A steady flow of thoughts about advertising
and marketing from True Creek.
Posted by truecreek on July 20, 2010 under The Work | 
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Another version of the sting banners created for Fortress Technologies. The banner is designed to unroll at 50%, for table top use as well.
Posted by truecreek on March 12, 2010 under More Dam News | Comments are off for this article
By Elaine Wong
Walmart topped the list of the most valuable retail brands in the U.S., followed by Target and Best Buy, per a new report issued by Interbrand today.
The report, compiled by Interbrand Design Forum—a division of the global brand consultancy, ranks retailers based on the value of their brands. The ranking is based on a number of factors: financial forecasting, the percentage of sales and profit that can directly be attributed to branding, and brand strength. These form a net present value, or the economic value of a brand.
Walmart dominated the charts again this year with a 19 percent increase in brand value to $154.1 billion. Target, in second place, saw a jump of 49 percent to $25.5 billion. Best Buy dropped 19 percent in brand value, though it still came in at third place with a brand value of $17.8 billion.
Rounding out the top 10 were The Home Depot, Walgreens, CVS, Sam’s Club, Dell, Coach and e-commerce site Amazon.com.
More about Walmart, Target, Best Buy Named Most Valuable Brands here.
Posted by truecreek on December 4, 2009 under More Dam News | Comments are off for this article
From Popsop
SABMiller Plc. have re-launched Pilsner Urquell, the original pilsner from Plzen, with new secondary packaging and can graphics by Lewis Moberly.
LM were appointed in 2008 as part of a global re-positioning of the brand. The new design reflects the high quality of the product and reasserts the rich and authentic heritage of the brand with a contemporary edge.
The new split color secondary packaging and can graphics are now a harmonious balance of a premium gold and dark green. The gold is a reminder of the wonderful golden color of the beer while green reflects the familiar green glass bottle. Secondary packaging features a water-marked, cropped graphic version of the Plzen town coat of arms highlighting the unique relationship between the brand and the city. The brewery gates feature as a graphic device on the base of the can.
Other Pilsner Urquell designs here.
Posted by truecreek on July 29, 2009 under More Dam News | Comments are off for this article
You just have to love Scandinavian design.
From Popsop:
Heineken company an the Dutch design studio Tjep have opened in the centre of Amsterdam the first branded Heineken store.
It is divided into 4 sections: the fashion store with the branded designer clothes, state-of-the-art beer shop with a “Fridge” exposition, small recording studio for young talanted musicians, and a travel section where Heineken fans can give the tickets for branded sponsored events.
The general idea of the interior design is to express coolness and freshness which light Heineken beer brings to drinkers.
