One of my all-time favorite skits on SNL was Alec Baldwin’s ‘Schweddy Balls.” If you haven’t seen it yet, check it out here.
But should Ben & Jerry’s actually crafted an ice cream under the moniker? Don’t know if I’ll be rushing out for that flavor, but I have to admit I did ask my wife to check for it last night at the grocery store….
The whole thing has prompted a group to ask people to boycott Ben & Jerry’s. Fox News has been all over it and of course, NPR just appreciates the recognition.
Even CNN had a poll. Looks like a ‘split.’
When you look at some of these, it’s just amazing to see the change in art direction over the years. Back in the day, copy seemed to be what drove everything. Then, as time went on, we started leading with visuals and copy was sent to the background.
I have always felt that copy needs to lead the way, with the headline enticing the reader to want more. Most of these campaigns relied on a spectacular headline.
That being said, the Absolut campaign has just been incredible, with some of the most compelling and imaginative imagery ever used in the business.
Another wonderful slideshow, from Ad Age and CNBC.
When looking through this, I couldn’t believe that the Michelin Man was first introduced in 1898. Bibendum, his real name, is mute. So that’s why the poor guy never says anything. At least Michelin saves on the VO.
Some great ones in this slideshow. From Ad Age and CNBC.