Congratulations to GM. It’s All About the Product.

Posted by truecreek on November 17, 2010 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Just yesterday, General Motors announced a 31 percent increase in the amount of shares the company is going to issue in common stock for their IPO tomorrow. It very possibly could become the largest IPO in history.   This dramatic increase in issuance is due to the demand generated by the buzz associated with the offering. And it’s a buzz that is not all about just the financials.  UPDATE FROM AP:  GM’s landmark stock sale is now set to raise up to $22.7 billion, the biggest IPO in history.

I think it says a lot about the product offering. Dropping Saab, Saturn, Pontiac and Hummer has allowed the company to FOCUS their attention on their four remaining core brands:  GMC, Chevrolet, Buick and Cadillac. GMC trucks are some of the best in the world,  the Chevrolet and Buick brands are on fire and Cadillac is staying strong.

According to the company, year-to-date, combined sales of the Chevrolet Equinox, Chevrolet Camaro, Buick LaCrosse and Regal, GMC Terrain and Cadillac SRX and CTS Wagon are up 323 percent.

And today, even more good things to say.  The highly anticipated VOLT has been named Car of the Year by Motor Trend and Automobile. I’m sure Car and Driver won’t be far behind.  Without a single car having been delivered.  Now that’s confidence in a product.  Add to that, GE’s decision to buy 25,000 Volts by 2015 and you have a winner here.

The quality of the GM build today is second to none.  Factories are in the best shape ever, utilizing build and production techniques that will assure buyers of a high quality product with minimal defects.  Reliability and quality engineering is  now a part of the overall message for all the brands. Take a look at some of the new GM advertising.  Best in a long time.

So, tomorrow will be a good day, maybe even a great day, for GM.  And they deserve it.

(Chevrolet’s SS concept, from GM’s North Hollywood Design Center.)

Another Great Year Ahead for Cinema Advertising.

Posted by truecreek on November 16, 2010 under Opinions. Everyone has them. | Be the First to Comment

2011 is set up to be another exciting year at the movies. There’s guaranteed to be something for everyone with plenty of thrillers and comedies. Just throw in some romance, a little horror, lots of drama and exciting action and you have another great year in cinema.

It also looking to be the biggest year ever in 3-D.

Here are just some of the blockbusters you’ll see in 2011:

Pirates of the Caribbean: On Stranger Tides
The Hangover 2
Kung Fu Panda: The Kaboom of Doom
The Dark Fields
The Green Hornet
The Rite
Scream 4
The Green Lantern
Cars 2
X-Men First Class
Transformers 3
Harry Potter and the Deathly Hallows II
The Three Musketeers
Twilight Saga
Happy Feet 2
Mission Impossible 4
Sherlock Holmes 2

NBCU: Old Is the New Young.

Posted by truecreek on November 3, 2010 under More Dam News, Research | Be the First to Comment

By John Consoli

NBC Universal wants advertisers to know that when it comes to consumer spending based on what they see in television ads, the 55-64 demo is the new 18-34—or it’s just as important as that younger demo.

NBCU on Tuesday (Nov. 2) gave the media a sneak peek at a major presentation it will make on Thursday to its advertisers, their media agencies and Nielsen officials. The presentation will offer data showing that the adult 55-64 demo is as vibrant as younger demos in ad spending, and should be targeted (and not ignored) when television marketing plans are created.

Allen Wurtzel, president of research and media development at NBCU, presented evidence from assorted sources—including one-on-one interviews with adults in the demo—that dispel myths about how adults 55-64 respond to advertising and spend as consumers.

Wurtzel said the demo, which he’s labeled “AlphaBoomers,” “has been largely ignored by advertisers and marketers.”

“Every seven seconds someone turns 55 and once they do, they are eliminated from the highest-end Nielsen demo measurement: 25-54,” Wurtzel said. “It is the fastest-growing demo group in the country and now numbers 35 million people that account for close to $2 trillion in annual spending.”

Wurtzel said NBC research and a survey it commissioned of people in the 55-64 demo counters common perceptions that they make less of an income and spend less on advertised products; are technophobic and brand loyal, and therefore, cannot be motivated to switch brands.

“Our goal is to raise a discussion among CMOs at the various companies and to get Nielsen to begin offering ratings data for the 55-64 demo,” Wurtzel said. “They have the data. It’s just a matter of creating the software and adding staff to distribute it.”

Other findings include:

* AphaBoomers spend more on home improvement products, home furnishing, large appliances, beauty and cosmetics and casual dining than adults 18-49.

* A similar percentage of AlphaBoomers have high-definition TVs, use DVRs and broadband as adults 18-34

* 70 percent of AlphaBoomers buy at least one product a month online

* 59 percent of AlphaBoomers send text messages via their cell phones

“This is not something that is just going to affect NBCU,” Wurtzel said. “Down the road as more people leave the 25-54 demo, it will affect every network.”

More here.

Men Will Pause for a Cause, Survey Suggests.

Posted by truecreek on under More Dam News, Research | Be the First to Comment

I am not surprised at all by the results of this research. Men really do care about a lot of things that matter to all.

By Stuart Elliott

For many years, the assumption on Madison Avenue has been that cause marketing — doing well (selling products) by doing good (helping causes that matter to consumers) — plays more strongly with women than men. That may not be the case, according to a new survey.

The 2010 edition of the PR Cause survey, co-sponsored by the trade publication PR Week and Barkley, an agency in Kansas City, Mo., found that men were nearly as supportive of cause marketing campaigns as women.

Eighty-eight percent of the men questioned for the survey said they believed it was important for companies to support causes. When the question was asked last year of women, 91 percent of respondents said they agreed.

“Men do have a heart,” said Mike Swenson, president at Barkley. The agency suggested to PR Week that part of the survey be devoted to men’s views of cause marketing, he added, and the publication agreed.+

The survey, as usual, also canvassed corporate marketing executives for their opinions about cause-related promotions and advertising. Two-thirds said their companies engaged in cause marketing, versus 58 percent in the survey last year.

However, 68 percent of the marketing executives who were questioned for the survey said they had no plans to aim cause marketing efforts at men.

“It’s certainly an open door for brands that cater to men,” Mr. Swenson said.

A cause marketing program centered on breast cancer, which Barkley created for Lee Jeans, part of the VF Corporation, also has a male target audience in addition to the obvious female audience. The idea is to generate men’s help to fight a disease that affects the women in their lives.

The results of the survey showed that the economy “hasn’t affected corporate support” of cause marketing, said Erica Iacono, executive editor of PR Week in New York, owned by the Haymarket Media Group. In fact, it may have increased that support because consumers are more interested in causes after going through tough times.

“Last year, we had two clients that, while making other budget cuts, each started a new cause program,” Mr. Swenson said.