Holiday Shoppers Say Some Retailers are Out of Line.

Posted by truecreek on November 24, 2009 under More Dam News, Research | Be the First to Comment

From Consumer Reports:

Bell ringers, perfume sprayers and the steady drumbeat of holiday music may be annoying to some shoppers. But what really brings out their grinchier instincts are stores that fail to open all the checkout lanes and then use pushy retail tactics when shoppers finally make it to the cash register.

Customers don’t like being pressured to open store credit cards or being asked for personal information. And they really object to being hounded to buy extended warranties, according to a nationally representative survey by the Consumer Reports National Research Center.

The survey was conducted as part of Consumer Reports’ annual “Dear Shopper” campaign that highlights holiday gotchas and shopping traps. This year Consumer Reports had an assist from its sister Web site, Consumerist, which collected a list of annoyances from its readers.

Back Off

When the list was taken to the public at large, those surveyed were in agreement. Here are the top gripes about retail practices:

* 72% Stores that don’t open all the checkout lanes;

* 68% Fake “sales”. If something is always 20% off, it’s not on sale;

* 67% Coupons that exclude almost everything in the store;

* 62% Being hounded with the extended warranty sales pitch;

* 58% Cashiers that ask for your phone number or other personal information;

* 56% In-store prices that do not match the same company’s on-line prices;

“Consumers have told us that they just want a hassle-free and convenient shopping experience,” said Jim Guest, president and CEO of Consumers Union. “We really hope this list of holiday annoyances is a wake-up call for the retail industry.”

When we asked shoppers about the number one non-retail practice that made them grumpy almost a third said the crowds (29%) followed by difficulty parking (28%), sales people spraying perfume (16%) and bell ringers outside stores (13%). Surprisingly, few folks are annoyed by that holiday music—only three percent said that was their top pet peeve. Fa-la-la-la-la indeed.

More here.

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