Another in a wide variety of tactics that we are using to reach the Washington D.C. DMA on behalf of our client, Transurban. This is a screenshot of our Home Page takeover from today. The official term is OPA pushdown.
After just a few hours, it seems like the digital portion of the campaign is working very well. Over the next few weeks, there will be much more to come.
Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway. Check out 495 Express Lanes for more information.