This new direct mail campaign will start hitting mailboxes today. Ties in with the print campaign as well.
Some new 4/C print for the Fall 495 Express Lanes campaign. Running full page in the Washington Post and the Washington Suburban Press Network.
Full pager in the Washington Post. Speed limit on the 495 Express Lanes has gone up to 65MPH.
A Bronze Stevie from the American Business Awards for Marketing Campaign of the Year in Transportation.
Last week, the Virginia Public Relations Awards were handed out in Richmond.
PRSA Richmond awarded the Commonwealth Best in Show to Transurban-Fluor, O’Keeffe & Co. and True Creek Inc., for strategies for their educational marketing program for the 495 Express Lanes — the high occupancy toll lanes on the Virginia side of the Capital Beltway.
It’s Spring Awards season. True Creek is a Finalist for a couple of American Business Awards. The two categories are Marketing Campaign of the Year for Transportation and Best Brand Experience Event.
The final placements of Gold, Silver and Bronze winners will be announced at the 2013 Awards Banquet, which will be in the Windy City, June 17th.