U.S. Consumers Show Permanent Changes Linked to the Economic Downturn.

Posted by truecreek on September 25, 2009 under Opinions. Everyone has them., Research | Be the First to Comment

In a follow up to one of my earlier posts, research conducted by Hart Research Associates for Citi has shown that consumers in the U.S. have made what they are calling “permanent spending and savings changes” as a result of the current recession.

According to a tidbit in today’s edition of the USA Today, 63% percent of the people contacted by Hart stated emphatically that the way they handle their personal finances has been changed forever and only 29% plan on going back to the old way of doing things.

If this research proves out to be prophetic, and I believe it will, all marketers will have to hope they can get a piece of what will be a much smaller pie.

http://truecreek.com/2009/07/29/what-will-this-recession-teach-us/

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