Over the past few months, we’ve been working hard for our newest client, Transurban. The company will serve as concessionaire and long-term operator of the 495 Express Lanes.
The public-private partnership with Virginia will deliver the most significant package of improvements to the Capital Beltway in a generation – providing congestion relief and new travel choices to one of our busiest roadways.
Transurban will be operating the road upon completion.
To help the client reach their audience, we’ll be handling media planning, placement and reconciliation. We will also provide creative services for the client, including radio, print, online, out-of-home and more.
Over the next few days, I’ll be posting work that we have completed on their behalf.
The lanes will be completed in late 2012, so there will be much more to come. You can also check out the site here.
Here are two of the introductory posters we just completed: