True Creek Wins Commonwealth Best in Show with 495 Express Lanes Team

Posted by Joseph Young on May 20, 2013 under More Dam News | Be the First to Comment

Last week, the Virginia Public Relations Awards were handed out in Richmond.

PRSA Richmond awarded the Commonwealth Best in Show to Transurban-Fluor, O’Keeffe & Co. and True Creek Inc., for strategies for their educational marketing program for the 495 Express Lanes — the high occupancy toll lanes on the Virginia side of the Capital Beltway.

True Creek a Finalist for American Business Awards

Posted by Joseph Young on under More Dam News | Be the First to Comment

It’s Spring Awards season.  True Creek is a Finalist for a couple of American Business Awards.  The two categories are Marketing Campaign of the Year for Transportation and Best Brand Experience Event.

The final placements of Gold, Silver and Bronze winners will be announced at the 2013 Awards Banquet, which will be in the Windy City, June 17th.

New 4/C Print for the 495 Express Lanes. Kathy This Time.

Posted by Joseph Young on May 1, 2013 under The Work | Be the First to Comment

The campaign in print continues with Kathy.  This user is taking one of the more popular routes on the 495 Express Lanes.  Print ads are running in the Washington Post and a whole bunch of local papers through the Washington Suburban Press.

It’s a nice, cohesive and smart campaign, if I may say so myself.  

Kathy rides The 495 Express Lanes

Kathy rides The 495 Express Lanes