Is Film Dead?

Posted by truecreek on April 4, 2011 under Opinions. Everyone has them. | Be the First to Comment

I’m working on a new project right now with one of my favorite directors.¬† He’s recommending we shoot this series of commercials with the new ALEXA, from ARRI.

He’s all pumped up about the extraordinary 35 format film-style digital camera system. He insists it’s just perfect for what we’re looking to do.

The camera will give us outstanding image quality with the organic look and feel of film, but what happens afterward is what is juicing him so much.

We’ll shoot with the HD on-board recording¬† and after our shoot, we’re just going to pull out the large card we’ve recorded on and move the files right over to the Mac to edit, saving a tremendous amount of time and money in the process.

It does beg the question.  Is film dead?

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