posted by truecreek on April 7, 2009 under The Work | Be the First to Comment

A pretty nice example of how a set of great headlines make for a compelling and effective direct campaign.

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