Burt Launches Analytics Tool for Creatives.

Posted by truecreek on December 10, 2009 under More Dam News | Be the First to Comment

If this software works well, it could really improve the creative process for digital media.

From Creativity.

Burt, a software development company that sprang from Crispin Porter + Bogusky Europe, has released its digital media analytics product, Rich.

Rich is aimed squarely at agency creatives and is designed as a streamlined, accessible – and free- tool for measuring the success of online campaigns.

iStock_000009082558SmallBurt was co-founded by Gustav von Sydow and Gustav Martner of Daddy, which was acquired by CP+B this year. von Sydow was a planner at Daddy and is now working at Burt full-time; Martner is still ECD of CP+B Europe. As agency types, they say they have a greater understanding of the specific needs of creatives when it comes to these sort of tools.

Burt is making Rich available to agencies for free and, starting in January, will offer premium services like media quality audits and pre-testing for a fee.

Read more about Burt Unit Launches Analytics Tool for Creatives here.

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