SDFCU MORTGAGE CAMPAIGN

Posted by truecreek on April 28, 2016 under Opinions. Everyone has them. | Be the First to Comment

New mortgage campaign for our client, the State Department Federal Credit Union.  These are oversized window posters.

SDFCU Mortgage Campaign Posters 22 x 50 MECH_Page_1 SDFCU Mortgage Campaign Posters 22 x 50 MECH_Page_2 SDFCU Mortgage Campaign Posters 22 x 50 MECH_Page_3 SDFCU Mortgage Campaign Posters 22 x 50 MECH_Page_4

Always on the Cutting Edge of Design.

Posted by truecreek on January 14, 2014 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Coke has just released a new special edition of mini-bottles for the World Cup, which will be hosted by Brazil over the summer.    The bottles also have an interactive capability, which is something I will have to see to believe.

You have to give credit to Coke.  They just always seem to be on the cutting edge of design.  Beautiful stuff.

More about the project here.

coke bottles

 

 

MSNBC Makes a Very Good Move.

Posted by Joseph Young on August 19, 2013 under Opinions. Everyone has them. | Be the First to Comment

MSNBC makes a very good move.  I never did understand the repeat of the Chris Matthew’s show at 7pm.  Ed works in the 5PM spot and now that Matthew’s will be live, it should be a nice lead in for Chris Hayes.   

I am sorry to see that Hayes is having some challenges with his numbers.  He’s a pretty smart guy that’s worth listening to.

More here.

msnbc_network_logo

 

 

 

 

 

 

2014 Corvette Stingray. Watch for Sales Records.

Posted by Joseph Young on under Opinions. Everyone has them. | Be the First to Comment

I’m going to stick my proverbial neck out and say that the new 2014 Chevy Corvette Stingray is going to just smoke all the sales projections for the car.  It’s exactly what GM needs right now.

The price is fine for entry and even with all the bells and whistles, the Vette is still in the ballpark.

This is a lot of car for a reasonable amount of money. 

I think the car deserves its Stingray badge.  The exterior is more aggressive in tone, with a bit of an edge.  From what I have seen, the interior will just blow you away.  I can also tell you from personal experience that if the seats are now considered “World class,” we’re in for a real treat, because that’s been the weak link in our C6.

The F-1 approach to the driver’s ‘compartment’ was a very nice upgrade.  The ergonomics are much better than previous designs.

Let’s hope they have a couple of cool colors that they will only offer for one or two years.

Drop in to your local dealer sometime in the next few weeks.  They should start arriving any time now.  I hope.

Daniel Acker | Bloomberg | Getty Images

Daniel Acker | Bloomberg | Getty Images

 

Bud’s the Leader in the ER

Posted by Joseph Young on August 15, 2013 under Opinions. Everyone has them. | Be the First to Comment

Budweiser is the top brand for those who visit the ER, with 15 percent of the market!  Now that’s a claim to fame.  The comment, “Some products are marketed to certain groups of people in our society,” really says it all. 

More here.

Another Brand Issue in the State of Florida.

Posted by truecreek on February 5, 2013 under Opinions. Everyone has them. | Be the First to Comment

Just when you think you have designed something cool…something that will resonate with the masses.  You step in it.  You have to wonder if this logo design was tested at all.

Glad they registered it.

Read the full story here.

1B5877803-130205_Florida_Logo.streams_desktop_small

Express Lane E-ZPass Transponders Selling Briskly.

Posted by truecreek on October 22, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Nothing better than a third party endorsement of the effectiveness of the campaign. 

Read about it here.

 Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

Washington Post Gatefold Production.

Posted by truecreek on October 19, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

From a recent press check at the Washington Post’s Springfield Production facility.  Incredible place.  It’s amazing to see all four presses running full speed.  You adjust everything on the fly, yanking papers out as you make the revisions.  After we got one of the presses spot on, those settings were applied to the other three.

Then the Post printed 750,000 copies of our Gatefold.  Essentially, it’s two and a half pages of space, which was just enough to communicate everything we needed to say.  Another one is scheduled for this Sunday.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

495 Express Lanes Large Format Banners at Tysons Corner.

Posted by truecreek on under Opinions. Everyone has them., The Work | Read the First Comment

These are just two of the large format pillowcase banners located at Tysons Corner.  We have a total of 9 hanging in the mall, along with 220 feet of soffit, 11 elevators, 32 backlit duratrans and several floor graphics.  Tysons Corner is our ground zero, with several new exits and entrances to the lanes adjacent to the mall.

The mall campaign speaks to the various types of users of the lanes.  We used much of the original photography shot by Gary Landsman earlier this year.  The colors are just so vibrant and the production of all of the elements is top notch. 

It’s safe to say the entire campaign is going to make an impact at the mall this holiday season.  Looks like Santa has a little competition on his hands!

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

Homepage Takeover of The Washington Post.

Posted by truecreek on October 9, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Another in a wide variety of tactics that we are using to reach the Washington D.C. DMA on behalf of our client, Transurban.  This is a screenshot of our Home Page takeover from today.  The official term is OPA pushdown. 

After just a few hours, it seems like the digital portion of the campaign is working very well.  Over the next few weeks, there will be much more to come.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

495 Express Lanes Washington Post Gatefold.

Posted by truecreek on October 8, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

This is the first of three insertions of the Gatefold in the Washington Post.  This execution wraps around the Main News section of the paper, reaching over a million people in one fell swoop.  Lot of information here, but education is a big part of the game for this client.  Took about two weeks to finalize the layouts, but I think it came out great.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

Now THIS is a Truckside.

Posted by truecreek on September 30, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Spent a little less than an hour with the boys from All Over Media, watching them install the first of 62 trucksides for the 495 Express Lanes campaign.  Four panels of adhesive vinyl on both sides of the trucks.  Two for the back and two for the overcab area.  The installation was flawless, with the entire truck finished in about 40 minutes.  And this is one of the big ones.

The production values of this tactic of the campaign are over the top.  Over the next 12 weeks, these trucks will carry our message throughout the Northern Virginia area, along all of the major interstates and regional highways. 

Exactly where we need to be.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

The Dark Knight Rises. Here We Go.

Posted by truecreek on July 12, 2012 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Another fantastic Dark Knight is right around the corner.  Will set records, I’m sure.

 

The Browser You Loved to Hate. Introducing the New IE.

Posted by truecreek on March 20, 2012 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Very cool new site from Microsoft.  Self-effacing copy can often do the trick.  Surprises you in a way that keeps you intrigued.  Check out the graphs.  Nice design, overall.

The Browser You Loved to Hate.

New iPad Pricing Model.

Posted by truecreek on March 7, 2012 under Opinions. Everyone has them. | Be the First to Comment

What do you think about the pricing of the new iPad?  Very aggressive move to the upside, IMHO.  I’m sure the early adopters won’t push back too hard, but the second tier customer might just need a decent incentive to make the purchase decision.

Shame On You, Carnival.

Posted by truecreek on March 2, 2012 under Opinions. Everyone has them. | Read the First Comment

You have to be kidding me.  Here you have passengers who have just disembarked from a hellish three-days adrift in the Indian Ocean.  After fearing for their lives due to the ravages of an uncontrollable fire, they had to endure an environment that I’m sure was just lovely.   No AC.  No electrical power.  And the toilets were overflowing.  Must have been a dream vacation on the high seas.

With just a little bit of effort, Carnival/Costa could have assembled a small army of people whose sole responsibility would have been to help passengers with their luggage once they reached dry land.  No biggie, right?

Instead, they had to schlep all their own luggage around.

Just a little help at the dock could have gone a very long way.  Shame on you, Carnival.

Elmore’s Been Busy.

Posted by truecreek on December 13, 2011 under Opinions. Everyone has them., The Work | Be the First to Comment

Another nice piece of work from Chris Elmore, a very talented art director that I’ve worked with for years.  He recently won a contest to design a poster for Swedish House Mafia’s sold out show at The Garden in NYC.  Good stuff.

 

 

World’s Most LIKED Brands, from CNBC.

Posted by truecreek on December 12, 2011 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

This really brings home the new online world we live in, doesn’t it?  First time in all my years of doing this that a have actually seen this type of list using LIKE from Facebook as the selection dataFrom CNBC. 

The UnHate campaign from Benneton.

Posted by truecreek on November 17, 2011 under Opinions. Everyone has them. | Be the First to Comment

The always controversial Benneton has done it again with a series of posters entitled UnHate.  The concept is one that I can embrace as a marketer and the truth is, the imagery is just amazing.  While some folks may find this to be a bit tawdry, it is some compelling work.  See it all here.

Ben & Jerry’s Tribute to Schweddy Balls.

Posted by truecreek on September 27, 2011 under Opinions. Everyone has them. | Be the First to Comment

One of my all-time favorite skits on SNL was Alec Baldwin’s ‘Schweddy Balls.”  If you haven’t seen it yet, check it out here.

But should Ben & Jerry’s actually crafted an ice cream under the moniker?  Don’t know if I’ll be rushing out for that flavor, but I have to admit I did ask my wife to check for it last night at the grocery store….

The whole thing has prompted a group to ask people to boycott Ben & Jerry’s.  Fox News has been all over it and of course, NPR just appreciates the recognition.

Even CNN had a poll.  Looks like a ‘split.’

 

Top Ad Campaigns of the 20th Century.

Posted by truecreek on September 13, 2011 under Opinions. Everyone has them. | Be the First to Comment

When you look at some of these, it’s just amazing to see the change in art direction over the years.  Back in the day, copy seemed to be what drove everything.  Then, as time went on, we started leading with visuals and copy was sent to the background.

I have always felt that copy needs to lead the way, with the headline enticing the reader to want more. Most of these campaigns relied on a spectacular headline. 

That being said, the Absolut campaign has just been incredible, with some of the most compelling and imaginative imagery ever used in the business.

Another wonderful slideshow, from Ad Age and CNBC.

 

 

The Top Ad Icons of the 20th Century.

Posted by truecreek on under Opinions. Everyone has them. | Be the First to Comment

When looking through this, I couldn’t believe that the Michelin Man was first introduced in 1898.  Bibendum, his real name, is mute.  So that’s why the poor guy never says anything.  At least Michelin saves on the VO. 

Some great ones in this slideshow.  From Ad Age and CNBC.

 

 

I can’t wait. Rise of the Planet of the Apes.

Posted by truecreek on August 2, 2011 under Opinions. Everyone has them. | Be the First to Comment

I think this could be the biggest hit of the summer.  Rise of the Planet of the Apes.  The production and CG is incredible.  Light years advancement in facial recognition. Amazing.

Following up the record-setting Captain America, this is going to be a whale of a weekend at the box office.

Official site here.

Box office update: ‘Rise of the Planet of the Apes’ thrashes expectations, earns $19.8 million on Friday

 

 

 

TV Pitchman Indicted. What Responsiblities Do TV Networks Have?

Posted by truecreek on June 24, 2011 under Opinions. Everyone has them. | Be the First to Comment

For years, Don Lapre offered up a too good to be true story about how we would all be mega-millionaires if we only followed his advice.  Just send him some money now and he would be more than happy to tell us all of his secrets to making it big.

Now the government says 220,000 people were defrauded by this guy, to the tune of at least $532 million. Lapre used broadcast and cable television to get his fraudulent message across.

My question is:  what is the responsibility of the TV networks here? I’m sure he’s screwed them out of some money as well, but do they even bother to do any kind of due diligence before accepting advertising such as his?  What about a few weeks in, when everyone had seen the spots?  Didn’t any network executive say to themselves “Is this guy for real?” How about when SNL did a sketch about him?  Nothing?

I guess one could make an argument that he would not have been able to succeed in his scam without the networks lack of concern, so are they part of the problem?

 

When I was with CBS Radio, I couldn’t even run a spot for a costume contest on Halloween without having everything delineated in writing by the advertiser.  You would think that the networks would have some sort of policy in place to assure that these snake oil salesmen don’t use their spot inventory to commit fraud.

Does it show contempt for one’s audience when the broadcaster doesn’t seem to care that the advertiser is shilling for something that is just too good to be true?  Is it more important to get the business and close the deal than to protect the financial interests of your viewers?

My guess is that the networks will probably say ‘we will offer our support in any way we can’ when it comes to finding this guy and putting him in jail for good.  But the truth is, had they been a little more skeptical early on in the game, the scam might not have succeeded at all.  And 220,000 of their viewers would have a few more bucks in their wallets.


Kroon Hall at Yale University. An Award-Winner.

Posted by truecreek on June 8, 2011 under Opinions. Everyone has them. | Be the First to Comment

I don’t normally comment on architectural design, but Kroon Hall at Yale University is just something special and deserves some thoughts.

A net-zero building, it’s one of the finest pieces of architecture I have seen in the U.S. in a long time.  It has solar panels, a geothermal energy system and was manufactured with more recycled materials than I would want to list here. They even use water from a pond to flush toilets.  Now that’s design.

Complete article here: