From the Archives

Posted by truecreek on November 11, 2012 under The Work | Be the First to Comment

Couple of logo treatments for a mythical broadcast production company, Fearless Dog Productions.

Dulles Dust Wall.

Posted by truecreek on November 5, 2012 under The Work | Be the First to Comment

Couple of layouts from a Dust Wall project at Dulles International Airport.

 

 

 

Express Lane E-ZPass Transponders Selling Briskly.

Posted by truecreek on October 22, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Nothing better than a third party endorsement of the effectiveness of the campaign. 

Read about it here.

 Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

Washington Post Gatefold Production.

Posted by truecreek on October 19, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

From a recent press check at the Washington Post’s Springfield Production facility.  Incredible place.  It’s amazing to see all four presses running full speed.  You adjust everything on the fly, yanking papers out as you make the revisions.  After we got one of the presses spot on, those settings were applied to the other three.

Then the Post printed 750,000 copies of our Gatefold.  Essentially, it’s two and a half pages of space, which was just enough to communicate everything we needed to say.  Another one is scheduled for this Sunday.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

Homepage Takeover of The Washington Post.

Posted by truecreek on October 9, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Another in a wide variety of tactics that we are using to reach the Washington D.C. DMA on behalf of our client, Transurban.  This is a screenshot of our Home Page takeover from today.  The official term is OPA pushdown. 

After just a few hours, it seems like the digital portion of the campaign is working very well.  Over the next few weeks, there will be much more to come.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

495 Express Lanes Washington Post Gatefold.

Posted by truecreek on October 8, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

This is the first of three insertions of the Gatefold in the Washington Post.  This execution wraps around the Main News section of the paper, reaching over a million people in one fell swoop.  Lot of information here, but education is a big part of the game for this client.  Took about two weeks to finalize the layouts, but I think it came out great.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

Now THIS is a Truckside.

Posted by truecreek on September 30, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Spent a little less than an hour with the boys from All Over Media, watching them install the first of 62 trucksides for the 495 Express Lanes campaign.  Four panels of adhesive vinyl on both sides of the trucks.  Two for the back and two for the overcab area.  The installation was flawless, with the entire truck finished in about 40 minutes.  And this is one of the big ones.

The production values of this tactic of the campaign are over the top.  Over the next 12 weeks, these trucks will carry our message throughout the Northern Virginia area, along all of the major interstates and regional highways. 

Exactly where we need to be.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

Unlock Gridlock. New Print for Transurban’s 495 Express Lanes.

Posted by truecreek on July 17, 2012 under The Work | Be the First to Comment

It’s campaign season, and I’m not talking politics.  The 495 Express Lanes campaign is gaining momentum, with so much more to come over the next few months.  This is one of the smaller print ads we just completed.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

The Dark Knight Rises. Here We Go.

Posted by truecreek on July 12, 2012 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Another fantastic Dark Knight is right around the corner.  Will set records, I’m sure.

 

495 Express Lanes Employer Outreach

Posted by truecreek on May 17, 2012 under The Work | Be the First to Comment

A new tactic to reach out to large employers in the area.  Offering them the opportunity to sign up for a wide variety to private educational events to thoroughly explain the new 495 Express Lanes.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

WIN A MINI Promotional Card

Posted by truecreek on under The Work | Be the First to Comment

Another element of the WIN A MINI campaign.  We’ve trapped the image on the back to spot varnish.  Will make it POP on the piece.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

WIN A MINI Poster

Posted by truecreek on under The Work | Be the First to Comment

There’s a new promotion on the horizon from the 495 Express Lanes.  WIN A MINI.  We’ve created materials to support the contest, including this poster.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

 

The Browser You Loved to Hate. Introducing the New IE.

Posted by truecreek on March 20, 2012 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Very cool new site from Microsoft.  Self-effacing copy can often do the trick.  Surprises you in a way that keeps you intrigued.  Check out the graphs.  Nice design, overall.

The Browser You Loved to Hate.

Gladys, My New Favorite Model.

Posted by truecreek on January 21, 2012 under The Work | Be the First to Comment

This young girl was just great during our shoot for the 495 Express Lanes.  What a talent. 

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

Never Had This Much Fun With A Bus Before.

Posted by truecreek on January 17, 2012 under The Work | Be the First to Comment

Lots of color often makes for a wonderful shot.  Had a chance to work with one of the brand new Fairfax Connector buses a few weeks ago, during a shoot for the 495 Express Lanes.  From what I understand, each bus is about $500,000 and change.  Even the tires had Armor All on them. 

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses.  Check out Transurban’s new site here.

 

One Motivational Poster That Just Didn’t Fly.

Posted by truecreek on under The Work | Be the First to Comment

Some nice artwork that just didn’t fly with the client.  It happens.

 

The Final of Five. Safety Poster.

Posted by truecreek on January 16, 2012 under The Work | Be the First to Comment

The final poster in a five-part set.  These educational posters will be in lobbies and common areas of buildings around the 495 Express Lane corridor.

For more information on the 495 Express Lanes, click here. 

The Hits Just Keep On Coming. More Transurban Imagery.

Posted by truecreek on January 11, 2012 under The Work | Be the First to Comment

Amazing stuff, weather.  This particular shoot was interrupted two different times by Mother Nature.  The first time, we moved the shoot two weeks, a process begun during Shoot Day One. The first shot was actually taken during the early part of the storm.  Gary was comfortably shooting from inside the building, through a pane of glass.

The second was postponed a day, after it became painfully obvious we were going to be rained out.  However, we were lucky.  Both decisions were right on, allowing us just enough time to get some great images for the campaign.  Kudos to the entire crew and Gary for getting it done.

The talent in the first shot is a good buddy of mine, Mike Kinder.  A star in the making, I think.  Both shots were taken right outside the new Transurban corporate offices and will be used on the new site and in future tactics.

 

 

New Transurban Imagery.

Posted by truecreek on under The Work | Be the First to Comment

Here are a couple of shots from the photo shoot just completed for Transurban.  Gary Landsman, the photographer, spent the better part of three days shooting in a variety of locations.  Some very nice, colorful art that will work well for us throughout the year.

Gary is one of the better shooters I’ve worked with.  You can check out his work here.  All rights reserved.

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses.  Check out Transurban’s new site here.

It’s Time to Change Lanes Introductory Brochure.

Posted by truecreek on under The Work | Be the First to Comment

New work.  Here is the cover and the back panel from the Introductory Brochure we just completed for Transurban. Rebecca, a long-standing member of The Creekbed, has written some amazing and compelling headlines for us.  The clean art direction was the handiwork of Glenn and Chris. We’ll be taking this direction even further as we go through the year.

The lanes will be completed in late 2012, so there will be more on this site as the year progresses.  Check out Transurban’s new site here

 

New Client. New Work for Transurban.

Posted by truecreek on January 10, 2012 under The Work | Be the First to Comment

Over the past few months, we’ve been working hard for our newest client, Transurban.  The company will serve as concessionaire and long-term operator of the 495 Express Lanes.

The public-private partnership with Virginia will deliver the most significant package of improvements to the Capital Beltway in a generation – providing congestion relief and new travel choices to one of our busiest roadways.

Transurban will be operating the road upon completion. 

To help the client reach their audience, we’ll be handling media planning, placement and reconciliation.  We will also provide creative services for the client, including radio, print, online, out-of-home and more. 

Over the next few days, I’ll be posting work that we have completed on their behalf.

The lanes will be completed in late 2012, so there will be much more to come.  You can also check out the site here.

Here are two of the introductory posters we just completed:

World’s Most LIKED Brands, from CNBC.

Posted by truecreek on December 12, 2011 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

This really brings home the new online world we live in, doesn’t it?  First time in all my years of doing this that a have actually seen this type of list using LIKE from Facebook as the selection dataFrom CNBC. 

Ben & Jerry’s Tribute to Schweddy Balls.

Posted by truecreek on September 27, 2011 under Opinions. Everyone has them. | Be the First to Comment

One of my all-time favorite skits on SNL was Alec Baldwin’s ‘Schweddy Balls.”  If you haven’t seen it yet, check it out here.

But should Ben & Jerry’s actually crafted an ice cream under the moniker?  Don’t know if I’ll be rushing out for that flavor, but I have to admit I did ask my wife to check for it last night at the grocery store….

The whole thing has prompted a group to ask people to boycott Ben & Jerry’s.  Fox News has been all over it and of course, NPR just appreciates the recognition.

Even CNN had a poll.  Looks like a ‘split.’

 

Top Ad Campaigns of the 20th Century.

Posted by truecreek on September 13, 2011 under Opinions. Everyone has them. | Be the First to Comment

When you look at some of these, it’s just amazing to see the change in art direction over the years.  Back in the day, copy seemed to be what drove everything.  Then, as time went on, we started leading with visuals and copy was sent to the background.

I have always felt that copy needs to lead the way, with the headline enticing the reader to want more. Most of these campaigns relied on a spectacular headline. 

That being said, the Absolut campaign has just been incredible, with some of the most compelling and imaginative imagery ever used in the business.

Another wonderful slideshow, from Ad Age and CNBC.

 

 

I can’t wait. Rise of the Planet of the Apes.

Posted by truecreek on August 2, 2011 under Opinions. Everyone has them. | Be the First to Comment

I think this could be the biggest hit of the summer.  Rise of the Planet of the Apes.  The production and CG is incredible.  Light years advancement in facial recognition. Amazing.

Following up the record-setting Captain America, this is going to be a whale of a weekend at the box office.

Official site here.

Box office update: ‘Rise of the Planet of the Apes’ thrashes expectations, earns $19.8 million on Friday