This Might Really Be A Game Changer.

Posted by truecreek on April 28, 2011 under More Dam News | Be the First to Comment

From AP in today’s USAToday.  Could really be a game changer when it comes to how we market food to our kids.  Several agencies have introduced new guidelines.  The story here.


Posted by truecreek on April 26, 2011 under The Work | Be the First to Comment

Spurlock’s Newest: “POM Wonderful Presents: The Greatest Movie Ever Sold”

Posted by truecreek on April 25, 2011 under Opinions. Everyone has them. | Read the First Comment

Spurlock has done it again with “POM Wonderful Presents:  The Greatest Movie Ever Sold.”

As he did in “Super Size Me,”  Spurlock pulls you through the story, working hard to educate you on the nuances, verbiage and acronyms that are a critical part of the storyline. In this case, he’ decides to make a movie about product placement, financing it through product placement.  It’s just a hoot.

He gradually becomes a learned student of the process.  He makes one presentation after another to agencies and their clients, changing and adapting his pitch along the way. Finally, when he’s asked by one prospect “how much?’, he seems a bit taken aback at first.  Then he calmly spits out a fair, but low, number.

Many of the marketers he presented to seem to have been taken aback by his unpretentious nature in the meetings.  It’s was like like they were listening to their crazy brother or sister at the dinner table. You know what they are saying sounds weird, but than again….

You know he’s not trying to, but he makes more than a few of the marketers look pretty stupid in the process.  And I think that is one of the things I find most interesting about Spurlock; it’s his unpretentious nature. You just feel for the guy and know that he’s just trying to make things happen.  So what if he steps in it once in a while?

In one scene in the movie, he gets in the elevator after having pitched four or five great ideas to POM, only to be told that they would prefer another direction.  Of course, it’s the one that they have been thinking about since he last presented to them. His stuff didn’t have a chance.  How many times have we all been there?

This article from Ad Age speaks to the success Spurlock is having selling the movie.  But his success doesn’t surprise me.  He’s a great salesman. Perhaps he could offer versions of the movie as he adds more and more sponsors.  That’s how the industry would do it, right?

Read more about this in AdAge:

It’s a Media Thing.

Posted by truecreek on April 4, 2011 under Opinions. Everyone has them. | Be the First to Comment

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Is Film Dead?

Posted by truecreek on under Opinions. Everyone has them. | Be the First to Comment

I’m working on a new project right now with one of my favorite directors.  He’s recommending we shoot this series of commercials with the new ALEXA, from ARRI.

He’s all pumped up about the extraordinary 35 format film-style digital camera system. He insists it’s just perfect for what we’re looking to do.

The camera will give us outstanding image quality with the organic look and feel of film, but what happens afterward is what is juicing him so much.

We’ll shoot with the HD on-board recording  and after our shoot, we’re just going to pull out the large card we’ve recorded on and move the files right over to the Mac to edit, saving a tremendous amount of time and money in the process.

It does beg the question.  Is film dead?

More here: