A steady flow of thoughts about advertising
and marketing from True Creek.
Posted by truecreek on May 17, 2012 under The Work | 
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A new tactic to reach out to large employers in the area. Offering them the opportunity to sign up for a wide variety to private educational events to thoroughly explain the new 495 Express Lanes.
Posted by truecreek on under The Work | Be the First to Comment
Another element of the WIN A MINI campaign. We’ve trapped the image on the back to spot varnish. Will make it POP on the piece.
Posted by truecreek on under The Work | Be the First to Comment
There’s a new promotion on the horizon from the 495 Express Lanes. WIN A MINI. We’ve created materials to support the contest, including this poster.
Posted by truecreek on January 21, 2012 under The Work | Be the First to Comment
This young girl was just great during our shoot. What a talent.
Posted by truecreek on January 17, 2012 under The Work | Be the First to Comment
Lots of color often makes for a wonderful shot. Had a chance to work with one of the brand new Fairfax Connector buses a few weeks ago, during a shoot for the 495 Express Lanes. From what I understand, each bus is about $500,000 and change. Even the tires had Armor All on them.
The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.
Posted by truecreek on under The Work | Be the First to Comment
Some nice artwork that just didn’t fly with the client. It happens.
Posted by truecreek on January 16, 2012 under The Work | Be the First to Comment
The final poster in a five-part set. These educational posters will be in lobbies and common areas of buildings around the 495 Express Lane corridor.
For more information on the 495 Express Lanes, click here.
Posted by truecreek on January 11, 2012 under The Work | Be the First to Comment
Amazing stuff, weather. This particular shoot was interrupted two different times by Mother Nature. The first time, we moved the shoot two weeks, a process begun during Shoot Day One. The first shot was actually taken during the early part of the storm. Gary was comfortably shooting from inside the building, through a pane of glass.
The second was postponed a day, after it became painfully obvious we were going to be rained out. However, we were lucky. Both decisions were right on, allowing us just enough time to get some great images for the campaign. Kudos to the entire crew and Gary for getting it done.
The talent in the first shot is a good buddy of mine, Mike Kinder. A star in the making, I think. Both shots were taken right outside the new Transurban corporate offices and will be used on the new site and in future tactics.
Posted by truecreek on under The Work | Be the First to Comment
Here are a couple of shots from the photo shoot just completed for Transurban. Gary Landsman, the photographer, spent the better part of three days shooting in a variety of locations. Some very nice, colorful art that will work well for us throughout the year.
Gary is one of the better shooters I’ve worked with. You can check out his work here. All rights reserved.
The 495 Express Lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here.
Posted by truecreek on under The Work | Be the First to Comment
New work. Here is the cover and the back panel from the Introductory Brochure we just completed for Transurban. Rebecca, a long-standing member of The Creekbed, has written some amazing and compelling headlines for us. The clean art direction was the handiwork of Glenn and Chris. We’ll be taking this direction even further as we go through the year.
The lanes will be completed in late 2012, so there will be more on this site as the year progresses. Check out Transurban’s new site here
Posted by truecreek on January 10, 2012 under The Work | Read the First Comment
Over the past few months, we’ve been working hard for our newest client, Transurban. The company will serve as concessionaire and long-term operator of the 495 Express Lanes.
The public-private partnership with Virginia will deliver the most significant package of improvements to the Capital Beltway in a generation – providing congestion relief and new travel choices to one of our busiest roadways.
Transurban will be operating the road upon completion.
To help the client reach their audience, we’ll be handling media planning, placement and reconciliation. We will also provide creative services for the client, including radio, print, online, out-of-home and more.
Over the next few days, I’ll be posting work that we have completed on their behalf.
The lanes will be completed in late 2012, so there will be much more to come. You can also check out the site here.
Here are two of the introductory posters we just completed:
Posted by truecreek on December 13, 2011 under Opinions. Everyone has them., The Work | Be the First to Comment
Another nice piece of work from Chris Elmore, a very talented art director that I’ve worked with for years. He recently won a contest to design a poster for Swedish House Mafia’s sold out show at The Garden in NYC. Good stuff.
Posted by truecreek on December 3, 2011 under The Work | Be the First to Comment
One of my favorite art directors just completed a project for The Salty Rim Grill in St. Petersburg. Logo and menu, from what I have seen so far. Nice work from Chris Elmore. You think they serve margaritas?
Posted by truecreek on May 13, 2011 under The Work | Be the First to Comment
Posted by truecreek on April 26, 2011 under The Work | Be the First to Comment
Posted by truecreek on March 23, 2011 under The Work | Be the First to Comment
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Posted by truecreek on February 1, 2011 under The Work | Be the First to Comment
From back in the day. A nice, simple layout from Aaron Riney, for our client, Cox Communications. The headline was written by my all-time favorite, Mike Matson.
4Mbps was like workin’ with jet fuel back then.
Posted by truecreek on under The Work | Be the First to Comment
At True Creek, we are into big ideas. The Creekbed draws from the brightest, most creative minds in the industry today; people who have shaped brands like Intel, Apple, Nissan, Best Buy, Volkswagen, Cox, Comcast, NASA – and many local and regional names that are big fish in a smaller pond.
We offer our clients a wide variety of services: Media Planning, Placement and Reconciliation, Television and Radio Production, Newspaper, Four-Color Magazine, Collateral Materials, Direct Mail, Promotional Merchandise, Point-of-Purchase, Outdoor and Out-of-Home, Logo Design and Corporate Identity/Graphic Standards.
Our agency is based in Oakton, VA, which is just outside the Capital Beltway in Washington, D.C.
Please take a moment to tour the site. Afterwards, let’s talk about how we might be able to help you. 703-281-2165. Or send a note: joseph@truecreek.com.
Posted by truecreek on January 25, 2011 under The Work | Be the First to Comment
Poster artwork for our newest internal campaign for Suddenlink. Think As One.
Posted by truecreek on August 4, 2010 under The Work | Be the First to Comment
Posted by truecreek on July 20, 2010 under The Work | Be the First to Comment
Another version of the sting banners created for Fortress Technologies. The banner is designed to unroll at 50%, for table top use as well.
Posted by truecreek on July 7, 2010 under The Work | Be the First to Comment
Posted by truecreek on February 3, 2010 under The Work | Be the First to Comment
Delivered in a small and rugged form factor with its size, weight and power specifically tailored for vehicles, the Fortress ES820 provides industry leading radio range. It’s an amazing piece of equipment. This is the latest in 4/C print work produced by True Creek for Fortress Technologies.
Posted by truecreek on January 5, 2010 under The Work | Be the First to Comment
I love headlines. We just completed a campaign for Comcast touting their new 50/10 Internet product. The campaign is to run in the Atlanta Journal Constitution for 11 consecutive weeks, starting next week.
You have to appreciate just how impactful these ads will be with their big and bold copy running across the bottom of the page. Simple and clean look, with essentially nothing but a great headline to drag you in.
To me, a print ad should entice and entertain, not educate. There will be more than enough time to do that later after I call you or hit your site.
Check ‘em out.
