Stream of Consciousness » The Work

495 Express Lanes Employer Outreach

truecreek — Thu, 17 May 2012 16:41:59 +0000

A new tactic to reach out to large employers in the area. Offering them the opportunity to sign up for a wide variety to private educational events to thoroughly explain the new 495 Express Lanes.

WIN A MINI Promotional Card

truecreek — Thu, 17 May 2012 16:29:13 +0000

Another element of the WIN A MINI campaign. We’ve trapped the image on the back to spot varnish. Will make it POP on the piece.

WIN A MINI Poster

truecreek — Thu, 17 May 2012 16:23:15 +0000

There’s a new promotion on the horizon from the 495 Express Lanes. WIN A MINI. We’ve created materials to support the contest, including this poster.

Gladys, My New Favorite Model.

truecreek — Sat, 21 Jan 2012 16:55:59 +0000

This young girl was just great during our shoot. What a talent.

Never Had This Much Fun With A Bus Before.

truecreek — Tue, 17 Jan 2012 22:51:45 +0000

Lots of color often makes for a wonderful shot. Had a chance to work with one of the brand new Fairfax Connector buses a few weeks ago, during a shoot for the 495 Express Lanes. From what I understand, each bus is about $500,000 and change. Even the tires had Armor All on them.

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.

One Motivational Poster That Just Didn’t Fly.

truecreek — Tue, 17 Jan 2012 21:15:17 +0000

Some nice artwork that just didn’t fly with the client. It happens.

The Final of Five. Safety Poster.

truecreek — Tue, 17 Jan 2012 01:41:43 +0000

The final poster in a five-part set. These educational posters will be in lobbies and common areas of buildings around the 495 Express Lane corridor.

For more information on the 495 Express Lanes, click here.

The Hits Just Keep On Coming. More Transurban Imagery.

truecreek — Wed, 11 Jan 2012 22:21:23 +0000

Amazing stuff, weather. This particular shoot was interrupted two different times by Mother Nature. The first time, we moved the shoot two weeks, a process begun during Shoot Day One. The first shot was actually taken during the early part of the storm. Gary was comfortably shooting from inside the building, through a pane of glass.

The second was postponed a day, after it became painfully obvious we were going to be rained out. However, we were lucky. Both decisions were right on, allowing us just enough time to get some great images for the campaign. Kudos to the entire crew and Gary for getting it done.

The talent in the first shot is a good buddy of mine, Mike Kinder. A star in the making, I think. Both shots were taken right outside the new Transurban corporate offices and will be used on the new site and in future tactics.

New Transurban Imagery.

truecreek — Wed, 11 Jan 2012 19:13:13 +0000

Here are a couple of shots from the photo shoot just completed for Transurban. Gary Landsman, the photographer, spent the better part of three days shooting in a variety of locations. Some very nice, colorful art that will work well for us throughout the year.

The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.

It’s Time to Change Lanes Introductory Brochure.

truecreek — Wed, 11 Jan 2012 18:52:09 +0000

New work. Here is the cover and the back panel from the Introductory Brochure we just completed for Transurban. Rebecca, a long-standing member of The Creekbed, has written some amazing and compelling headlines for us. The clean art direction was the handiwork of Glenn and Chris. We’ll be taking this direction even further as we go through the year.

The lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here

New Client. New Work for Transurban.

truecreek — Wed, 11 Jan 2012 00:01:11 +0000

Over the past few months, we’ve been working hard for our newest client, Transurban. The company will serve as concessionaire and long-term operator of the 495 Express Lanes.

The public-private partnership with Virginia will deliver the most significant package of improvements to the Capital Beltway in a generation – providing congestion relief and new travel choices to one of our busiest roadways.

Transurban will be operating the road upon completion.

To help the client reach their audience, we’ll be handling media planning, placement and reconciliation. We will also provide creative services for the client, including radio, print, online, out-of-home and more.

Over the next few days, I’ll be posting work that we have completed on their behalf.

The lanes will be completed in late 2012, so there will be much more to come. You can also check out the site here.

Here are two of the introductory posters we just completed:

Elmore’s Been Busy.

truecreek — Tue, 13 Dec 2011 17:35:22 +0000

Another nice piece of work from Chris Elmore, a very talented art director that I’ve worked with for years. He recently won a contest to design a poster for Swedish House Mafia’s sold out show at The Garden in NYC. Good stuff.