New 4/C Print for the 495 Express Lanes.

Posted by truecreek on February 5, 2013 under The Work | Be the First to Comment

Couple of new executions for the 495 Express Lanes.  As you can see from the body copy, all we ask is that you try the lanes.  Once you have, over 70% of you are going to use them again and again.  Plus, you’re going to tell a friend, or two.

The comments the client is receiving through Twitter, online, emails and the like have been outstanding.  People are really just loving their experience on the lanes.  Many of them credit the lanes with dramatically changing their lives.  Really.

20 minutes offHooked

Another Brand Issue in the State of Florida.

Posted by truecreek on under Opinions. Everyone has them. | Be the First to Comment

Just when you think you have designed something cool…something that will resonate with the masses.  You step in it.  You have to wonder if this logo design was tested at all.

Glad they registered it.

Read the full story here.