A steady flow of thoughts about advertising
and marketing from True Creek.
Posted by truecreek on January 4, 2010 under The Work | 
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The start of a new campaign for Fortress Technologies. Nice, clean look mated with a very strong visual. Definitely a bit more earthy in tone than what has been the norm, but I think it works well. Many other great headlines to work with in the future.
Posted by truecreek on December 17, 2009 under The Work | Be the First to Comment
Posted by truecreek on December 4, 2009 under The Work | Be the First to Comment
“Keep on Truckin’” was a one-page comic by Robert Crumb, published in the first issue of Zap Comix in 1968. We thought we’d have a little fun with it.
Posted by truecreek on October 26, 2009 under The Work | Be the First to Comment
Couple of nice pages and a spread from some recent work Chris produced for an agency in Tampa, FL.
Posted by truecreek on October 14, 2009 under The Work | Be the First to Comment
Some new work for Comcast. Full pager for Encore Atlanta and the Fox Theater.
Posted by truecreek on October 2, 2009 under The Work | Be the First to Comment
Very nice work from Glenn. Photography by Burgess Blevins.
Posted by truecreek on September 27, 2009 under The Work | Be the First to Comment
Strong piece of design from Kyle, a member of The Creekbed.
Posted by truecreek on June 23, 2009 under The Work | Read the First Comment
A real nice piece of work from Rebecca, a fine writer and member of The Creekbed.
Posted by truecreek on June 9, 2009 under The Work | Read the First Comment
You have to give Glenn a lot of credit. He’s an extremely talented art director, with a tremendous background in production to boot.
The best thing? He’s a member of The Creekbed. I was impressed by the fact that he’s done work for over 150 companies, so you know he’s going to bring the level of experience and creative talent needed to effectively communicate with art.
Here are a few examples of some of his work for the automotive industry.
Posted by truecreek on May 21, 2009 under The Work | Be the First to Comment
Posted by truecreek on May 19, 2009 under The Work | Be the First to Comment
Posted by truecreek on May 11, 2009 under The Work | Be the First to Comment
As a member of The Creekbed, True Creek’s very talented freelance creative team, Gabe has designed some nice work.
Posted by truecreek on April 28, 2009 under The Work | Read the First Comment
We’ve just completed a very smart campaign for Comcast. A strong winback message, IMHO. Honest. Just the way it should be. And you have to appreciate the humility of the subhead. Here are two of four oversized postcards, which will be followed by a letterpak.
Posted by truecreek on April 27, 2009 under The Work | Be the First to Comment
Posted by truecreek on under The Work | Be the First to Comment
Posted by truecreek on April 25, 2009 under The Work | 2 Comments to Read
Some nice card design from Pete Buttecali. And a nice tagline from Mike Matson. Of course.
Posted by truecreek on April 23, 2009 under The Work | Be the First to Comment
Posted by truecreek on April 20, 2009 under The Work | Be the First to Comment
Posted by truecreek on April 7, 2009 under The Work | Be the First to Comment
A pretty nice example of how a set of great headlines make for a compelling and effective direct campaign.
Posted by truecreek on February 12, 2009 under The Work | Be the First to Comment
When you’re thinking about starting a new company, don’t forget about the impact a great logo will have for your new brand. As we all know, your brand is much more than just a sweet logo, but it’s a great way to get things started.
From a creative standpoint, so much of what you will be doing in the future to communicate with your customers will flow right out of that design, so make the investment and be sure to get it right from the beginning.
Several years ago I met Pete, one of the designers in The Creekbed and owner of one of the finer design/brand studios here in DC. He’s one of the best in the business these days and I’m proud to say he’s part of the team. He’s produced award-winning logos for The Grammys, Rouge at the MGM Grand in Vegas, True Creek and so many more. Take a moment to look at some of his eye-catching work below.
Posted by truecreek on February 9, 2009 under More Dam News, The Work | 2 Comments to Read
FOR IMMEDIATE RELEASE
February 5, 2009
ALEXANDRIA, VIRGINIA – David may have slew Goliath, but can a small Virginia ad agency slay the state’s big tobacco industry?
Joseph Young, president of True Creek, Inc, an advertising agency in Alexandria, Virginia has created a series of ads in support of the legislation banning smoking in indoor restaurants and bars that is pending in Virginia.
“I am proud to have commissioned this wonderful artwork. I really want to make sure the message is sent to the voters of Virginia in a loud and clear way…that they still have time to contact their representatives to make sure the Indoor Clean Air Act is passed. Now is the time to act and make that call. As we say in the ad copy, it’s time to clear the air for the common health of the Commonwealth, “ Young said.
“On a personal note, my mother was stricken with esophageal cancer five years ago. Through her determination and upbeat spirit, she was able to beat the disease. It’s my hope that the voters in Virginia have that same level of determination in supporting this bill,” Young said.
Last Tuesday, Young presented his ads to the House bill sponsor, Delegate David Englin, his communication team, and others interested in the legislation. Thursday, the Virginia Senate approved four bills dealing with the issue. The legislation then went to the House, where revisions and compromises were made. It’s possible the legislation will be voted on either Monday or Tuesday.
The provocative ads feature headlines such as “Formaldehyde, cyanide, carbon monoxide and arsenic shouldn’t be on the menu anymore.” and “The Virginia house killed bills in recent years to restrict smoking. 1,700 Virginians were killed in each of those recent years by secondhand smoke.”
Posted by truecreek on February 1, 2009 under The Work | Be the First to Comment
Posted by truecreek on January 31, 2009 under The Work | Be the First to Comment
Posted by truecreek on January 28, 2009 under The Work | Be the First to Comment
We spent the better part of October working on a real nice 16 page catalog for our client, Comcast. Below are two of the inside spreads.
