Orphaned Tweets: When People Sign Up for Twitter, Post Once, Then Never Return.

Posted by truecreek on September 9, 2009 under More Dam News | Read the First Comment

By John Swansburg and Jeremy Singer

After examining some 300,000 Twitter accounts, a Harvard Business School professor reported last week that 10 percent of the service’s users account for more than 90 percent of tweets.

The study dovetails with recent analysis by the media research firm Nielsen asserting that 60 percent of Twitter users do not return from one month to the next. Both findings suggest that, thus far, Twitter has been considerably better at signing up users than keeping them.

  • Kathryn Shermn said,

    These stats have got to be true. It appeared to me that we’d all been tweeting long before someone named a physical task movement and branded it and Twitter came along. It looked like another side show to occupy what little time we really have in a given day. High profilers twitting…for free? Can’t wait to find Edgar Allan Poe on there. Of course, I launched it and the Tweetdeck after getting bored in 2 weeks.

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