Posted by truecreek on January 29, 2010 under Opinions. Everyone has them. | 
My clients know this very well by now. I love cinema advertising and think it is a great place for them to advertise. There are over 125 new movies scheduled for release between now and the end of 2010. Movies from directors like Martin Scorsese, Tim Burton, Oliver Stone, Jon Favreau, Ridley Scott, M. Night Shyamalan, Tony Scott, The Coen brothers and you guessed it: Sly Stallone.
Then, you have Marmaduke. Releases 6/4, starring Jeremy Piven, Ron Perlman and Amanda Seyfried.
Posted by truecreek on January 26, 2010 under More Dam News |
These statistics are holding steady.
By Lee Rainie:
In a national survey between November 30 and December 27, 2009, we find:
74% of American adults (ages 18 and older) use the Internet, a slight drop from our survey in April 2009, which did not include Spanish interviews. At that time we found that 79% of English speaking adults use the Internet.
60% of American adults use broadband connections at home, a drop that is within the margin of error from 63% in April 2009.
55% of American adults connect to the Internet wirelessly, either through a WiFi or WiMax connection via their laptops or through their handheld device like a smart phone. This figure did not change in a statistically significant way during 2009.
These data come from the Pew Research Center’s Internet & American Life Project. The most recent survey was conducted from November 30 to December 27, 2009, using landline and cell phones and including interviews in Spanish. Some 2,258 adults were interviewed and the overall sample has a margin of error of ± 2 percentage points.
Download the entire Internet, broadband and cell phone statistics survey here.
Posted by truecreek on under Opinions. Everyone has them. |
Very interesting research from the University of Alabama at Birmingham. It’s a hot topic of discussion here at True Creek, for sure. The premise was also the theme for a recent episode of ‘Modern Family’ on ABC.
By Margaret Shapiro
We’ve heard about the gender divide in knowledge and use of technology. It seems the gap may start with the simplest of technologies — cellphones — and at a fairly young age — middle school.
For a study published in December in the journal New Media and Society, University of Alabama at Birmingham sociologist Shelia Cotten asked nearly 1,000 middle school students to rate the different ways they used their cellphones.
The results showed boys much more than girls used their phones to play games, share photos and videos, listen to music and send e-mails. Girls tended to use their phones primarily for talking and or text messaging.
To the researchers’ surprise, the boys used the phones for talking and texting just as much as the girls — in other words, they didn’t use the “complicated features” instead of socializing, but in addition to it. “We would’ve expected that girls would use cellphones for talking and texting because females are socialized to communicate more with others than males,” said Cotten in an online video presentation of her research, “but there were no differences.”
“By these study results, we aren’t saying that parents should buy phones with fewer features for girls,” she said. “But it does point out how much more needs to be done to teach girls” about technology. “Females traditionally have perceived themselves as less skilled in terms of technology, especially with regard to computers.”
Cotten said that 60 to 70 percent of middle school kids report owning a cellphone.
More about Boys vs. Girls on Cellphones here.
Posted by truecreek on January 25, 2010 under More Dam News |
By Brian Stelter
Among those closely watching the Supreme Court ruling last week that loosened restrictions on corporate campaign spending were local television stations, which now hope for a windfall.
Media of all kinds may benefit from the decision, which promises to let more political advertising money be poured into the system. Most of that money finds its way to television, and in particular, local stations in battleground states.
“It’s a big opportunity” for stations, said Steve Lanzano, the president of the Television Bureau of Advertising.
Under the Supreme Court decision, corporations and unions will be free to spend money on attack ads in ways that were previously banned. “This takes an already bulked-up, well-funded election and puts it on steroids,” said Evan Tracey, the chief operating officer of the Campaign Media Analysis Group, a division of TNS Media Intelligence.
In the supply-and-demand marketplace of advertising, “it’s going to drive up rates” for local stations, he said. “There’s going to be a lot of people fighting over the same inventory.”
In part for that reason, he expects more money will flow to radio and local cable operators.
Election advertising is especially critical this year, given the beating that local stations have taken in the downturn. Exacerbating the economic pressures, the lack of political ad dollars last year meant that many stations experienced 30 percent declines in ad revenue, according to the Television Bureau of Advertising.
More about Court Ruling Invites a Boom in Political Ads here.
