Panera: an America’s Hottest Brands Case Study.

Posted by truecreek on December 14, 2009 under More Dam News | Be the First to Comment

By Emily Bryson York, AdAge

Not everyone wants a value meal. And not everyone is unemployed. These insights informed an impressive year at Panera Bread Co., in which the chain outperformed much of the fast-casual category. To do so, the chain focused on quality, innovation and marketing.

“A bunch of folks have been cutting quality to cut price to go after the marginal customer,” said Exec VP-Chief Operating Officer Rick Vanzura, who added that Panera donates about $100 million in bread each year. “We said a better strategy that addresses a bigger group of people is providing better value.”

More about Panera: an America’s Hottest Brands Case Study here.

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