Rumors of Broadcast’s Death Greatly Exaggerated.

Posted by truecreek on October 18, 2010 under More Dam News | Be the First to Comment

By Julia Boorstin, CNBC

After years of moaning about the death of broadcast TV as viewers move online and to cable, the broadcast business is looking pretty healthy.

For one thing, advertising is back — CBS CEO Les Moonves said this week that ad rates are up 30 percent from Upfront Ad sales rates.

Considering that this year’s Upfront showed high single digit gains over last year, that’s significant progress. Second, networks have managed to secure that all important second revenue stream– retransmission fees from cable and satellite TV carriers.

More about Rumors of Broadcast’s Death Greatly Exaggerated here.

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