Posted by truecreek on March 23, 2010 under More Dam News | 
AP NEW YORK — The amount of time people spend on the computer while watching TV is going up sharply.
The Nielsen Co. said Monday that people who multitask this way spent an average of three and a half hours doing so in December. That’s up sharply from the two hours, 29 minutes that Nielsen reported only six months earlier.
The percentage of TV viewers who do this isn’t going up that fast. That increased by 57 percent to 59 percent during the same period. But those who are doing it spend much more time at it.
Television executives have pointed to this trend to help explain why big events like the Oscars, Grammys and pro football playoffs have been doing so well in the ratings – people watching and making comments to their friends through social Web sites like Twitter and Facebook.
More about TV, computer use multitasking up sharply: Nielsen here.
Posted by truecreek on March 5, 2010 under More Dam News |
By: Julia Boorstin
“Alice in Wonderland” opens in theaters today, accompanied by Disney’s most wide-ranging array of consumer products ever, chasing an unprecedented broad audience.
Tim Burton’s 3-D “Alice” follows the classic character years after her first visit to Wonderland, so it makes sense that Disney would go after an older audience.
So now Disney has adult women in its cross hairs: in addition to the usual range of kids toys, games and apparel, it’s licensing “Alice” for products for adults.
Disney’s going grown-up and high end.
For more on the potential Consumer Products Tea Party, check here.
Posted by truecreek on February 3, 2010 under The Work |
Delivered in a small and rugged form factor with its size, weight and power specifically tailored for vehicles, the Fortress ES820 provides industry leading radio range. It’s an amazing piece of equipment. This is the latest in 4/C print work produced by True Creek for Fortress Technologies.
Posted by truecreek on January 12, 2010 under More Dam News |
By Julia Boorstin, CNBC Correspondent
The Super Bowl is now less than a month away, and it’s not just football fans who are getting geared up. Advertisers and media giants are carefully watching this year’s super bowl as a barometer of the health of the advertising economy.
First the bad news: the carefully watched cost of a 30-second spot is down this year. Advertisers are paying $2.5 million to $2.8 million, down from $3 million a year ago, according to a TNS Media Intelligence report issued today. This is only the second time in Super Bowl history that ad pricing has dropped from one year to the next.
Pepsi , the number two Super Bowl advertiser over the past two decades, will not buy a spot in the broadcast for the first time in 23 years. General Motors, which was a major advertiser for the event until it dropped out last year, will not advertise again this year. Ditto for Fed Ex, which last year sat out the event for the first time in 12 years.
The good news: CBS reports that it’s sold out nearly every one of its 62 available ads, which puts it in a stronger position than NBC was in at this point last year. Even though the price for a 30-second commercial is lower, the price of an ad has still more than quadrupled in the past 20 years. And while advertisers always drop out, newcomers always join, accounting for 20 to 25% of the advertisers.
The fact that nearly all of CBS’ ad inventory is sold a month before the event indicates that demand is coming back.
While the lower ad rate isn’t great, many of last year’s ads were sold before the financial crisis really took hold, so last year’s rates may not take into account the full decline before the 2009 Super Bowl. We’ll see how long it takes to sell the final few ads, and we’ll see if some new mega brands emerge to replace stalwarts like GM and Pepsi.
