New 4/C Print Campaign for the 495 Express Lanes.

Posted by truecreek on November 7, 2013 under The Work | Be the First to Comment

Some new 4/C print for the Fall 495 Express Lanes campaign.  Running full page in the Washington Post and the Washington Suburban Press Network.

Playtime 1 Family time 1 Playtime 2

From the Archives. Comcast Pill Ad.

Posted by Joseph Young on August 19, 2013 under The Work | Be the First to Comment

Good one for Comcast from a few years ago.  We were asked to develop print ads for a variety of vertical publications that would target specific business customers that had a need for a large amount of bandwidth.  This was the first in a series.

Comcast PILL

 

It’s Time to Raise the Speed Limit on the 495 Express Lanes.

Posted by Joseph Young on June 24, 2013 under More Dam News, The Work | Be the First to Comment

Full pager in the Washington Post.  Speed limit on the 495 Express Lanes has gone up to 65MPH. 

TRAN WASHPOST FULL 65 MPH png

495 Express Lanes Marketing Program: Marketing Campaign of the Year – Transportation

Posted by Joseph Young on under More Dam News, The Work | Be the First to Comment

A Bronze Stevie from the American Business Awards for Marketing Campaign of the Year in Transportation.

ABA13_Bronze_V

New 4/C Print for the 495 Express Lanes. Kathy This Time.

Posted by Joseph Young on May 1, 2013 under The Work | Be the First to Comment

The campaign in print continues with Kathy.  This user is taking one of the more popular routes on the 495 Express Lanes.  Print ads are running in the Washington Post and a whole bunch of local papers through the Washington Suburban Press.

It’s a nice, cohesive and smart campaign, if I may say so myself.  

Kathy rides The 495 Express Lanes

Kathy rides The 495 Express Lanes

A Little Elevator and Garage Advertising for the 495 Express Lanes.

Posted by truecreek on April 16, 2013 under The Work | Be the First to Comment

Just wrapped up the installation of 7 floors of elevator and stairwell graphics.  Stuff turned out just great.  Stairwells are tougher to install than you would think.  Have to heat those babies up!  Nice work from CSI. 

Tysons small 1 Tysons small 2 Tysons small 3 Tysons small 4 Tysons small 5

New 4/C Print for Transurban’s 495 Express Lanes. Gotta Love a FREE Promotion.

Posted by truecreek on April 4, 2013 under The Work | Be the First to Comment

This Saturday and Sunday, April 6th and 7th, our client is offering the Washington DMA the opportunity to ride on the 495 Express Lanes FREE of CHARGE.  So it’s a good time to check out those exits, work on your route, discover what’s up with the new exits at Tysons and Merrifield.  Weather is supposed to be great, so no excuses!

Free Ride

 

It’s Time for the New 4/C Print Campaign for the 495 Express Lanes.

Posted by truecreek on March 24, 2013 under The Work | Be the First to Comment

We have begun the new campaign for the 495 Express Lanes.  All about demand generation this time around.  More to come.

TRAN WASHINGTON POST ALAN TRAN WASHINGTON POST JENNIFER TRAN WASHINGTON POST ANNE TRAN WASHINGTON POST CHRIS

 

New 4/C Print for the 495 Express Lanes.

Posted by truecreek on February 5, 2013 under The Work | Be the First to Comment

Couple of new executions for the 495 Express Lanes.  As you can see from the body copy, all we ask is that you try the lanes.  Once you have, over 70% of you are going to use them again and again.  Plus, you’re going to tell a friend, or two.

The comments the client is receiving through Twitter, online, emails and the like have been outstanding.  People are really just loving their experience on the lanes.  Many of them credit the lanes with dramatically changing their lives.  Really.

20 minutes offHooked

Santa LOVES the 495 Express Lanes.

Posted by truecreek on December 5, 2012 under The Work | Be the First to Comment

From the Archives

Posted by truecreek on November 11, 2012 under The Work | Be the First to Comment

Couple of logo treatments for a mythical broadcast production company, Fearless Dog Productions.

Dulles Dust Wall.

Posted by truecreek on November 5, 2012 under The Work | Be the First to Comment

Couple of layouts from a Dust Wall project at Dulles International Airport.

 

 

 

Express Lane E-ZPass Transponders Selling Briskly.

Posted by truecreek on October 22, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Nothing better than a third party endorsement of the effectiveness of the campaign. 

Read about it here.

 Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

Washington Post Gatefold Production.

Posted by truecreek on October 19, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

From a recent press check at the Washington Post’s Springfield Production facility.  Incredible place.  It’s amazing to see all four presses running full speed.  You adjust everything on the fly, yanking papers out as you make the revisions.  After we got one of the presses spot on, those settings were applied to the other three.

Then the Post printed 750,000 copies of our Gatefold.  Essentially, it’s two and a half pages of space, which was just enough to communicate everything we needed to say.  Another one is scheduled for this Sunday.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

495 Express Lanes Large Format Banners at Tysons Corner.

Posted by truecreek on under Opinions. Everyone has them., The Work | Read the First Comment

These are just two of the large format pillowcase banners located at Tysons Corner.  We have a total of 9 hanging in the mall, along with 220 feet of soffit, 11 elevators, 32 backlit duratrans and several floor graphics.  Tysons Corner is our ground zero, with several new exits and entrances to the lanes adjacent to the mall.

The mall campaign speaks to the various types of users of the lanes.  We used much of the original photography shot by Gary Landsman earlier this year.  The colors are just so vibrant and the production of all of the elements is top notch. 

It’s safe to say the entire campaign is going to make an impact at the mall this holiday season.  Looks like Santa has a little competition on his hands!

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

Homepage Takeover of The Washington Post.

Posted by truecreek on October 9, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Another in a wide variety of tactics that we are using to reach the Washington D.C. DMA on behalf of our client, Transurban.  This is a screenshot of our Home Page takeover from today.  The official term is OPA pushdown. 

After just a few hours, it seems like the digital portion of the campaign is working very well.  Over the next few weeks, there will be much more to come.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

495 Express Lanes Washington Post Gatefold.

Posted by truecreek on October 8, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

This is the first of three insertions of the Gatefold in the Washington Post.  This execution wraps around the Main News section of the paper, reaching over a million people in one fell swoop.  Lot of information here, but education is a big part of the game for this client.  Took about two weeks to finalize the layouts, but I think it came out great.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

Now THIS is a Truckside.

Posted by truecreek on September 30, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Spent a little less than an hour with the boys from All Over Media, watching them install the first of 62 trucksides for the 495 Express Lanes campaign.  Four panels of adhesive vinyl on both sides of the trucks.  Two for the back and two for the overcab area.  The installation was flawless, with the entire truck finished in about 40 minutes.  And this is one of the big ones.

The production values of this tactic of the campaign are over the top.  Over the next 12 weeks, these trucks will carry our message throughout the Northern Virginia area, along all of the major interstates and regional highways. 

Exactly where we need to be.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

Unlock Gridlock. New Print for Transurban’s 495 Express Lanes.

Posted by truecreek on July 17, 2012 under The Work | Be the First to Comment

It’s campaign season, and I’m not talking politics.  The 495 Express Lanes campaign is gaining momentum, with so much more to come over the next few months.  This is one of the smaller print ads we just completed.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

495 Express Lanes Employer Outreach

Posted by truecreek on May 17, 2012 under The Work | Be the First to Comment

A new tactic to reach out to large employers in the area.  Offering them the opportunity to sign up for a wide variety to private educational events to thoroughly explain the new 495 Express Lanes.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

WIN A MINI Promotional Card

Posted by truecreek on under The Work | Be the First to Comment

Another element of the WIN A MINI campaign.  We’ve trapped the image on the back to spot varnish.  Will make it POP on the piece.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

WIN A MINI Poster

Posted by truecreek on under The Work | Be the First to Comment

There’s a new promotion on the horizon from the 495 Express Lanes.  WIN A MINI.  We’ve created materials to support the contest, including this poster.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

 

Gladys, My New Favorite Model.

Posted by truecreek on January 21, 2012 under The Work | Be the First to Comment

This young girl was just great during our shoot for the 495 Express Lanes.  What a talent. 

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

Never Had This Much Fun With A Bus Before.

Posted by truecreek on January 17, 2012 under The Work | Be the First to Comment

Lots of color often makes for a wonderful shot.  Had a chance to work with one of the brand new Fairfax Connector buses a few weeks ago, during a shoot for the 495 Express Lanes.  From what I understand, each bus is about $500,000 and change.  Even the tires had Armor All on them. 

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses.  Check out Transurban’s new site here.

 

One Motivational Poster That Just Didn’t Fly.

Posted by truecreek on under The Work | Be the First to Comment

Some nice artwork that just didn’t fly with the client.  It happens.