A Great Win for NBC.

Posted by truecreek on June 7, 2011 under More Dam News | Be the First to Comment

I’ve always been a fan of the Olympics, to a point where it’s almost always recommended as a tactic for a client. Especially if there can be promotional tie-ins, merchandising and the like.  For NBC to lock up the U.S. television rights is a real coup.  It’s become their franchise.

One can only imagine how much cash was floating around that table.

NBC now will have exclusive rights to the 2014 Winter Games in Sochi, Russia, the 2016 Summer Olympics in Rio de Janeiro, as well as the 2018 Winter Games and 2020 Olympics, whose sites have not yet been chosen.

More here.



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