Posted by truecreek on July 14, 2010 under More Dam News, Opinions. Everyone has them. | 
Yesterday, a federal appeals court decided that the policy of fining broadcasters for ‘indecent language and the like’ was unconstitutionally vague. The policy caused a huge issue for broadcasters because they had no way of knowing what would pass muster with the FCC, and what wouldn’t.
I have to agree with the court entirely. Here’s copy from the actual decision by the UNITED STATES COURT OF APPEALS FOR THE SECOND CIRCUIT. Simple and too the point.
We now hold that the FCC’s policy violates the First Amendment because it is unconstitutionally vague, creating a chilling effect that goes far beyond the fleeting expletives at issue here. Thus, we grant the petition for review and vacate the FCC’s order and the indecency policy underlying it.
Posted by truecreek on July 7, 2010 under The Work |
Posted by truecreek on under More Dam News |
A very, very smart move by Domino’s Pizza. Continuing with their new, honest approach. Also makes you wonder what the other guys do to their photography.
ANN ARBOR, Mich., July 5, 2010 /PRNewswire via COMTEX/ — Domino’s Pizza, the recognized world leader in pizza delivery, is continuing its honest, transparent way of communicating with customers by walking down a new avenue of authenticity: food photography.
In an effort to display Domino’s Inspired Pizza as authentically as possible, all Domino’s national advertising pieces will feature food photography without the fancy food artistry or fake food touch-ups.
Whether it be a commercial on TV or an advertisement in the local paper, the landmark advertising approach promises that all product shots of the Inspired Pizza have been untouched by stylists or model makers typically found on food photography shoots.
“How many times have you wondered why the products you buy don’t look as good in person as they do in TV ads?” said Russell Weiner, Domino’s Pizza chief marketing officer. “That’s because most of the time companies use artificial techniques to make their products look better than they do when served to you in person. At Domino’s, we’re proud of the way our pizza looks – and tastes – right out of the oven.”
The new approach to food photography follows the same line of transparency that began in late 2009 with the launch of the company’s “Pizza Turnaround” advertising campaign – sparking critical acclaim from media, and overwhelmingly positive consumer response to the pizza itself. The campaigns following the launch of the pizza have, in one way or another, been featured in almost every major media outlet, as well as more than 1,000 local TV affiliates.
“It’s a natural progression for us now to take this step,” Weiner continued. “If we’re going to be real and honest about the taste of the product, we want to be as authentic as possible about how it looks. And there’s nothing more mouthwatering than a Domino’s pizza straight out of the oven.”
Also part of the latest chapter in transparency is Domino’s launch of an online component called Show Us Your Pizza, inviting consumers to submit their best natural Domino’s food photography to earn one of four prizes of $500.
Customers can visit ShowUsYourPizza.com to learn about Domino’s Pizza’s “photo promise,” which prohibits any artificial manipulation of the product during shooting, among other rules. The best amateur food photographers who adhere to the photo promise might also have their shots featured in future Domino’s advertisements.
Posted by truecreek on June 24, 2010 under More Dam News, Opinions. Everyone has them. |
Some fodder for those who are looking to justify moving dollars over to social marketing. A very interesting set of statistics, without a doubt. At the very least, every company should realize that social media can really support and communicate your message when you are in crisis mode. Just make sure you get your facts straight first.
By Michele Gershberg
Brands that use microblogging sites like Twitter to provide real-time responses to the public are winning a higher degree of trust from consumers, according to a study by a leading public relations firm.
Some 75 percent of people surveyed said they view companies that microblog — sending short, frequent messages on sites like Twitter or status updates on social networks like Facebook — as more deserving of their trust than those that do not, according to a survey by Fleishman-Hillard, conducted with market research firm Harris Interactive.
The second annual Digital Influence Index study, released at the Reuters Consumer and Retail Summit in New York, researches the extent to which the Internet affects consumer behavior.
The findings on Twitter are particularly notable in a year where many leading corporations found themselves in crisis mode, from BP’s role in the Gulf oil disaster to recalls from Toyota Motor Corp and Johnson & Johnson and a viral campaign against new diapers from Procter & Gamble on Facebook.
“What really matters here I think is that the rules of crisis engagement that we’ve known for years and years still apply, but they still apply in a much more accelerated way,” Dave Senay, Chief Executive of Fleishman-Hillard, told Reuters in a telephone interview.
Part of the lesson is “not to overreact, but also to react with factual information, and don’t get beyond what you know,” Senay said. “And do so not in a 24-hour news cycle, but in minute-to-minute monitoring.
Companies also need to be well set up in the digital world well before any potential problem arises, building a relationship with their customers so that trust can help them manage a crisis, said Brian McRoberts, senior vice president of digital research at Fleishman-Hillard.
More about Consumers Say: “In Tweets We Trust.” here.
