Survey: TV More Popular Than Internet for Entertainment.

Posted by truecreek on December 16, 2009 under More Dam News, Research | Be the First to Comment

By David Lieberman, Associated Press

The Internet and tech toys get the headlines. But the vast majority of Americans still turn to their familiar televisions, radios, and CDs when they want to be informed and entertained, according a consumer tracking survey released Tuesday by the NPD Group.


“There’s a perception that families spending time in front of a glowing TV hearth has been replaced by glowing laptop or iPod displays,” NPD analyst Russ Cupnick says in a release. While true for some, “TV remains the top entertainment choice by far in the United States.”

More than 80% of the country watches an average of 10 hours a week of non-movie TV programming, according to the online survey of 10,281 people in August, weighted to reflect the general population.

After that:

78% said that they listened to music on a traditional AM/FM radio sometime during the prior week.
* 70% sent an instant message or e-mail.
* 60% listened to music on a CD.
* And 58% watched a movie on TV, not including pay-per-view or video-on-demand.

But the survey found that online is becoming an increasingly important part of the mix. Some 47% of the respondants visited a social networking site the prior week.

Read the entire survey, entitled “TV More Popular Than Internet for Entertainment” here.

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