Stream of Consciousness

495 Express Lanes Employer Outreach

truecreek — Thu, 17 May 2012 16:41:59 +0000

A new tactic to reach out to large employers in the area. Offering them the opportunity to sign up for a wide variety to private educational events to thoroughly explain the new 495 Express Lanes.

WIN A MINI Promotional Card

truecreek — Thu, 17 May 2012 16:29:13 +0000

Another element of the WIN A MINI campaign. We’ve trapped the image on the back to spot varnish. Will make it POP on the piece.

WIN A MINI Poster

truecreek — Thu, 17 May 2012 16:23:15 +0000

There’s a new promotion on the horizon from the 495 Express Lanes. WIN A MINI. We’ve created materials to support the contest, including this poster.

The Browser You Loved to Hate. Introducing the New IE.

truecreek — Tue, 20 Mar 2012 13:49:36 +0000

Very cool new site from Microsoft. Self-effacing copy can often do the trick. Surprises you in a way that keeps you intrigued. Check out the graphs. Nice design, overall.

The Browser You Loved to Hate.

New iPad Pricing Model.

truecreek — Wed, 07 Mar 2012 22:13:21 +0000

What do you think about the pricing of the new iPad? Very aggressive move to the upside, IMHO. I’m sure the early adopters won’t push back too hard, but the second tier customer might just need a decent incentive to make the purchase decision.

Shame On You, Carnival.

truecreek — Fri, 02 Mar 2012 19:05:25 +0000

You have to be kidding me. Here you have passengers who have just disembarked from a hellish three-days adrift in the Indian Ocean. After fearing for their lives due to the ravages of an uncontrollable fire, they had to endure an environment that I’m sure was just lovely. No AC. No electrical power. And the toilets were overflowing. Must have been a dream vacation on the high seas.

With just a little bit of effort, Carnival/Costa could have assembled a small army of people whose sole responsibility would have been to help passengers with their luggage once they reached dry land. No biggie, right?

Instead, they had to schlep all their own luggage around.

Just a little help at the dock could have gone a very long way. Shame on you, Carnival.

Gladys, My New Favorite Model.

truecreek — Sat, 21 Jan 2012 16:55:59 +0000

This young girl was just great during our shoot. What a talent.

Never Had This Much Fun With A Bus Before.

truecreek — Tue, 17 Jan 2012 22:51:45 +0000

Lots of color often makes for a wonderful shot. Had a chance to work with one of the brand new Fairfax Connector buses a few weeks ago, during a shoot for the 495 Express Lanes. From what I understand, each bus is about $500,000 and change. Even the tires had Armor All on them.

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.

One Motivational Poster That Just Didn’t Fly.

truecreek — Tue, 17 Jan 2012 21:15:17 +0000

Some nice artwork that just didn’t fly with the client. It happens.

The Final of Five. Safety Poster.

truecreek — Tue, 17 Jan 2012 01:41:43 +0000

The final poster in a five-part set. These educational posters will be in lobbies and common areas of buildings around the 495 Express Lane corridor.

For more information on the 495 Express Lanes, click here.

The Hits Just Keep On Coming. More Transurban Imagery.

truecreek — Wed, 11 Jan 2012 22:21:23 +0000

Amazing stuff, weather. This particular shoot was interrupted two different times by Mother Nature. The first time, we moved the shoot two weeks, a process begun during Shoot Day One. The first shot was actually taken during the early part of the storm. Gary was comfortably shooting from inside the building, through a pane of glass.

The second was postponed a day, after it became painfully obvious we were going to be rained out. However, we were lucky. Both decisions were right on, allowing us just enough time to get some great images for the campaign. Kudos to the entire crew and Gary for getting it done.

The talent in the first shot is a good buddy of mine, Mike Kinder. A star in the making, I think. Both shots were taken right outside the new Transurban corporate offices and will be used on the new site and in future tactics.

New Transurban Imagery.

truecreek — Wed, 11 Jan 2012 19:13:13 +0000

Here are a couple of shots from the photo shoot just completed for Transurban. Gary Landsman, the photographer, spent the better part of three days shooting in a variety of locations. Some very nice, colorful art that will work well for us throughout the year.

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.