A steady flow of thoughts about advertising
and marketing from True Creek.
Posted by truecreek on March 2, 2010 under Opinions. Everyone has them. | 
Be the First to Comment
From Nielsen.
In a demographic view of social networking activity on mobile devices, women were found do use their phones to “tweet” and “friend” 10% more than men. And while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.
Posted by truecreek on January 29, 2010 under Opinions. Everyone has them. | Be the First to Comment
My clients know this very well by now. I love cinema advertising and think it is a great place for them to advertise. There are over 125 new movies scheduled for release between now and the end of 2010. Movies from directors like Martin Scorsese, Tim Burton, Oliver Stone, Jon Favreau, Ridley Scott, M. Night Shyamalan, Tony Scott, The Coen brothers and you guessed it: Sly Stallone.
Then, you have Marmaduke. Releases 6/4, starring Jeremy Piven, Ron Perlman and Amanda Seyfried.
Posted by truecreek on January 26, 2010 under Opinions. Everyone has them. | Be the First to Comment
Very interesting research from the University of Alabama at Birmingham. It’s a hot topic of discussion here at True Creek, for sure. The premise was also the theme for a recent episode of ‘Modern Family’ on ABC.
By Margaret Shapiro
We’ve heard about the gender divide in knowledge and use of technology. It seems the gap may start with the simplest of technologies — cellphones — and at a fairly young age — middle school.
For a study published in December in the journal New Media and Society, University of Alabama at Birmingham sociologist Shelia Cotten asked nearly 1,000 middle school students to rate the different ways they used their cellphones.
The results showed boys much more than girls used their phones to play games, share photos and videos, listen to music and send e-mails. Girls tended to use their phones primarily for talking and or text messaging.
To the researchers’ surprise, the boys used the phones for talking and texting just as much as the girls — in other words, they didn’t use the “complicated features” instead of socializing, but in addition to it. “We would’ve expected that girls would use cellphones for talking and texting because females are socialized to communicate more with others than males,” said Cotten in an online video presentation of her research, “but there were no differences.”
“By these study results, we aren’t saying that parents should buy phones with fewer features for girls,” she said. “But it does point out how much more needs to be done to teach girls” about technology. “Females traditionally have perceived themselves as less skilled in terms of technology, especially with regard to computers.”
Cotten said that 60 to 70 percent of middle school kids report owning a cellphone.
Posted by truecreek on January 25, 2010 under Opinions. Everyone has them. | Be the First to Comment
By Olga Kharif
Jan. 22 (Bloomberg) — Clear Channel Communications Inc., the largest U.S. radio broadcaster, said it may be interested in signing shock jock Howard Stern, whose five-year contract at Sirius XM Radio Inc. expires at the end of 2010.
The company’s interest hinges on whether Stern would be willing to work “within the limitations” of free over-the-air radio, said John Hogan, chief executive officer of the radio division of San Antonio-based Clear Channel.
“We clearly have both the willingness and the financial wherewithal to consider high-profile talent,” Hogan said in an e-mailed statement. “We would be the most logical company for him to optimize his exposure and financial return.”
Sirius XM, which averted bankruptcy last year after John Malone’s Liberty Media Corp. bought a 40 percent stake in exchange for $530 million in loans, may not be able to afford to renew the radio talk-show host’s existing contract, worth $500 million, said Tuna Amobi, an analyst at Standard & Poor’s.
Hogan’s remarks represent one of the first public expressions of interest after Stern, 56, said on air yesterday that he’s fielding calls from companies that want to hire him.
“Even if (a new contract) were half of what it was before, it would still be a major financial burden for Sirius,” Amobi said. “It’s a totally different game.”