The Rise of the Real Mom. An AA Whitepaper.

Posted by truecreek on December 7, 2009 under More Dam News | Be the First to Comment

Real moms still have unmet needs—as women and mothers. Boston Consulting Group estimates that women control $4.3 trillion of the $5.9 trillion in U.S. consumer spending, or 73% of household spending.

Mother with baby.

To reach this demographic, marketers need not just to communicate that the goods and services they offer are practical and convenient; they also need to make real moms feel confident and in charge.

Marketers should empower these female consumers to delegate to others (spouses, children,brands) so they can have more time to be who they want to be—at home, at work and on their own.

And marketers have to use new ways to reach a population that rarely has time to sit down to read or watch or enjoy something without simultaneously doing something else.

Read the entire report about marketing to moms here.

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