Congratulations to GM. It’s All About the Product.

Posted by truecreek on November 17, 2010 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Just yesterday, General Motors announced a 31 percent increase in the amount of shares the company is going to issue in common stock for their IPO tomorrow. It very possibly could become the largest IPO in history.   This dramatic increase in issuance is due to the demand generated by the buzz associated with the offering. And it’s a buzz that is not all about just the financials.  UPDATE FROM AP:  GM’s landmark stock sale is now set to raise up to $22.7 billion, the biggest IPO in history.

I think it says a lot about the product offering. Dropping Saab, Saturn, Pontiac and Hummer has allowed the company to FOCUS their attention on their four remaining core brands:  GMC, Chevrolet, Buick and Cadillac. GMC trucks are some of the best in the world,  the Chevrolet and Buick brands are on fire and Cadillac is staying strong.

According to the company, year-to-date, combined sales of the Chevrolet Equinox, Chevrolet Camaro, Buick LaCrosse and Regal, GMC Terrain and Cadillac SRX and CTS Wagon are up 323 percent.

And today, even more good things to say.  The highly anticipated VOLT has been named Car of the Year by Motor Trend and Automobile. I’m sure Car and Driver won’t be far behind.  Without a single car having been delivered.  Now that’s confidence in a product.  Add to that, GE’s decision to buy 25,000 Volts by 2015 and you have a winner here.

The quality of the GM build today is second to none.  Factories are in the best shape ever, utilizing build and production techniques that will assure buyers of a high quality product with minimal defects.  Reliability and quality engineering is  now a part of the overall message for all the brands. Take a look at some of the new GM advertising.  Best in a long time.

So, tomorrow will be a good day, maybe even a great day, for GM.  And they deserve it.

(Chevrolet’s SS concept, from GM’s North Hollywood Design Center.)

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