Homepage Takeover of The Washington Post.

Posted by truecreek on October 9, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Another in a wide variety of tactics that we are using to reach the Washington D.C. DMA on behalf of our client, Transurban.  This is a screenshot of our Home Page takeover from today.  The official term is OPA pushdown. 

After just a few hours, it seems like the digital portion of the campaign is working very well.  Over the next few weeks, there will be much more to come.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.


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