Express Lane E-ZPass Transponders Selling Briskly.

Posted by truecreek on October 22, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Nothing better than a third party endorsement of the effectiveness of the campaign. 

Read about it here.

 Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

Washington Post Gatefold Production.

Posted by truecreek on October 19, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

From a recent press check at the Washington Post’s Springfield Production facility.  Incredible place.  It’s amazing to see all four presses running full speed.  You adjust everything on the fly, yanking papers out as you make the revisions.  After we got one of the presses spot on, those settings were applied to the other three.

Then the Post printed 750,000 copies of our Gatefold.  Essentially, it’s two and a half pages of space, which was just enough to communicate everything we needed to say.  Another one is scheduled for this Sunday.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

495 Express Lanes Large Format Banners at Tysons Corner.

Posted by truecreek on under Opinions. Everyone has them., The Work | Read the First Comment

These are just two of the large format pillowcase banners located at Tysons Corner.  We have a total of 9 hanging in the mall, along with 220 feet of soffit, 11 elevators, 32 backlit duratrans and several floor graphics.  Tysons Corner is our ground zero, with several new exits and entrances to the lanes adjacent to the mall.

The mall campaign speaks to the various types of users of the lanes.  We used much of the original photography shot by Gary Landsman earlier this year.  The colors are just so vibrant and the production of all of the elements is top notch. 

It’s safe to say the entire campaign is going to make an impact at the mall this holiday season.  Looks like Santa has a little competition on his hands!

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

Homepage Takeover of The Washington Post.

Posted by truecreek on October 9, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

Another in a wide variety of tactics that we are using to reach the Washington D.C. DMA on behalf of our client, Transurban.  This is a screenshot of our Home Page takeover from today.  The official term is OPA pushdown. 

After just a few hours, it seems like the digital portion of the campaign is working very well.  Over the next few weeks, there will be much more to come.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.

 

495 Express Lanes Washington Post Gatefold.

Posted by truecreek on October 8, 2012 under Opinions. Everyone has them., The Work | Be the First to Comment

This is the first of three insertions of the Gatefold in the Washington Post.  This execution wraps around the Main News section of the paper, reaching over a million people in one fell swoop.  Lot of information here, but education is a big part of the game for this client.  Took about two weeks to finalize the layouts, but I think it came out great.

Get ready for a faster, more predictable trip. The 495 Express Lanes open soon, giving you a new choice for faster travel on the Capital Beltway.  Check out 495 Express Lanes for more information.