Alice’s $1 Billion Consumer Products Tea Party.

Posted by truecreek on March 5, 2010 under More Dam News | Be the First to Comment

By: Julia Boorstin

“Alice in Wonderland” opens in theaters today, accompanied by Disney’s most wide-ranging array of consumer products ever, chasing an unprecedented broad audience.

Tim Burton’s 3-D “Alice” follows the classic character years after her first visit to Wonderland, so it makes sense that Disney would go after an older audience.

So now Disney has adult women in its cross hairs: in addition to the usual range of kids toys, games and apparel, it’s licensing “Alice” for products for adults.

Disney’s going grown-up and high end.

For more on the potential Consumer Products Tea Party, check here.

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