Yahoo Unveils Rebranding Campaign.

Posted by truecreek on September 23, 2009 under More Dam News | Be the First to Comment

By Mark Walsh

As expected, Yahoo Tuesday formally unveiled its new global brand campaign centered on the theme of catering to all aspects of consumers’ online lives and carrying the tag line “It’s You.”

The ambitious marketing effort, announced at IAB Mixx Conference and Expo and aimed at breathing new life into the Web portal’s image, will launch in the U.S. on Sept. 28 and in the U.K. and India on Oct. 5 before rolling out to other countries in 2010 including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.

“We want to celebrate the (Yahoo) brand once again in the marketplace,” Elisa Steele, Yahoo’s executive vice president and chief marketing officer, told a packed room at the IAB conference in introducing the company’s new ad campaign tabbed at more than $100 million and expected to run through next year.


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