Some GREAT New Work From BBDO Atlanta for AT&T.

Posted by truecreek on July 30, 2010 under More Dam News | Be the First to Comment

Having been in the business for over 30 years, people send me work to review all the time.   Just the other day I got this great email with some of the most interesting photography I have seen in years.

It’s a new campaign from AT&T, from BBDO Atlanta. Just won a Kelly Award, from what I understand.  The campaign was voted #1 in the “America’s Favorite Magazine Ads” competition. 

Some very nice work. AD was Rich Wakefield and the photographer was Andric.   According to the AD, the hand painter was from Milan.

Back in the Day, at Paradigm Communications.

Posted by truecreek on July 20, 2010 under More Dam News | Read the First Comment

Years ago, I was an AE and new business guy for an agency in Tampa, Florida.  Paradigm Communications.

At the time, The Tampa Bay Lightning was a client.  The partners were just nuts about hockey.  All kinds of hockey.

AD was Cody Spinadel and for the life of me, I cannot remember the writer’s name, which is a shame.

More New Work for Fortress Technologies.

Posted by truecreek on under The Work | Be the First to Comment

Another version of the sting banners created for Fortress Technologies.  The banner is designed to unroll at 50%, for table top use as well.

Stella Artois Positions Its Beer as a ‘Thing of Beauty’.

Posted by truecreek on July 14, 2010 under More Dam News | Be the First to Comment

By Elena Malykhina

Stella Artois has enlisted famous photographer Bert Stern to create Vogue-like images for a U.S. campaign that depicts the finer things in life.

The campaign, created by Mother New York, positions Stella Artois as “the most premium beer in the world.” It kicks off with an ad shot by Stern, which recreates a 1960 cover of Vogue. The ad shows a man enamored with a woman who is drinking Stella Artois beer. The tagline is: “She is a thing of beauty.”

That ad will run in print and out-of-home in the U.S. for six months starting this week. Michael Ian Kaye, a creative director at Mother, said additional ads—including TV—will break during the holidays (November/December timeframe).

Kaye said the U.S. effort builds on a Stella Artois campaign currently running in the U.K. Some of that overseas creative is currently featured on the company’s Web site, which also sports the new tagline.

“‘She a thing of beauty’ came from the work we’ve done in the U.K. It’s really about a brand that has been established with a sense of luxury,” said Kaye. “We were tasked with creating a U.S. print campaign that bring that notion to life.”

The ads are also meant reflect Stella Artois’ target consumer: a more sophisticated beer drinker. Kaye said: “While, it tends to be a slightly more female base, we’re targeting both men and women who lead a certain lifestyle.”

Unconstitutionally Vague.

Posted by truecreek on under More Dam News, Opinions. Everyone has them. | Be the First to Comment

Yesterday, a federal appeals court decided that the policy of fining broadcasters for ‘indecent language and the like’ was unconstitutionally vague. The policy caused a huge issue for broadcasters because they had no way of knowing what would pass muster with the FCC, and what wouldn’t.

I have to agree with the court entirely.   Here’s copy from the actual decision by the UNITED STATES COURT OF APPEALS FOR THE SECOND CIRCUIT. Simple and too the point.

We now hold that the FCC’s policy violates the First Amendment because it is unconstitutionally vague, creating a chilling effect that goes far beyond the fleeting expletives at issue here. Thus, we grant the petition for review and vacate the FCC’s order and the indecency policy underlying it.

Some New Work for Fortress Technologies.

Posted by truecreek on July 7, 2010 under The Work | Be the First to Comment

Brilliant Move by Domino’s and CP&B. Show Us Your Pizza.

Posted by truecreek on under More Dam News | Be the First to Comment

A very, very smart move by Domino’s Pizza.  Continuing with their new, honest approach.  Also makes you wonder what the other guys do to their photography.

ANN ARBOR, Mich., July 5, 2010 /PRNewswire via COMTEX/ — Domino’s Pizza, the recognized world leader in pizza delivery, is continuing its honest, transparent way of communicating with customers by walking down a new avenue of authenticity: food photography.

In an effort to display Domino’s Inspired Pizza as authentically as possible, all Domino’s national advertising pieces will feature food photography without the fancy food artistry or fake food touch-ups.

Whether it be a commercial on TV or an advertisement in the local paper, the landmark advertising approach promises that all product shots of the Inspired Pizza have been untouched by stylists or model makers typically found on food photography shoots.

“How many times have you wondered why the products you buy don’t look as good in person as they do in TV ads?” said Russell Weiner, Domino’s Pizza chief marketing officer. “That’s because most of the time companies use artificial techniques to make their products look better than they do when served to you in person. At Domino’s, we’re proud of the way our pizza looks – and tastes – right out of the oven.”

The new approach to food photography follows the same line of transparency that began in late 2009 with the launch of the company’s “Pizza Turnaround” advertising campaign – sparking critical acclaim from media, and overwhelmingly positive consumer response to the pizza itself. The campaigns following the launch of the pizza have, in one way or another, been featured in almost every major media outlet, as well as more than 1,000 local TV affiliates.

“It’s a natural progression for us now to take this step,” Weiner continued. “If we’re going to be real and honest about the taste of the product, we want to be as authentic as possible about how it looks. And there’s nothing more mouthwatering than a Domino’s pizza straight out of the oven.”

Also part of the latest chapter in transparency is Domino’s launch of an online component called Show Us Your Pizza, inviting consumers to submit their best natural Domino’s food photography to earn one of four prizes of $500.

Customers can visit to learn about Domino’s Pizza’s “photo promise,” which prohibits any artificial manipulation of the product during shooting, among other rules. The best amateur food photographers who adhere to the photo promise might also have their shots featured in future Domino’s advertisements.