Jackass 3-D Opens With $50m, Setting October/Documentary records, While Red Scores $22m.

Posted by truecreek on October 18, 2010 under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Now, I’m no fan of the Jackass series of TV and films, but you just cannot argue the fact that they can get the eyeballs.  And 3-D had to help.

Jackass 3-D grossed a whopping $50 million in its debut weekend, setting several records and setting punditry tongues wagging in the process. First of all, the film bested the $48.1 million opening weekend for Scary Movie 3 in 2003, taking the October opening weekend record. Second of all, the opening figure is far and away the best opening weekend for any kind of non-fiction/documentary film in history. If you count this series as a documentary franchise (which I do), then the third entry is now the fifth-highest grossing documentary in history in just three days. It stands behind Jackass: The Movie ($64 million), Jackass Number Two ($72 million), March of the Penguins ($77 million), and Fahrenheit 9/11  ($119 million).

While the franchise has mediocre legs (part one had a 2.9x weekend-to-total multiplier in 2002 and part two had a 2.4x multiplier in 2006), thus making $100 million+ not quite a sure thing yet, there is little doubt that the film will end its domestic run as the second-highest grossing documentary/non-fiction film of all time. Still, 3-D films seem to have better legs than average (witness the useless My Soul to Take dropping just 53% in weekend two, as well as the inexplicably strong holds of Legends of the Guardians, now at $46 million), partially because they keep the bigger auditoriums for longer periods of time. If it can manage a mere 2.4x multiplier, it will in fact surpass the Michael Moore anti-Bush epic.

More here.

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